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Will You Add? - Can You Market Both A Product And A Service With The Same Marketing Plan
What do creativity managers do?Replace the word management with the word optimisation.That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).There are many me
If your products and services are totally unrelated, and they are aimed at completely different cl
Most people I have met, who want to be successful, look for enlightenment through those who have already achieved their goals in life. The big question they ask themselves is how did this person make it? If they are lucky enough to meet a successful person, and happe
This is a very valid question, and one that could have several answers.
Adding Products To Your Business Is A Smart Move
First let me say this ... I recommend that all service providers create or acquire products they can sell in addition to their services. By doing so, you take yourself out of the "trading hours for dollars" trap that many solo-professionals find themselves in.
Once you have that product, we must address the question of whether or not you need two marketing plans.
To answer this question you first need the answer to the following two questions.
1) Is the product in the same category or industry as your services?
2) Are your products and services designed for the same type of clientele? (i.e. are your ideal clients the same for both?)
If you answered "yes" to both of these questions, then one marketing plan is all you need. You may however need different marketing strategies and tactics (the actual ways you get the word out, such as press releases, advertisements, partnerships) within that plan.
If your products and services are totally unrelated, and they are aimed at completely different cl
If you are contemplating starting a new business it will pay dividends to ask yourself these 5 very important questions before making any business decisions: Who, what, where, when, why and how. These 5 questions are known as the 5WH formula and apply to every busine
Once you have that product, we must address the question of whether or not you need two marketing plans.
To answer this question you first need the answer to the following two questions.
1) Is the product in the same category or industry as your services?
2) Are your products and services designed for the same type of clientele? (i.e. are your ideal clients the same for both?)
If you answered "yes" to both of these questions, then one marketing plan is all you need. You may however need different marketing strategies and tactics (the actual ways you get the word out, such as press releases, advertisements, partnerships) within that plan.
If your products and services are totally unrelated, and they are aimed at completely different cl
Are you creating a positive, professional impression when you email your co-workers and customers? Or, is Miss Manners shrieking in horror every time you hit the send button? Are you being efficient and effective when you send messages, or are you wasting time? To
To answer this question you first need the answer to the following two questions.
1) Is the product in the same category or industry as your services?
2) Are your products and services designed for the same type of clientele? (i.e. are your ideal clients the same for both?)
If you answered "yes" to both of these questions, then one marketing plan is all you need. You may however need different marketing strategies and tactics (the actual ways you get the word out, such as press releases, advertisements, partnerships) within that plan.
If your products and services are totally unrelated, and they are aimed at completely different cl
Basic business writing (letters, memos, emails) today is supposed to be informal and conversational. "Write more like you talk" is the advice frequently given by business writing experts. Many of the grammar rules that we learned in school either no longer apply or h
2) Are your products and services designed for the same type of clientele? (i.e. are your ideal clients the same for both?)
If you answered "yes" to both of these questions, then one marketing plan is all you need. You may however need different marketing strategies and tactics (the actual ways you get the word out, such as press releases, advertisements, partnerships) within that plan.
If your products and services are totally unrelated, and they are aimed at completely different cl
Project management, as we know it at present began to stretch its branches only a few decades ago, yet it was mounting around civilization from the beginning of history.With an objective of maximum productivity with minimum participation, and to breed i
If your products and services are totally unrelated, and they are aimed at completely different clientele, then you probably need two marketing plans.
If you are still unsure whether you need two plans, sit down and start putting together your marketing plan. I assure you it will become clear very quickly whether you need one plan or two.
Your Marketing Step
Do you offer both products and services? If so, make sure you have one marketing plan that includes strategies and tactics to get the word out about both, to your ideal clients. Or, if the products and services and their respective audiences are very different, make sure you have two separate marketing plans.
If you currently only offer one service, I encourage you to start thinking creatively about additional products or services you can create or acquire. Consider other ways you can help your ideal clients that does not require your time in a one-on-one capacity.
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