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    be fun, as well as educational for your customers.

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    Once you’ve decided to add a promotional campaign to your sales plans, the next thing to do is to decide which program is best suited for your business. Below is a list of the six most popular promotions used:

    1. Give-a-ways – A gift with a designated purchase designed to promote your “focus” products or services, giving your customers the opportunity to try something new.

    2. Discounts - A reduced price point on a special purchase (ie. some businesses may advertise a buy one item and get the second item at 50% off).

    3. Early Bird Specials – Designated items or services offered during a limited time frame. Many businesses open their doors a few hours prior to their normal hours of operation for these promotions. Make sure you have a substantial amount of inventory if you are promoting certain products or services.

    4. Displays – A very good visual presentation is an excellent suggestive selling promotion in the absence of a sales associate. Good displays will grab your customer’s attention and spark inquiry about purchasing those featured items.

    5. Contests or Sweepstakes - Tie this type of promotion around special holidays, local or national events. This can be fun, as well as educational for your customers.

    6. Demonstrations – Many vendors do this to promote specialty products they carry in stores (ie. The Housewares department in some stores invite a cook or nutritionist to prepare quick meals using certain pots, pans or utensils). Oftentimes, th

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    roducts or services, giving your customers the opportunity to try something new.

    2. Discounts - A reduced price point on a special purchase (ie. some businesses may advertise a buy one item and get the second item at 50% off).

    3. Early Bird Specials – Designated items or services offered during a limited time frame. Many businesses open their doors a few hours prior to their normal hours of operation for these promotions. Make sure you have a substantial amount of inventory if you are promoting certain products or services.

    4. Displays – A very good visual presentation is an excellent suggestive selling promotion in the absence of a sales associate. Good displays will grab your customer’s attention and spark inquiry about purchasing those featured items.

    5. Contests or Sweepstakes - Tie this type of promotion around special holidays, local or national events. This can be fun, as well as educational for your customers.

    6. Demonstrations – Many vendors do this to promote specialty products they carry in stores (ie. The Housewares department in some stores invite a cook or nutritionist to prepare quick meals using certain pots, pans or utensils). Oftentimes, t

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    during a limited time frame. Many businesses open their doors a few hours prior to their normal hours of operation for these promotions. Make sure you have a substantial amount of inventory if you are promoting certain products or services.

    4. Displays – A very good visual presentation is an excellent suggestive selling promotion in the absence of a sales associate. Good displays will grab your customer’s attention and spark inquiry about purchasing those featured items.

    5. Contests or Sweepstakes - Tie this type of promotion around special holidays, local or national events. This can be fun, as well as educational for your customers.

    6. Demonstrations – Many vendors do this to promote specialty products they carry in stores (ie. The Housewares department in some stores invite a cook or nutritionist to prepare quick meals using certain pots, pans or utensils). Oftentimes, t

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    cellent suggestive selling promotion in the absence of a sales associate. Good displays will grab your customer’s attention and spark inquiry about purchasing those featured items.

    5. Contests or Sweepstakes - Tie this type of promotion around special holidays, local or national events. This can be fun, as well as educational for your customers.

    6. Demonstrations – Many vendors do this to promote specialty products they carry in stores (ie. The Housewares department in some stores invite a cook or nutritionist to prepare quick meals using certain pots, pans or utensils). Oftentimes, t

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    be fun, as well as educational for your customers.

    6. Demonstrations – Many vendors do this to promote specialty products they carry in stores (ie. The Housewares department in some stores invite a cook or nutritionist to prepare quick meals using certain pots, pans or utensils). Oftentimes, this is a “hands on” promotion that gets your customers involved with the demonstration, while appealing to their sense of need.

    Regardless of what type of promotion you choose to use, don’t forget that the key to your success is your customer. Many customers are suspicious of offers that seem too good to be true. You may be asked, “So, what’s the catch?” Honesty is the best policy with your current and prospective customers. Overt aggression or deceptive selling practices can backfire on you, especially when customers feel that they must make a rushed decision, just so that you can make a sale. There is a way to invoke a sense of urgency, particularly if your supplies are limited, that do not permeate desperation in your sales pitch.

    Think about some ongoing events that you can utilize beyond the major promotions, to target prospective customers:

    • sponsoring community events

    • conducting seminars or how-to classes

    • donating supplies for a community cause

    Determine what type of promotion is best suited for your product or service you’re focusing on. Look for publicity opportunities through newspapers, online announcements, trade magazines, radio or tel

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