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Will You Add? - Does Clever Marketing Really Work?
So, here we are in 2006 and you may still be trying to figure out what to do with the rest of your life. If self-employment has been a long-time dream, you might wonder "How does one get there and minimize risk?" Or if you are tired of the corporate life and want to control your own destiny, you may wonder "Can I break free from the corporate cult?"The answer to minimizing your risk, controlling your destiny and un
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of every
Effective meetings cause enough woes to warrant being banned. And some business have successfully done this for the duration of their tenure before disappearing into bankruptcy.Besides the problems cited in the previous articles (Bad News About Effective Meetings), you will have to contend with:Problem #4: Others may succeed.This is completely unacceptable in a competitive workplace. Everyone knows that
Recently Del Taco announced that they were changing their advertising focus. Instead of featuring Dan’s antics, Del Taco said their new campaign would focus on the great taste of their food.
Dan’s commercials were popular. They were funny. They were, in a word, clever. But were they effective? That’s tough to answer. Del Taco executives said that his character contributed to the brand. Did the Dan commercials increase sales? No one can say. What Del Taco does know is that it’s time for them to focus more attention on their food.
Clever advertising can be effective in building brand awareness. Clearly, people connected with the Dan character. But is that enough to get people to buy a product? Those of us with limited marketing budgets need to have a different goal than mere brand awareness. We must make sure our advertising does two things: connect with the consumer, and drive them to purchase our products.
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of every
If you have ever run your own business you know how much of a hassle it can be to try to keep employees updated on new technology. Training can be very time consuming and expensive for both the company and the employee. This is where business simulations come into play. Using this technology you can find fun, unique, and cost effective ways to train your work force.Business simulations can be offered in software,
Recently Del Taco announced that they were changing their advertising focus. Instead of featuring Dan’s antics, Del Taco said their new campaign would focus on the great taste of their food.
Dan’s commercials were popular. They were funny. They were, in a word, clever. But were they effective? That’s tough to answer. Del Taco executives said that his character contributed to the brand. Did the Dan commercials increase sales? No one can say. What Del Taco does know is that it’s time for them to focus more attention on their food.
Clever advertising can be effective in building brand awareness. Clearly, people connected with the Dan character. But is that enough to get people to buy a product? Those of us with limited marketing budgets need to have a different goal than mere brand awareness. We must make sure our advertising does two things: connect with the consumer, and drive them to purchase our products.
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of every
Have you ever spent hundreds or thousands of dollars placing an ad in a magazine and not have a good response? Have you been confused as to why your ad did not work like you had hoped?Here are 9 basic tips for advertising your business in magazines.1. Color ads are generally more effective than black/white ads. The exception is, if the page you are advertising is in color and your ad is black/white. The bl
Dan’s commercials were popular. They were funny. They were, in a word, clever. But were they effective? That’s tough to answer. Del Taco executives said that his character contributed to the brand. Did the Dan commercials increase sales? No one can say. What Del Taco does know is that it’s time for them to focus more attention on their food.
Clever advertising can be effective in building brand awareness. Clearly, people connected with the Dan character. But is that enough to get people to buy a product? Those of us with limited marketing budgets need to have a different goal than mere brand awareness. We must make sure our advertising does two things: connect with the consumer, and drive them to purchase our products.
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of every
All too often people overlook the importance of guarantees in their marketing. Guarantees perform some basic functions in business, but they can be used far more effectively in marketing your product as well. Typically, you will see standard guarantees like “Double Your Money Back” or “100% Satisfaction Guaranteed”. These types of guarantees are common and serve the purpose of easing the prospects mind, and allowing them
Clever advertising can be effective in building brand awareness. Clearly, people connected with the Dan character. But is that enough to get people to buy a product? Those of us with limited marketing budgets need to have a different goal than mere brand awareness. We must make sure our advertising does two things: connect with the consumer, and drive them to purchase our products.
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of every
Imagine that you open a meeting by saying, "We need to talk about the budget."And someone responds with, "I named my dog Budget because everyone tells me he's too big."After the laughter subsides, you wonder why anyone would make such a silly remark in your meeting.And this leads to a larger question: Why would anyone misbehave in a meeting? Taken to the extreme, misbehavior can ruin a meeting. Th
How do we accomplish these 2 goals? Keep these truths in mind as you develop your next marketing plan.
1. There is one thing that is true of everyone in your target audience: they all have problems. If you can figure out the problems that plague your audience, you will make an instant connection. For example, a Del Taco radio commercial might target hungry men driving home from work. An effective opening line may say something like, “Worked hard? Hungry? Can’t wait ‘til you get home? Del Taco’s half-pound combo burrito…” An ad like that shows that the company understands who their customers are, and what they need. That makes an instant connection.
2. Once you establish that you know what your target audience needs, show them how you can solve that problem. I know this sounds simple, but simple can be very effective in reaching people. The radio commercial might continue by describing the benefits of stopping at the nearest Del Taco: the fresh, hot, tasty food, the refreshing sodas, the cheap prices. It might even include the addresses of several local locations. The commercial positions the restaurant as the solution to the listeners’ hunger.
Is this formula too simple to work? Not at all! Many effective ads consist of nothing more than the announcement of a sale. “Maytag washers, 20 per cent off through Saturday.” This ad implicitly iden
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