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Will You Add? - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
The name tag supply industry is very and is driven by volume. The industry is composed of products like tags, badges and other accessories, and is targeted for meetings and event planners and employers of large organizations.The supplies industry has gone hi-tech with an on-line presence and computer based design for artwork and graphics. Name tags are used to identify attendees at conferences, meetings and tradeshows for safety, communication and networking purposes. It is used in organizations to identify employees and visitors. In hi-tech industries where confidentiality is very important, name tags are used to track unauthorized visitors. For example, name tags used for
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town
All possible plastic film defects ought to be detected and eliminated by the extruder operator before the roll gets shipped to the customer. But in practice, through oversight and inattention to detail defects can slip by that may be all too easily spotted by the customer or the customer's customer. I have found a variety of unrelated faults that fit into this category.First is the appearance and a good looking finished plastic roll of film this aspect can be half of the battle. Keep in mind is that first impression what you see is what you get! A superficially ugly looking roll which may convert on the filling machine or bag machine can have the operator looking at the roll
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town
Telephone interviews don’t just happen; they are the result of action you have taken. For example, when you are networking and the company representative becomes interested in your skills; when a company representative calls you in response to a r?sum? you have sent; or when you have previously set up the telephone meeting. Your goal is to achieve a face-to-face meeting at the end of the call.1. BE PREPARED! Keep your r?sum?, files, paper, and pen within easy reach of the telephone.2. SMILE WHEN YOU ANSWER THE TELEPHONE and thank the person for calling. Ask, "Would you mind if I take a minute to close the door?" Use the time to close the door and pull out your r?sum?
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town
For each and every company, their customer service department is almost as important as the sales department. Yes, you can sell, but are the customers satisfied with the product? Customer Service representatives hold the difficult job of serving as a buffer between the company and the customers. They soothe angry customers, answer silly and hard questions, at the same time protecting and upholding company policy.All business organisations need to make certain that their customers
are satisfied with the service they receive because; customers are the
most important part of any successful organisations. Businesses such
as, Barclays aim to exceed customer expectation in orde
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town
Predictive dialing is perhaps the most advanced telephony function in modern day call centers.By dialing numerous phone lines for each agent and screening out busy signals, no answers, disconnects, and answering machines, Predictive dialing will increase the productivity up to 300%.Predictive dialing is the perfect technology to increase agent productivity by maximizing their ?talk time?. It addresses the problems faced by TeleWorkers in handling outbound Telemarketing to consumers- low contact rates.Low contact rates are a waste of the payroll investment in your TeleWorkers,and also lead to agent boredom. Manual calling typically results in 15-20 minutes of ta
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town
Careers in medical fields are full of responsibilities; the ability to remain knowledgeable about changing medical technology is very important. As time goes by, a career in the medical profession is more becoming of a challenge, adventure and competition.A medical career is often the most admired career in the world. A medical career is humanitarian, noble and undoubtedly holds a very bright future for those who are after it. In terms of money, this field is one of the most promising of all. But in order to get into the medical arena, one has to have patience and be willing to give a lot of effort and time in places like medical school, hospitals, nursing homes and so on.<
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights
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