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Will You Add? - Can Preparing and Delivering a Seminar Help Market Your Business?
My very first serious hotel job was as a “Guest Service Agent” at a huge convention hotel right on Disneyworld property. While not a Disney Resort, I still had to go to a half day Disney training seminar where I learned the names of the Seven Dwarfs. I still know them: Sleepy, Droopy, Sneezy, Grumpy, Happy, Sarcastic, Chubby---ok maybe not. I do remember that the ONE thing that HAD to happen anywhere on Disney property was “good service”. My first day on the job was exciting. Another one day new hire orientation where I got to s
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
Niche Marketing is all the rage right now and there are many gurus offering you an easy way to get started on this, from offering ready made websites to long drawn out courses. I find it funny how when a marketer comes up with a great Product – System or E-Book Other marketers release imitations or their own version of it within days of its launch.I see it as a Rolex watch there is only one company that makes the real McCoy! But you find so many copies of it ranging in price from only $1.00 to $1,000 Of course none of the
Of course getting up in front of multiple, very qualified prospects for your product or service will result in additional interested parties willing to investigate or buy what you have to offer. It also establishes you as an expert in whatever you do.
But that is not why I am writing this post.
My main question for you is...
Why don't more business owners use this most profitable technique?
I think the answer to that question has to do with facing your F.E.A.R.
Or the...
Facts about
Expanding your
Actual and current
Reality
In other words...expanding your comfort zone to include being able to present an idea to more than one person at one time.
Let's get right to the meat of this post...
How do you overcome this fear and get yourself into a frame of mind to be able to use seminars to deliver valuable information and generate increased profits for your business?
The answer lies within the "E" of my acronym above. The reason we hesitate to move outside of our comfort zone and expand our current reality is because we do not have any past experiences or we have only negative experiences to draw upon in our brain. In other words...
We don't know what is on the other side of the fence.
Get over it. I understand if you feel that is "harsh" or abrasive, and I apologize...but in order to gain extraordinary results, you must do extraordinary things. You cannot keep avoiding seminars as a means to market your business just because your afraid or don't know what to do to deliver a presentation.
I will give you a secret of all secrets when it comes to seminar marketing...
Everyone who has used seminars as a means of marketing and delivering information...
Has screwed up big time when delivering their speech or presentation at one point or another.
Have they screwed up all the time, or every time? No.
Just like anything else, delivering a seminar requires:
- Practice, practice, practice (perhaps in front of a mirror or with your family before you decide to go live with your speech).
- The ability to forgive your mistakes. Who cares if you blow one part of a seminar or even the whole seminar? Don't take it personally, everyone who does this makes mistakes until they get good at it. Which leads to the most important point...
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Managing by Fact which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:- Visionary Leadership Customer-Driven Excellence Organizational and Personal L
Reality
In other words...expanding your comfort zone to include being able to present an idea to more than one person at one time.
Let's get right to the meat of this post...
How do you overcome this fear and get yourself into a frame of mind to be able to use seminars to deliver valuable information and generate increased profits for your business?
The answer lies within the "E" of my acronym above. The reason we hesitate to move outside of our comfort zone and expand our current reality is because we do not have any past experiences or we have only negative experiences to draw upon in our brain. In other words...
We don't know what is on the other side of the fence.
Get over it. I understand if you feel that is "harsh" or abrasive, and I apologize...but in order to gain extraordinary results, you must do extraordinary things. You cannot keep avoiding seminars as a means to market your business just because your afraid or don't know what to do to deliver a presentation.
I will give you a secret of all secrets when it comes to seminar marketing...
Everyone who has used seminars as a means of marketing and delivering information...
Has screwed up big time when delivering their speech or presentation at one point or another.
Have they screwed up all the time, or every time? No.
Just like anything else, delivering a seminar requires:
- Practice, practice, practice (perhaps in front of a mirror or with your family before you decide to go live with your speech).
- The ability to forgive your mistakes. Who cares if you blow one part of a seminar or even the whole seminar? Don't take it personally, everyone who does this makes mistakes until they get good at it. Which leads to the most important point...
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.In a recent article, Business Week discussed how Call Centers are being sent off shore, sending 10s of thousands of jobs overseas. Dell, Citigroup, Microsoft, General Electric and others major corporations now have oversea call centers.Microsoft and GE have one of the world’s most productive research and development centers in IndiaCompanies such are Ford, GM and Merce
We don't know what is on the other side of the fence.
Get over it. I understand if you feel that is "harsh" or abrasive, and I apologize...but in order to gain extraordinary results, you must do extraordinary things. You cannot keep avoiding seminars as a means to market your business just because your afraid or don't know what to do to deliver a presentation.
I will give you a secret of all secrets when it comes to seminar marketing...
Everyone who has used seminars as a means of marketing and delivering information...
Has screwed up big time when delivering their speech or presentation at one point or another.
Have they screwed up all the time, or every time? No.
Just like anything else, delivering a seminar requires:
- Practice, practice, practice (perhaps in front of a mirror or with your family before you decide to go live with your speech).
- The ability to forgive your mistakes. Who cares if you blow one part of a seminar or even the whole seminar? Don't take it personally, everyone who does this makes mistakes until they get good at it. Which leads to the most important point...
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
Who will your potential customers call when they want what you sell? Are you the only one they can call, or do you have competition? Do they go to your website, or someone else's? What can you do to encourage these potential customers to choose you instead of your competition?All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do
Has screwed up big time when delivering their speech or presentation at one point or another.
Have they screwed up all the time, or every time? No.
Just like anything else, delivering a seminar requires:
- Practice, practice, practice (perhaps in front of a mirror or with your family before you decide to go live with your speech).
- The ability to forgive your mistakes. Who cares if you blow one part of a seminar or even the whole seminar? Don't take it personally, everyone who does this makes mistakes until they get good at it. Which leads to the most important point...
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
If you’re anything like me, you do stupid things every day when, mercifully, there’s no one to see: tripping on flat surfaces, buttoning your shirt too quickly and putting the buttons in the wrong hole, getting lipstick on your teeth. But when you spend at least 40 hours of your week in the office, you’re guaranteed a public gaffe every now and then. I’ve perfected three failsafe moves to help you save face after a less-than-graceful workplace faux pas. Here they are in action.Face Saver #1: Act like nothing is wrong most important point...
- The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that...and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve.
Contrary to what you may believe, your presentation does not have to:
- It does not need to be four hours long or longer. In most venues, anywhere from 30 minutes to 90 minutes is sufficient, with some being even shorter.
- You do not have to have slides, a power point, or other technical items involved in your presentation. A simple verbal speech complete with copied handouts for each attendee is sufficient. You may wish to use a "report folder" with each handout for a professional appearance and use a cover page.
- You do not have to be the equivalent of Tony Robbins or other professional speaker to gain credibility and be effective. While your presentation should be delivered in a straightforward and professional manner, you don't have to have massive amounts of "pump up the crowd" energy to be effective. Just practice. You will be fine.
Take action, now. Don't put this off at all, don't give yourself an excuse not to do it, just gather your information as described above, and do it.
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