Will You Add? - Business

Combined skills for Business Intelligence
During the design of a BI infrastructure, certain well known steps should be followed: • prioritization of business processes, to be monitored vis-?-vis their performance • development of a roadmap for a phased implementation (e.g. using the bus architecture matrix in a dimensional infrastructure) • business requirements analysis with the SME’s • data source & organizational readi

cond Life business plan, on his blog; MicroPersuasion.

Buying a Franchise Versus Starting a Business
Starting a business can be an exceedingly rewarding endeavor. From its inception you have complete authority on all decisions big and small - something as imperative as planning a restaurant menu, for example, to choosing what color and style of blinds to hang in the windows, you control everything.Additionally, for those lacking the start-up capital to purchase or rent a location, you can sta

All the major players are leaping into Second Life while I’m still muddling through my first. Can virtual reality be that much better than real life?

Second Life is a three-year-old virtual community with 1.39 million members created by Linden Lab. This “virtual universe” or “metaverse” is like the popular video game “Sims” where participants create their own reality and populate it with “avatars” to represent themselves in either a realistic or surrealistic ways. According to Steve Hamm in Business Week, IBM’s head honcho Sam Palmisano has two avatars – business and sporty.

Evidently this digital world is being discovered by cutting edge firms eager to demonstrate their commitment to innovation. They intend to use it as test bed for ideas and as platform for marketing and recruiting. And in the short ruin the race is on between IBM, SUN, Dell, Nissan, Toyota or CNET for publicity and first-mover bragging rights.

A range of agencies and marketing services firms are either leading or jumping on the bandwagon depending on whom you believe. Steve Rubel announced Edelman’s multi-part entry, which includes a contest for the best Second Life business plan, on his blog; MicroPersuasion.

Staff Turnover - A Business Killer
Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability

se” is like the popular video game “Sims” where participants create their own reality and populate it with “avatars” to represent themselves in either a realistic or surrealistic ways. According to Steve Hamm in Business Week, IBM’s head honcho Sam Palmisano has two avatars – business and sporty.

Venture Capital Financing: Is It Within Your Reach?
Many firms dream of the day that a venture capital financing occurs. This is the day when they are handed a check for millions of dollars and told to go fulfill their entrepreneurial dreams. Unfortunately, for most this remains a dream. But this doesn’t necessarily have to be the case. Securing a venture capital financing can be a reality under the right conditions.Perhaps the most important c

porty.

Do You Need a Professional Logo?
“Do I need to get a professional logo for my company?”This question has more than likely come to your mind, whether you are just conceptualizing your business or your business has just taken off the ground.Before you decide to get a logo for your company you should answer some questions to yourself;First, would the overall purpose of your company be enhanced or highlighted in any

ssan, Toyota or CNET for publicity and first-mover bragging rights.

All I Needed to Learn in Life I Learned From Betty Crocker
Some of you may be too kind to say it. But I can tell you’re thinking, “I don’t know what you know about life, but I think you’ve learned a bit too much about Betty Crocker.”Yes, I’ve learned a great deal about Betty Crocker over the past forty-some years. I’ve sat at her table many times. But as much as I’ve learned ABOUT her, I’ve learned more FROM her!You’re probably thinking, “Yu

cond Life business plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import creative shop, claims to be first ad agency on SL by creating a virtual office with virtual hottie receptionists on an island sim. According to a press release they intend to “involve these digital advocates in new business problems” whatever that means. Meanwhile Anomaly argues that their island called “Tenjin” has been operating on SL for 7-8 months. Without much hype Leo Burnett set up the “Ideas Hub” and others are sure to follow.

In October, after Sun Microsystems claimed to be the “first Fortune 500 company” to hold a virtual press conference on SL with 60 attendees logged into the site and connected by conference call, Dell followed suit by announcing its intention to build Dell Island as a platform to sell virtual PCs using virtual currency and the new high-end XPS line in real green backs.

All this leaves me scratching my real bald head.

I understand that marketing in the digital world is bedeviling major brands. I get the fact that agencies can’t or haven’t really followed their audiences with the speed or agility that marketers need. And I know why agency brands are rushing to embrace the “latest and greatest place you can find to spend marketing dollars”, as Eric Friedman put it in his Marketing.fm blog.

What I don’t get is:

1. Why all of a sudden did this particular virtual world get the

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If you're a medical billing company, choosing a billing method is not so cut and dry. Many factors, including cost effectiveness, must be considered. In this installment we give a basic idea of what to consider when choosing a medical billing method.

If you're a natural talker, you should know that talk isn't cheap-when it comes to the speaking circuit. In fact, you can actually earn more than $100,000 by delivering motivational speeches. Professional speakers are in high demand these days, thanks to...

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Will You Add? - Second Life

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