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  • Will You Add? - What Goes Around Comes Around

    What Advertising Can and Cannot Do
    It can:Remind customers and prospects about the benefits of your company and productEstablish and maintain your distinct identityEnhance your reputationEncourage customers to buyAttract new customers and replace lost onesBoost your bottom linePromote your businessIt cannotCreate an instant customer baseSolve cash flow or profit problemsSubstitute for poor or indifferent customer serviceSell useless or unwanted ideas or productsAdvertising experts identify customers who are in the “shopping” mode and place them in two distinct categories. They will either be
    g in England but, and to me, more importantly, the e
    Work in the Company That Suits You
    All of us want to make a glorious, fantastic and stunning career. We dream of earning a lot of money and at some definite moment delegating our business to our children. We plan spending the rest of our lives somewhere at the sea shore, in the country of the bright sun, warm climate, delicious fruit and cheerful people. Each of us has a desire to work and progress, we are full of ambitions, we are patient enough, we are fast learners, smart, energetic… With all these qualities we are a dream of every employer. But never make hasty decisions about joining a new company. First of all you should find out if your work in this company will be rewarding, harmonious and convenient for you, in brief, how well this company suits you.Psychologists distinguish
    This weeks issue of Marketing is, as they proudly announce, their 75th Anniversary Issue.

    So I eagerly grabbed it hoping that it was going to reveal not only the past history of Marketing and Advertising in England but, and to me, more importantly, the e

    7 Signs of an Entrepreneur
    Do you have the right personality type to successfully run your own business?It takes an entrepreneurial fire in your belly to start a business and make it succeed. Not everyone has it.How do you know if you have what it takes to start a business? There's really no way to know for sure. But I do find things in common among the emotional and family fabric of people ready to consider an entrepreneurial venture.You don't have to fit all seven of these categories to be a good candidate for entrepreneurship. But it probably wouldn't hurt. In general, the more you have in common with these characteristics, the closer you probably are to being ready to try going out on your own.1. You come from a line of people who couldn't
    nounce, their 75th Anniversary Issue.

    So I eagerly grabbed it hoping that it was going to reveal not only the past history of Marketing and Advertising in England but, and to me, more importantly, the e

    Leadership and Thinking
    I am reading a book which depicts the years preceding and following the overthrow of the Shah of Iran in the 1970s. The book tells the story of the girl's family, who were Jewish, as their living environment changed dramatically around them.It is not a remarkable book, but one thing did stick with me. The family are taught, cajoled, convinced, encouraged to think. Almost as if thinking in itself is a solution to problems.The reason that it resonates loudly with me, of course, is that I happen to agree with the sentiment. That is not to say that I am any great thinker just that I feel more relaxed, more rational and more in control when I think something through. Thinking makes me feel good.Thinking requires data and information. Obtaining a
    erly grabbed it hoping that it was going to reveal not only the past history of Marketing and Advertising in England but, and to me, more importantly, the e
    Managing Between The Process and The Output
    One of the main roles of a judge in a trial is to defend the (fair) process. The judge has only a minor influence in the outcome (or result) of every trial... Business management is much more output driven. This is because people -- most of the time -- know WHAT they want and this knowledge is a bases to guide the management process. Specification of the output is the main ingredient in project management, but also for operational management.Yet it is not always clear how this output should look like. Take for example a pure innovative activity in which a new concept should be elaborated unlike everything currently existing. In such a case it is difficult to guide the output because its form is still uncertain. Such cases require a process approach. A p
    ot only the past history of Marketing and Advertising in England but, and to me, more importantly, the e
    Creative And Innovative Thinking In Business: When And How Do You Think Creative Ideas?
    It is easy to work in your business and be doing the same thing day after day. If you recognise this, now is a good time to inject new ideas into your business. The process is easy and your results can be invaluable.Define your objective1. Agree a focus for your new ideas: to improve your marketing, to solve a production problem, to present your products better, to reduce your wastage. Then polish this to make your objective tightly defined, including quantity and time measures: to reduce the off-cut materials from production by 50% within 3 months.Go for volume in innovations2. Recreate an environment where you have been able to think freely in the past: some find a quiet walk helps, others say their best
    g in England but, and to me, more importantly, the exciting future that lays ahead.

    Was I ever wrong!

    There was not one mention of the word “communication”, despite the fact that, in my opinion, successful communication is what marketing is all abo

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