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Will You Add? - Two Childhood Obesity Prevention Programs That Have Actually Been Proven to Work
The Right Way To Use Free Traffic Exchanges on the participant’s heart 24/7,” Reams said.Many people are using free traffic exchanges to try and build their online income but over 90% of them are failing. If you are not using the right marketing strategy, you could be wasting your valuable time. Don't believe what most people tell you about using free traffic exchanges, if used correctly they can be some powerful marketing tools.Using traffic exchanges to get hits to your site can be a boring process if you don't have an army of people under you clicking away and building credits for you. There is a better solution to get the most out of your exchange credits and bring you more success with this type of advertising.Here are three ways that you can get the most out of your traffic exchange advertising. Follow these methods and I can guarantee that your traffic exchange advertising efforts will show a sign of improvement.1. Join A Downline Building ClubJoining a downline club is an excellent way to get a ton of people to sign up for all the traffic exchanges you are a member of. Usually they will have 20-30 exchanges you can sign up for. After you join the downline building club you then promote this to people and every time someone joins they will be placed in your downline of all the exchanges you signed up for through the downline building clubs website. Sometimes these clubs will also promote Safelists, Co-Regs, List Builders and Affiliate Programs. They can also be an excellent opportunity to earn money when people upgrade memberships.2. Advertise Lead Capture PagesThe fact is that most people surfing traffic exchanges only look at your page for a maximum of 30 seconds, so you are going to have to make the most out of that time by trying What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature l Careers in Solar Energy Considered In the wake of the September 19th, 2006 Institute of Medicine report (http://www.iom.edu/Object.File/Master/36/984/11722_reportbrief.pdf) that collectively documents our nation’s failure to address the childhood obesity crisis, I’d like to talk about two programs that have actually been proven to work under real life conditions.Currently the technology for alternative energies is rapidly increasing and that means lots of future jobs and opportunity in the market place for those consider a Career in Solar Energy Considered. Today scientists and researchers are finding more efficient and improved ways in capturing our suns energy and using it for power, electricity and heat.At MIT they have discovered ways to make the solar cell panels lighter by a factor of 6 while increasing the power conversion by 4 times and still doing it for half the manufacturing costs. These break thrus in solar technology put Solar Energy at the forefront of efficiency and at the top of the list for alternative energy sources.This also means there are incredible opportunities in this technology for new high-paying jobs and careers in everything from research of solar to installation and from sales to repair. Manufacturing of solar cells and panels will be huge and the benefits to our civilization so great indeed.If you are considering a career in alternative energies then you need to take a good hard look at the advances in solar energy and consider all the incredible opportunity for advancement in this sector. This is a great time to get on board as solar energy careers roar off into the future. Consider all this in 2006. PE4Life in Naperville, IL The first, PE4Life, is a well organized, well funded, and scientifically documented project whose model program flourishes at Madison Junior High, School District # 203 in Naperville, IL. PE4Life in Naperville is headed up by Phil Lawler, former physical educator and coach who now serves as the Director of the PE4Life Academy, an affiliated project that’s designed to show interested physical educators and educational administrators from around the nation how Madison Junior High’s PE4Life program works. Only Three Percent of Our Kids are Obese… In School District # 203 only 3% of their students are obese. Compare that to over 15% nationally, and you’ll see why decision makers from around the nation are flocking to Lawler’s PE4Life Academy to find out what he knows that the rest don’t know. “We’ve trained people from forty different states and five foreign countries,” observed Lawler. “I’d say that’s a pretty good indicator of the interest levels in this program, wouldn’t you agree?” Corporate Sponsors PE4Life can boast of corporate sponsors including companies like Reebok, Asics, Gatorade, Quaker Oats, Life Fitness, and Dick’s Sporting Goods just to name a few. And anyone visiting Madison Junior High will be blown away by the cutting edge training equipment that Lawler has attracted to this program. “In all honesty, there are NFL, NBA, and MLB trainers who would be green with envy if they saw the equipment that we have,” Lawler said. “In a very real sense Madison Junior High is the Mecca for kid’s fitness in America today.” For Example… For example, when MJH students hustle in at the end of gym class, it’s common to see every student in class placing his or her Polaris heart rate monitor back in its appropriate location before heading off to the showers. “Polaris has graciously provided us with enough heart rate monitors to cover every student in class. And with the help of these devices, our kids learn all about their own cardiovascular system, and how exercise affects it,” Lawler said. Each student works with this kind of equipment several times a week and they learn about fitness in a very hands-on way. “When they graduate from high school they’ll have all the info necessary to keep themselves fit for the rest of their life,” said Lawler. The PE4Life curriculum takes its students beyond cardio fitness, venturing into strength development, agility, quickness, and flexibility. So it’s not only the high tech, 21st century characteristics that distinguish this unique program apart from almost everything else in the nation. It’s the cutting edge comprehensiveness that really makes it stand out. The PE4Life Academy There are good reasons why physical educators and educational administrators travel great distances to see, hear, taste, smell, and touch what Lawler’s students are doing. And that hands-on informational experience is called the PE4Life Academy. “I get calls from some of the top professors in some of America’s top colleges and universities who come from various parts of the nation in order to see what our kids are doing differently here in District #203. We’ve worked hard for over a decade to bring this program to life, and I think it’s safe to say that our entire community takes pride in what our kids have accomplished. It’s one of those things that distinguishes Naperville and makes it such a great place to live.” Much More Than Just a Childhood Obesity Prevention Strategy I reality PE4Life is much more than just a childhood obesity prevention strategy. It’s a fully equipped, fully funded, comprehensive kid’s fitness project whose most eloquent claim to fame is that it’s been tested under real world circumstances, and it has proven to be effective. And in a world full of hand wringing and theoretical talk, projects that actually work tend to stand out. For a full explanation just Google PE4Life and you'll get all the info you'll want. Operation Pull Your Own Weight On the other side of the tracks (literally on the other side of the Mississippi River) sits another childhood obesity prevention program that’s also been proven to work. It’s called Operation Pull Your Own Weight (OPYOW), and in almost every conceivable way OPYOW is the polar opposite of Naperville’s PE4Life. One Part of an At Risk Grant OPYOW was developed at Jefferson Elementary School from 1990-1994*, and was originally underwritten by a state of Iowa At-Risk Grant that aimed to improve the self esteem and related performances of the kids who attended Jefferson School. “OPYOW was the physical component of the self esteem recipe that we were asked to develop,” said former Jefferson School Principal Henry Reams. “It was based on the old gym teacher’s observation that kids who can do pull ups, can’t be obese. So the more Jefferson students who learned to pull their own weight, the fewer we’d have doing battle with obesity and related issues. And as we all know, obesity drags a kids self esteem down faster than anything you can think of,” said Reams. Financing OPYOW With Spare Change Although the grant covered the salaries and related expenses for four teachers, there was almost no budget for fitness equipment, and certainly no corporate sponsors. So Reams and company drove to the local Farm and Fleet, where with pennies from the spare change drawer they financed all the materials required to build sixteen height adjustable pull up bars (one for every K-2 classroom in school), the only equipment necessary to implement the program. They asked an Industrial Arts class at Davenport Central High to cut the pipe and chains to the right length, and the district’s maintenance department to install one height adjustable pull up bar in every (sixteen) K-2 classroom in school. “I know we spent less than $200 dollars to outfit this entire aspect of the grant. You might say we funded OPYOW on a shoestring, begging, borrowing, and stealing everything we needed to get started. But if you check the results, it’s hard to be unimpressed with what our students accomplished,” said Reams. What Were the Results? So what exactly were the results of OPYOW? Over a four year period, from the fall of 1990 through the spring of 1994 hundreds of Jefferson School students not only developed the ability to do pull ups, but they also learned to look forward to their opportunity to get on the pull up bar and get stronger day after day, week after week, and month after month. “I’ve known lots of kids who want to be bad, but I’ve never met one that wants to be weak, in any way. And with OPYOW we taught students how to get strong in all kinds of ways,” Reams said. What Else Did They Learn? What else did Jefferson kids learn in OPYOW you ask? “Our kids learned that given the opportunity, they could tackle a difficult task by working at it regularly, making thin slices of progress over a period of time, and in the end they learned to expect success,” Reams said. Jefferson’s students also learned that there are six things that increase your strength on the pull up bar, including… • regular work • eating right • getting enough rest • avoiding tobacco • avoiding alcohol • avoiding drugs “Interestingly enough, when these same six strength building principles are applied to academics they make kids stronger in reading, writing, and arithmetic too,” Reams added. Nobody Else Can Do It For You One other thing Jefferson students learned from working on a pull up bar was that nobody else can do the work for you. “On the pull up bar our students learned that they had to take responsibility for getting their own work done, eating right, getting their rest, and avoiding tobacco, alcohol, and drugs. If they failed to do these things, the pull up bar knew immediately and denied the public success that all kids crave. It was a real eye opener,” Reams said, “and that may be the single most important thing our kids learned from OPYOW.” OPYOW Shortcomings What are the shortcomings of OPYOW? “The biggest void in the program was that it was built on the anecdotal observation that kids who can do pull ups can’t be obese,” said Reams. “In other words, to my knowledge nobody has ever compared the BMI’s of kids who can do pull ups against kids who can’t do pull ups in order to scientifically prove that they’re a legitimate antidote to obesity. By the same token nobody has ever tried to prove that your nose is located on your face either. Maybe both are too intuitively obvious to attract academia,” he added. A second criticism of OPYOW claimed that, by virtue of focusing on one exercise alone, it lacked the comprehensiveness that characterizes all well conceived programs. “But the people who made those claims failed to see that this program never claimed to be comprehensive. Its only claim was that it’s a functional antidote to obesity…nothing more, nothing less. If you can do pull ups, you can’t be obese. By the same token, to the degree that it successfully discourages obesity, it also reduces the workload on the participant’s heart 24/7,” Reams said. What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature li How Can Incentives and Rebates Help Your Business xercise affects it,” Lawler said.Motivate Employees – Employees work precisely to earn. But since their income is fixed month after month, any words of encouragement will not spark additional interest to them. That is why businesses formulate good incentive programs for employees to make sure that the full potential of every employee is being utilized. This is because employees have something to strive for. Incentives and rebates are good motivators for employees work harder.Improve Employee Performance – For employees, additional work is equated to additional pay. So don’t expect that they would work hard to receive the same figures on their pay slip. This does not necessarily mean that they are indolent; they just do not find any reason to work harder. This is where incentive program is effective. It gives employees the reason to work harder which is equated to improvement in their performance. What makes rewarding efficient is that you don’t need to hire additional work for to achieve a certain increase in your sales. All you have to do is to tap the potentials of your current employees by giving them reason to use it.Attract New Costumers – People love to receive something for free. And most likely, people buy something if they receive more than what they have paid for. Also, people will continuously purchase items if they are looking forward to receive an exclusive item. This is why incentives and rebates are the most effective ways to attract new costumers. Say for example the credit cards companies. Often, credit card companies offer lots of incentives and rebates to attract new applicants or to attract current card holders to use it more often.Dispose Inventory – One effective way to lessen your war Each student works with this kind of equipment several times a week and they learn about fitness in a very hands-on way. “When they graduate from high school they’ll have all the info necessary to keep themselves fit for the rest of their life,” said Lawler. The PE4Life curriculum takes its students beyond cardio fitness, venturing into strength development, agility, quickness, and flexibility. So it’s not only the high tech, 21st century characteristics that distinguish this unique program apart from almost everything else in the nation. It’s the cutting edge comprehensiveness that really makes it stand out. The PE4Life Academy There are good reasons why physical educators and educational administrators travel great distances to see, hear, taste, smell, and touch what Lawler’s students are doing. And that hands-on informational experience is called the PE4Life Academy. “I get calls from some of the top professors in some of America’s top colleges and universities who come from various parts of the nation in order to see what our kids are doing differently here in District #203. We’ve worked hard for over a decade to bring this program to life, and I think it’s safe to say that our entire community takes pride in what our kids have accomplished. It’s one of those things that distinguishes Naperville and makes it such a great place to live.” Much More Than Just a Childhood Obesity Prevention Strategy I reality PE4Life is much more than just a childhood obesity prevention strategy. It’s a fully equipped, fully funded, comprehensive kid’s fitness project whose most eloquent claim to fame is that it’s been tested under real world circumstances, and it has proven to be effective. And in a world full of hand wringing and theoretical talk, projects that actually work tend to stand out. For a full explanation just Google PE4Life and you'll get all the info you'll want. Operation Pull Your Own Weight On the other side of the tracks (literally on the other side of the Mississippi River) sits another childhood obesity prevention program that’s also been proven to work. It’s called Operation Pull Your Own Weight (OPYOW), and in almost every conceivable way OPYOW is the polar opposite of Naperville’s PE4Life. One Part of an At Risk Grant OPYOW was developed at Jefferson Elementary School from 1990-1994*, and was originally underwritten by a state of Iowa At-Risk Grant that aimed to improve the self esteem and related performances of the kids who attended Jefferson School. “OPYOW was the physical component of the self esteem recipe that we were asked to develop,” said former Jefferson School Principal Henry Reams. “It was based on the old gym teacher’s observation that kids who can do pull ups, can’t be obese. So the more Jefferson students who learned to pull their own weight, the fewer we’d have doing battle with obesity and related issues. And as we all know, obesity drags a kids self esteem down faster than anything you can think of,” said Reams. Financing OPYOW With Spare Change Although the grant covered the salaries and related expenses for four teachers, there was almost no budget for fitness equipment, and certainly no corporate sponsors. So Reams and company drove to the local Farm and Fleet, where with pennies from the spare change drawer they financed all the materials required to build sixteen height adjustable pull up bars (one for every K-2 classroom in school), the only equipment necessary to implement the program. They asked an Industrial Arts class at Davenport Central High to cut the pipe and chains to the right length, and the district’s maintenance department to install one height adjustable pull up bar in every (sixteen) K-2 classroom in school. “I know we spent less than $200 dollars to outfit this entire aspect of the grant. You might say we funded OPYOW on a shoestring, begging, borrowing, and stealing everything we needed to get started. But if you check the results, it’s hard to be unimpressed with what our students accomplished,” said Reams. What Were the Results? So what exactly were the results of OPYOW? Over a four year period, from the fall of 1990 through the spring of 1994 hundreds of Jefferson School students not only developed the ability to do pull ups, but they also learned to look forward to their opportunity to get on the pull up bar and get stronger day after day, week after week, and month after month. “I’ve known lots of kids who want to be bad, but I’ve never met one that wants to be weak, in any way. And with OPYOW we taught students how to get strong in all kinds of ways,” Reams said. What Else Did They Learn? What else did Jefferson kids learn in OPYOW you ask? “Our kids learned that given the opportunity, they could tackle a difficult task by working at it regularly, making thin slices of progress over a period of time, and in the end they learned to expect success,” Reams said. Jefferson’s students also learned that there are six things that increase your strength on the pull up bar, including… • regular work • eating right • getting enough rest • avoiding tobacco • avoiding alcohol • avoiding drugs “Interestingly enough, when these same six strength building principles are applied to academics they make kids stronger in reading, writing, and arithmetic too,” Reams added. Nobody Else Can Do It For You One other thing Jefferson students learned from working on a pull up bar was that nobody else can do the work for you. “On the pull up bar our students learned that they had to take responsibility for getting their own work done, eating right, getting their rest, and avoiding tobacco, alcohol, and drugs. If they failed to do these things, the pull up bar knew immediately and denied the public success that all kids crave. It was a real eye opener,” Reams said, “and that may be the single most important thing our kids learned from OPYOW.” OPYOW Shortcomings What are the shortcomings of OPYOW? “The biggest void in the program was that it was built on the anecdotal observation that kids who can do pull ups can’t be obese,” said Reams. “In other words, to my knowledge nobody has ever compared the BMI’s of kids who can do pull ups against kids who can’t do pull ups in order to scientifically prove that they’re a legitimate antidote to obesity. By the same token nobody has ever tried to prove that your nose is located on your face either. Maybe both are too intuitively obvious to attract academia,” he added. A second criticism of OPYOW claimed that, by virtue of focusing on one exercise alone, it lacked the comprehensiveness that characterizes all well conceived programs. “But the people who made those claims failed to see that this program never claimed to be comprehensive. Its only claim was that it’s a functional antidote to obesity…nothing more, nothing less. If you can do pull ups, you can’t be obese. By the same token, to the degree that it successfully discourages obesity, it also reduces the workload on the participant’s heart 24/7,” Reams said. What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature l 401K and Real Estate Investing-An Overview son Elementary School from 1990-1994*, and was originally underwritten by a state of Iowa At-Risk Grant that aimed to improve the self esteem and related performances of the kids who attended Jefferson School.
“OPYOW was the physical component of the self esteem recipe that we were asked to develop,” said former Jefferson School Principal Henry Reams. “It was based on the old gym teacher’s observation that kids who can do pull ups, can’t be obese. So the more Jefferson students who learned to pull their own weight, the fewer we’d have doing battle with obesity and related issues. And as we all know, obesity drags a kids self esteem down faster than anything you can think of,” said Reams.Is it possible to combine your 401k and real estate investing? Wouldn’t it be great to invest in real estate with a maximum amount of pre-tax dollars, realize the huge gains possible only with real estate investing, and then re-invest those dollars in your tax-free 401k?Of course it would, and there are ways for the savvy investor to combine their 401k and real estate investing.First, you could borrow funds from your 401k. This is not necessarily the best way to combine your 401k and real estate investing, but it might be worth looking into if you have no other available funds for investing. Realize that there are limits on the amount you can borrow, and the interest you pay won’t be deductible, as it would with a typical mortgage. Choose this option only after doing your homework.The second method of combining your 401k and real estate investing is the IRA roll-over. If your 401k allows you the benefit of rolling over into an Individual Retirement Account, this may be the best way for you to go. Select a specific type of IRA- called a “Self-Directed IRA” to roll your funds into.The Self-Directed IRA is a very powerful investment vehicle that allows you to direct exactly how your money is invested, within certain limits. For instance, you could direct that the money be invested in a REIT (real estate investment trust), an apartment complex, or a strip mall. When you sell and realize a profit, the increase in the IRA is tax-deferred. This is a huge benefit, and you should really consider this method of combining your 401k and real estate investing.One downside to the roll-over - you would be giving up the employer contribution portion of your 401K deposits, if a Financing OPYOW With Spare Change Although the grant covered the salaries and related expenses for four teachers, there was almost no budget for fitness equipment, and certainly no corporate sponsors. So Reams and company drove to the local Farm and Fleet, where with pennies from the spare change drawer they financed all the materials required to build sixteen height adjustable pull up bars (one for every K-2 classroom in school), the only equipment necessary to implement the program. They asked an Industrial Arts class at Davenport Central High to cut the pipe and chains to the right length, and the district’s maintenance department to install one height adjustable pull up bar in every (sixteen) K-2 classroom in school. “I know we spent less than $200 dollars to outfit this entire aspect of the grant. You might say we funded OPYOW on a shoestring, begging, borrowing, and stealing everything we needed to get started. But if you check the results, it’s hard to be unimpressed with what our students accomplished,” said Reams. What Were the Results? So what exactly were the results of OPYOW? Over a four year period, from the fall of 1990 through the spring of 1994 hundreds of Jefferson School students not only developed the ability to do pull ups, but they also learned to look forward to their opportunity to get on the pull up bar and get stronger day after day, week after week, and month after month. “I’ve known lots of kids who want to be bad, but I’ve never met one that wants to be weak, in any way. And with OPYOW we taught students how to get strong in all kinds of ways,” Reams said. What Else Did They Learn? What else did Jefferson kids learn in OPYOW you ask? “Our kids learned that given the opportunity, they could tackle a difficult task by working at it regularly, making thin slices of progress over a period of time, and in the end they learned to expect success,” Reams said. Jefferson’s students also learned that there are six things that increase your strength on the pull up bar, including… • regular work • eating right • getting enough rest • avoiding tobacco • avoiding alcohol • avoiding drugs “Interestingly enough, when these same six strength building principles are applied to academics they make kids stronger in reading, writing, and arithmetic too,” Reams added. Nobody Else Can Do It For You One other thing Jefferson students learned from working on a pull up bar was that nobody else can do the work for you. “On the pull up bar our students learned that they had to take responsibility for getting their own work done, eating right, getting their rest, and avoiding tobacco, alcohol, and drugs. If they failed to do these things, the pull up bar knew immediately and denied the public success that all kids crave. It was a real eye opener,” Reams said, “and that may be the single most important thing our kids learned from OPYOW.” OPYOW Shortcomings What are the shortcomings of OPYOW? “The biggest void in the program was that it was built on the anecdotal observation that kids who can do pull ups can’t be obese,” said Reams. “In other words, to my knowledge nobody has ever compared the BMI’s of kids who can do pull ups against kids who can’t do pull ups in order to scientifically prove that they’re a legitimate antidote to obesity. By the same token nobody has ever tried to prove that your nose is located on your face either. Maybe both are too intuitively obvious to attract academia,” he added. A second criticism of OPYOW claimed that, by virtue of focusing on one exercise alone, it lacked the comprehensiveness that characterizes all well conceived programs. “But the people who made those claims failed to see that this program never claimed to be comprehensive. Its only claim was that it’s a functional antidote to obesity…nothing more, nothing less. If you can do pull ups, you can’t be obese. By the same token, to the degree that it successfully discourages obesity, it also reduces the workload on the participant’s heart 24/7,” Reams said. What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature l Deciding What Voice to Use in Copy fferson kids learn in OPYOW you ask? “Our kids learned that given the opportunity, they could tackle a difficult task by working at it regularly, making thin slices of progress over a period of time, and in the end they learned to expect success,” Reams said.
Jefferson’s students also learned that there are six things that increase your strength on the pull up bar, including…You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There’s a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don’t have to stick around. There’s no locked door. And they won’t…if you don’t keep them interested. So you need to write as if you are talking to that person directly. How do you do this? Nine times out of 10, you need to use the present tense. The word “you” is like using the reader’s name in a sentence. It perks up their interest. But there are times you’ll need a more institutional and formal tone. Decide that before you start writing. What will resonate most with the reader? Who are you to the reader? One of them One of them who discovered something the hard way One of them but far superior (the guru model) A peer A buddy An authority figure Or are you a “gimmick” like the pet dog talking to the reader about his fleas or something like that? You have to decide what will best resonate with your prospect. Selling is the transference of feelings. The prospect needs to feel that: He or she has been exactly where you are Shared feelings and experiences (for example, if you asked where were you when JFK died would you think of senior or junior? This goes back to doing your homework before you ever sat down to write) He feels my pain She speaks my language (If you’re using jargon, you really need to get it right. One misstep and you’ve lost the trust. So be careful using jargon • regular work • eating right • getting enough rest • avoiding tobacco • avoiding alcohol • avoiding drugs “Interestingly enough, when these same six strength building principles are applied to academics they make kids stronger in reading, writing, and arithmetic too,” Reams added. Nobody Else Can Do It For You One other thing Jefferson students learned from working on a pull up bar was that nobody else can do the work for you. “On the pull up bar our students learned that they had to take responsibility for getting their own work done, eating right, getting their rest, and avoiding tobacco, alcohol, and drugs. If they failed to do these things, the pull up bar knew immediately and denied the public success that all kids crave. It was a real eye opener,” Reams said, “and that may be the single most important thing our kids learned from OPYOW.” OPYOW Shortcomings What are the shortcomings of OPYOW? “The biggest void in the program was that it was built on the anecdotal observation that kids who can do pull ups can’t be obese,” said Reams. “In other words, to my knowledge nobody has ever compared the BMI’s of kids who can do pull ups against kids who can’t do pull ups in order to scientifically prove that they’re a legitimate antidote to obesity. By the same token nobody has ever tried to prove that your nose is located on your face either. Maybe both are too intuitively obvious to attract academia,” he added. A second criticism of OPYOW claimed that, by virtue of focusing on one exercise alone, it lacked the comprehensiveness that characterizes all well conceived programs. “But the people who made those claims failed to see that this program never claimed to be comprehensive. Its only claim was that it’s a functional antidote to obesity…nothing more, nothing less. If you can do pull ups, you can’t be obese. By the same token, to the degree that it successfully discourages obesity, it also reduces the workload on the participant’s heart 24/7,” Reams said. What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature l From Audio to Downloadable Audio on the participant’s heart 24/7,” Reams said.An audio book is the recording of a person reading aloud the content of a book. These audio books are also known as talking books or spoken books.One of the best definitions of audio books was given by William Swanson in the article "I Hear America Reading": "Audio books are one of those happy marriages of art and convenience loved by frenetic Americans. The idea ... is to enable us to enjoy books - a traditionally solitary and concentration-intensive pastime - while doing something else - mowing the lawn, cruising the interstate - often in the company of others."Audio books have been available for decades, becoming more popular in the 60's as books on tape, and more recently as books on CD.The boom of the Internet technology and high-speed Internet connections made available another breakthrough in the industry: downloadable audio books.Downloadable audio books are also known as digital audio books and that's exactly what they are: digital versions of the audio books. They can be listened to on a computer, on a CD player or on a portable Mp3 player.The best advantage of downloadable audio books, combined with the use of portable Mp3 players is convenience. You can listen to fiction and nonfiction best sellers, how-to books, biographies, children books and so on... while doing boring or repetitive tasks. This way, we can fill the "dead" moments we all have in our lives and increase our knowledge at the same time.In fact, today you can find almost anything you can think of in a digital format, including radio dramas from the first decades of the 20th century.Downloadable audio books are becoming more and more popular these days because they are als What Jefferson School students did prove beyond a shadow of a doubt was that, given the right opportunity, almost all kids can learn to perform pull ups. “And to the degree that the old coach’s intuition is true, Operation Pull Your Own Weight is the simplest and most efficient childhood obesity prevention strategy anyone ever devised,” Reams added with a smile. PE4Life Shortcomings? How about shortcomings in PE4Life? This program has all the scientific documentation that anyone could ever want. They have money. They have equipment. They have nice neighborhoods and well funded schools. They have a comprehensive 21st century fitness strategy that successfully combats obesity. And school districts that have plenty of money should definitely check it out and see if PE4Life is the answer to their problems. Lawler suggests that the stakes are now so high that we can no longer afford to use the excuse that school districts can’t afford a viable obesity prevention program. By the same token there are 45,000,000 people in America today who are unable to afford health insurance, and it does little good to tell them that their lack of money is no excuse. They’re still unable to afford health insurance no matter how you spin it. Are school districts any different? Equipment Dependency VS Free Agency On the other hand, even if your school district is overflowing with funds, the PE4Life orientation tends to produce students who are dependent on the high tech equipment that the program is built around. In other words, without access to expensive, high tech, 21st century fitness equipment, PE4Life has little to offer. In contrast OPYOW creates students who are dependent on a ten dollar, doorway pull up bar, or the closest tree limb. You could call it Tom and Huck fitness. Their expressed goal is what they call Free Agency (no dependency), and they claim that it’s Mother Nature’s antidote to childhood obesity. Now is anyone suddenly feeling a strong desire for a banana? Beginning of Sidebar Similarities between PE4Life and OPYOW include… • Both have succeeded under real life (as opposed to theoretical) conditions • Both put the responsibility for success in the hands of the student • Both were developed by guys from Iowa • Both feature life long lessons that are tucked in between the lines Differences between PE4Life and OPYOW • PE4Life was built on empirical data, OPYOW was built on common sense • PE4Life requires plenty of money, OPYOW can be implemented on a shoestring • PE4Life requires lots of equipment, OPYOW requires a height adjustable pull up bar • PE4Life requires extensive training, OPYOW can be taught by any parent volunteer • PE4Life requires lots of space for equipment, OPYOW requires no extra space • PE4Life requires several hours per week, OPYOW requires five minutes per week • PE4Life encourages equipment dependency, OPYOW encourages free agency • PE4Life requires a “professional setting,” OPYOW can easily be taught at home • PE4Life’s strength is its comprehensiveness, OPYOW’s strength is its simplicity • PE4Life is more than obesity prevention, but for OPYOW that’s the whole enchilada • PE4Life is alive and kicking, OPYOW ran out of funding over a decade ago End of Sidebar The Choice is Yours So if you have plenty of money, space, equipment, and time to train your trainers, then PE4Life may be a viable option. On the other hand if your school is short on funds, your teachers are already overloaded to the gills, and you have almost no extra time in your curriculum, then the simplicity of Operation Pull Your Own Weight may be more your cup of tea. *Despite four years of well documented success, OPYOW has been inactive since the grant ran out in the spring of 1994. But with childhood obesity running rampant, there’s a movement afoot to breathe life back into this simple, cost effective, tried and true childhood obesity prevention strategy that’s been proven to work. They’re in the market for corporate sponsors.
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