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Will You Add? - Creative Offline Marketing - Part III
Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community development. states the ING sponsor policy. (http://www.ing.com/group/showdoc.jsp? menopt=spr&docid=074368_EN&lang=EN)Running has been ING’s main target for sponsoring sports events; because it is a sport of universal appeal, practiced by and ac
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Traditionally Accountants have been seen as something to be feared and a necessary evil, but things are changing. Accountants need to look at their attitude to their clients and perhaps rethink the approach they use. Many people feel daunted and intimidated by a visit to the Accountant and this need not be the case. Adopting a new approach will ensure that Accountants keep their clients longer and are able to better understand the needs of the individual.Applied Accountanc
CD Salesletter – People generally won’t read 90 minutes worth of copy, but they will listen to it. The perceived value is much higher than a traditional salesletter as well. They can listen to it in their cars, on their walkmans (although today everyone has an iPod…why not use a podcast instead?). The point is that you can cram in a lot more information. You can do testimonials in their own voices, have sound effects or music. Anything to help advance the sale.
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects.
What does that mean for you?
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Offshore incorporations mean anonymity, no or limited liability, high tax exemptions and revenue benefits and asset protection. If you deal in a business that faces too many hassles under your domestic jurisdiction then offshore incorporation under a favorable jurisdiction can be quite fruitful. Many countries have more flexible and lenient business legislation. Therefore incorporating your business online under these legislations takes off a number of legal hassles from your head.<
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects.
What does that mean for you?
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Online ads don't always need the latest visual and audio flash to attract clicks. Consider these simple and practical ideas for strengthening the impact of your online advertising.Advertise on the company site. Use ads on your own Web site to highlight new products, price promotions, breaking news, or new content.Target ads. Create separate ads to focus on the market attracted to different sites. Consider linking each ad to a different
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects.
What does that mean for you?
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Set the stage for fantastic job fair follow-up while you are still at the job fair. As the conversation is coming to a close, ask for the company representative’s business card. If he or she doesn’t have one, ask for their name, title, and best way to reach them. Write that information down in your notebook. Thank them for their time and re-affirm your interest in the company and position.Back home, sort through the business cards, company literature, and notes that you made.
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
This thought was triggered by an article in the February 2005 issue of Harvard Business Review entitled "Breakthrough Ideas for 2005". The article has a brief synopsis of 20 breakthrough ideas for 2005. One of those was subtitled "Seek Validity Not Reliability" and was written by Roger L. Martin, the dean of the Rotman School of Management at the University of Toronto and director of the AIC Institute for Corporate Citizenship.Reliability versus Validity<
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Ok, obviously that’s fictitious (it’s a reprint from a sample letter I included in my Money Magnet newsletter). Plus I personally wouldn’t use price as a selling point for an artist (unless your market warrants it), but you get the idea.
One car salesman collects the name and address of everyone who comes in to check out a car. Then he sends them a personalized letter, thanking them for stopping by, and telling more about the car they looked at, it’s features, benefits, etc. Even if it results in one more sale a year (and he gets more than that), it’s worth it in his case.
to be continued....
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