to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into

Most business people use multiple venues when it comes down to prospecting new clients and maintaining relations with old ones. Regular mail, e-mail, letters and personal contacts are just to name a few. These are great means of effective communication; however, there is something special about writing and receiving letters. With all of the advances in technology and with various means of communication, there is still nothing that takes the place of well written correspondence. The 5 essential tips of writing effective marketing letters is a sure way to get your message across and to produce optimal results.

1. Step into the shoes of the person reading your copy. Everything you write should be designed to meet the person’s needs, wishes, desires, hopes, fears and dreams.

2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.

3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You’re interested in how comfortable it’s going to be (the benefit). So, all of your information should focus on the benefits.

4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into a

means of communication, there is still nothing that takes the place of well written correspondence. The 5 essential tips of writing effective marketing letters is a sure way to get your message across and to produce optimal results.

1. Step into the shoes of the person reading your copy. Everything you write should be designed to meet the person’s needs, wishes, desires, hopes, fears and dreams.

2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.

3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You’re interested in how comfortable it’s going to be (the benefit). So, all of your information should focus on the benefits.

4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into

hopes, fears and dreams.

2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.

3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, you’re probably not interested in how it was made or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You’re interested in how comfortable it’s going to be (the benefit). So, all of your information should focus on the benefits.

4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into

ade or how many wires it has. You’re more interested in how it will sound (the benefit). If you buy a new sofa, you don’t really care if it took two years for a man in China to make it (the product). You’re interested in how comfortable it’s going to be (the benefit). So, all of your information should focus on the benefits.

4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into

to use the word ‘you’ in your writing, you are forcing yourself to have a personal conversation with the person reading it.

5. Get the reader’s attention All of your writings, whether it’s an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into a real desire for your product or service, and 3) make sure that your readers take action by being clear on what action you want them to do to begin a relationship with you.

Writing marketing letters that get read and acted upon requires commitment. Identifying trends (economical, social, and cultural) that exist is good, but it may not always be enough. Moving your business forward is essential. Marketing letters do just that. Capturing the attention of the reader is one aspect, while creating a genuine interest is another, yet they go hand-in-hand. Your product or service means little if no one knows it exists, or if they know it exists but are not interested. A well written marketing letter has the abilty to set the tone by creating an awareness of your product or service as well as sparking interest in consumers wanting to build relationships with you.