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Will You Add? - Does Your Marketing Make Music or Noise?
We all have weaknesses. Whatever our roles.In management positions, one of the bigger challenges is to recognise our own shortcomings and alter our own behaviours. Sometimes this can be very challenging.Often a hint is that there are areas of your work where you feel like you really struggle, or are things you avoid. Or
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with musi
Technically, it wasn’t Suzi’s fault. She was basically a good dog. I had her since she was a pup, but now, 11 years later, she was behaving as an older dog might. I watched her white-gray-tan form sleeping on the tile floor. When she slept, she was as cute as any other Shih-Tzu could be. But, when a storm approached, she was a terror
Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s already started.
Yecch! Makes your skin crawl, huh?
Exactly. That’s the effect noise has on people.
Now think of the most beautiful music imaginable.
Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh. Puts your soul at ease, doesn’t it?
Of course. That’s the effect music has on people.
However.
The majority of the marketing out there isn’t music.
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last night, you just skipped right through those annoying commercials, didn’t you?
ANOTHER EXAMPLE: I took a flight on US Airways from Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I opened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with musi
Business cards can bring loads of repeat traffic and referrals to your website.If you've ever tried to run a client-based business, you've probably already noticed that the conditions for success under a client model are nearly the same as the conditions for success with Internet business. A website can't succeed without refe
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh. Puts your soul at ease, doesn’t it?
Of course. That’s the effect music has on people.
However.
The majority of the marketing out there isn’t music.
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last night, you just skipped right through those annoying commercials, didn’t you?
ANOTHER EXAMPLE: I took a flight on US Airways from Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I opened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with musi
Less than 20% of companies implementing any form of Lean related improvement programme manage to achieve worthwhile results. Effectively, 80% or more of companies fail to complete the Lean Marathon!My experiences of working with a wide range of manufacturing and service sectors companies who have suffered problems with their i
On my tray table!
I don’t even remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner ads, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overload. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with musi
Picture this…The typical business owner starts a business. Usually it’s just them by themselves or maybe one or two other people.They do a great job. As the number of staff is small everyone is working together and they are getting things done.They become successful and it’s time to employ some more people.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a bright red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wearing a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with musi
Stop selling? I bet that statement caused some raised eyebrows especially since you're in the business of getting people to buy your offer. But consider this:Most of us are NOT salespeople. We have not been trained to use just the right words of persuasion. And, although these techniques can be learned many of us will never m
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that kid’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketing create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with music, not noise.
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