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Will You Add? - Marketing with Masquerade - Or - How To Mislead Your Customers
I just arrived back from the best seminar I have ever attended in the last 10-years.There were more "Underground" millionaires at Yanik Silver's "Underground" seminar than I've ever had access to at one time ever!Upon arrival, we had to sign Non Disclosure Agreements, and for very good reason. These high money earners are all making their fortunes from a wide variety of markets - but are NO
There are a lot of factors that you have to consider when thinking about a home based business. As you begin to put the pieces together for your home based business, you will likely need to think about the time you will need to invest, relationships with family and friends will change, the financial challenge you will face in getting a new business stated, etc. These are just to name a few. Once you have made
I am dead set against this practice, not because it’s illegal -- because, technically, it’s not -- but because it is deceptive, dishonest, and because practitioners don’t reveal they are being paid by sponsors to put forth this subterfuge. It’s immoral marketing from my perspective. No one is overtly trying to actually sell you something. They are just trying to get you to think about it and “want” it. Then, later, they want you to buy it and tell all your friends about it. It’s not a soft sell, a hard sell, just a “secret sell.”
Many regional and state marketing associations are taking note of this nasty practice and are moving to outlaw such, at least in terms of their own membership. These marketing-oriented organizations have looked at the much bigger picture, compared to the greedy, short term approach of the “anything-goes-for-getting-the-message-out” marketers. These immoral marketers give all marketers a very bad nam
Interviewing is often perceived as being about the candidate. Makes sense – the candidate is the person being interviewed after all… True, but the interviewer is the person making the decision. Who are the most important persons in an electoral debate? Is it the two presidential candidates that are debating each other? Wrong! Why are those candidates on television? To convince each member of the electorat
I am dead set against this practice, not because it’s illegal -- because, technically, it’s not -- but because it is deceptive, dishonest, and because practitioners don’t reveal they are being paid by sponsors to put forth this subterfuge. It’s immoral marketing from my perspective. No one is overtly trying to actually sell you something. They are just trying to get you to think about it and “want” it. Then, later, they want you to buy it and tell all your friends about it. It’s not a soft sell, a hard sell, just a “secret sell.”
Many regional and state marketing associations are taking note of this nasty practice and are moving to outlaw such, at least in terms of their own membership. These marketing-oriented organizations have looked at the much bigger picture, compared to the greedy, short term approach of the “anything-goes-for-getting-the-message-out” marketers. These immoral marketers give all marketers a very bad na
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good name at all costs… it is one of your most precious assets.How do you develop and preserve an exemplary reputation? First, you must believe that honesty, credibility and consistency are right… both personally
Many regional and state marketing associations are taking note of this nasty practice and are moving to outlaw such, at least in terms of their own membership. These marketing-oriented organizations have looked at the much bigger picture, compared to the greedy, short term approach of the “anything-goes-for-getting-the-message-out” marketers. These immoral marketers give all marketers a very bad na
The thought of changing careers will cross everyone’s mind at some point in time. Yet, not many think that they, confidently, can take that step. While there are many reasons that can be attributed to this noticeable phenomenon, we, for the moment, will confine ourselves to the major reason - lack of confidence.Lack Of Confidence - A Major Drawback To Successful Career ChangeIt is not unusual to de
Many regional and state marketing associations are taking note of this nasty practice and are moving to outlaw such, at least in terms of their own membership. These marketing-oriented organizations have looked at the much bigger picture, compared to the greedy, short term approach of the “anything-goes-for-getting-the-message-out” marketers. These immoral marketers give all marketers a very bad na
Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as ‘Brand Loyalty’. Brand loyalty can be defined as “The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-u
The key question to ask is: what happens a week, two weeks, or a month down the road when the people discover they have been duped? We must constantly keep in mind that consumer trust and credibility are of utmost importance in establishing an environment in which quality goods and services can be sold. This requires transparent disclosure of identity. Confusing or misleading the customer, or not coming clean with them -- as to the true identity of the individual with whom they are communicating -- is totally and clearly unethical. Put bluntly, this is a problem of “identity fraud.”
Clandestine marketing consists of claiming to be something you are not. Try doing that in any legal agreement, and you will be in breach and subject to losing any legal suit brought against you by the other party. Those who employ this tactic, invoke the concept of caveat emptor: it is up to the public to be smart enough to know what is going on. This is nothing but a lazy and convenient cop-out. I
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