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You are here: Home > Business > Marketing > Are You Afraid of Marketing, For Fear Of Growing TOO Fast? |
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Will You Add? - Are You Afraid of Marketing, For Fear Of Growing TOO Fast?
Learning to be a Boss ’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older."Arghh!!"Karen, ground her teeth as she looked down at her desk. Instead of the draft report she had expected when she got back from her meeting, there was a note from Ted. "I've still got some issues on the report," the note said. "I don't want to show it to you until it's ready."Karen pushed back her chair and stood up. She paced back and forth in her cube, gesturing with her hands even though no one was there.The final version of the report was due to her boss, "The Field Marshal," on Monday. She would look terrible if the report was either late or not up to her boss's high standards. Karen But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null a Both were worried that this Client Attraction stuff would work SO well, they would attract TOO many clients. You’d think, “Well, that’s a good problem to have, isn’t it?,” but you’d be surprised at how often this comes up in my coaching with clients and group programs, and how often it keeps some of my clients literally stuck in their tracks. Inevitably, I hear things like: “I’m nervous. My life is so busy, how am I going to handle more clients? I know I want more, individual clients; however, on some level I think, ‘My plate is full. How can I add something else to the plate?’ Thinking of adding too many clients stresses me out. What if it’s more than I can handle?” The anxiety may come down to the fact that you haven’t learned how to fully manage your time quite right. It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and infoproducts, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that. If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great. Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL. Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to. Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with Client Attraction (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love. The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older. But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null an The anxiety may come down to the fact that you haven’t learned how to fully manage your time quite right. It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and infoproducts, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that. If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great. Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL. Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to. Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with Client Attraction (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love. The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older. But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null a Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL. Truth is, you CAN handle it, and you ARE in complete control because YOU limit the number of clients you take on. Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to. Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with Client Attraction (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love. The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older. But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null a Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with Client Attraction (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love. The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older. But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null a But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything. So, my fear was null and void. Completely. And now, I’m no longer playing small. I’m opening myself up for massive growth and so can you. YOUR ASSIGNMENT: Start thinking about how you’ve stopped yourself from marketing for fear of growing TOO big, too fast. If you set up systems in your business coming from a FULL PRACTICE mentality (even if your practice isn’t full yet) and you set up time management and marketing techniques that will ensure you can handle lots more clients, then you WIN. And that means more clients, financial freedom, less stress and a better quality of life. Isn’t that what we all want deep down inside? © 2007 Client Attraction LLC. All Rights Reserved.
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