Tags |
|
|
Links |
|
|
Will You Add? - Technology Marketing Secrets For Computer Consultants - VARs - and Solution Providers
Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.Items such as these are also given out regularly by businesses as promotional m
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and artic
This article relates to the Recognition competency, commonly evaluated in employee satisfaction surveys. It tells the story of how the performance of one team was affected when the powerful motivator of daily praise and recognition disappeared. This competency also explores what type of behavior is appreciated and rewarded within your organization. Studies show that employees who receive regular recognition and praise are more likely to increase their i
Here's why that view is a problem...
When you see yourself as marketing essentially the same technology products and services your competitors sell, you immediately become a "victim" to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.
Winning the lowest price war is the least profitable way to build a business. Lowest price attracts the most disloyal group of buyers in any market. I call them "the cheapskates".
Second, your competitors can easily cut your legs out from under you, by beating your price. 'Winning' comes down to who's willing to earn less. Even maybe taking a loss.
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and articu
Some time ago a major UK food retailer decided to branch out into non-foods. Well, they all do it now, but in those days it was unheard of. Alongside the fruit and vegetables, meat and tinned foods they sold refrigerators that they had purchased at very low cost from an eastern European company (these were the days when East and West Europe rarely traded with each other). These fridges were very cheap – and they worked! The retailer passed on
Here's why that view is a problem...
When you see yourself as marketing essentially the same technology products and services your competitors sell, you immediately become a "victim" to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.
Winning the lowest price war is the least profitable way to build a business. Lowest price attracts the most disloyal group of buyers in any market. I call them "the cheapskates".
Second, your competitors can easily cut your legs out from under you, by beating your price. 'Winning' comes down to who's willing to earn less. Even maybe taking a loss.
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and artic
Business to business marketing research is very competitive, due to the existence of a large number of firms conducting market research activities. An emerging area of study and practice concerns internal marketing. The study conducted on employee training and management, results in positively impacting the acquisition and retention of customers. B2B marketing companies provide internal marketing study and recommendations, when specifically requested.to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.
Winning the lowest price war is the least profitable way to build a business. Lowest price attracts the most disloyal group of buyers in any market. I call them "the cheapskates".
Second, your competitors can easily cut your legs out from under you, by beating your price. 'Winning' comes down to who's willing to earn less. Even maybe taking a loss.
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and artic
When it comes to metal fabrication equipment, you may have heard of an angle roll bending machine. Some may refer to it as a section bending machine, but its purpose is still the same - form raw pieces of metal into desired shapes and sizes.If you have ever seen an angle roll bending machine, you would agree that most are constructed in a vertical steel frame. It is common that the bending portion of the machine is located on one side, with the p
Second, your competitors can easily cut your legs out from under you, by beating your price. 'Winning' comes down to who's willing to earn less. Even maybe taking a loss.
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and artic
It was only yesterday that your company had four job openings. The HR staff was able to fill these positions with ease. In fact, some days you wondered if you had one too many recruiters on board.Over the past six months, business has been great. You can’t keep up with the demand. You’ve approved 10 new requisitions for staff while your internal HR team works on replacing five key employees that left for the competition.The job openings ar
That's why communicating a competitive advantage that makes you the only logical choice is critical.
If you can't see and articulate a clear competitive advantage, how much less will your potential client see a reason to choose you over someone else?
There is a solution to the fierce competitive market. Cutting the rates for your managed service contracts isn't the way to go.
There are more profitable ways to win the lion's share of the market without dropping your price. How?
For starters, become a celebrity within your industry. Become the high-price leader who only deals with a certain caliber of clients.
Differentiate your company by the way you market services to clients.
In every industry there are marketing strategies that are accepted as "the right way" to build a business. Unfortunately when you do what everyone else is doing, you sound and look like everyone else. You become a commodity
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/26580/atriclecheck-Technology-Marketing-Secrets-For-Computer-Consultants--VARs--and-Solution-Providers.html">Technology Marketing Secrets For Computer Consultants - VARs - and Solution Providers</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/26580/atriclecheck-Technology-Marketing-Secrets-For-Computer-Consultants--VARs--and-Solution-Providers.html]Technology Marketing Secrets For Computer Consultants - VARs - and Solution Providers[/url]
Related Articles:
Four Simple Steps To Brainstorming Your Business Niche
Why Do Some Franchise Businesses Fail?
Bookmark it:
|