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  • Will You Add? - One HUGE Secret To Customer Satisfaction: Unplug the Phone Answering System

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    Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a pr
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    Don't get me wrong. I’m not a Luddite. I love technology. If it weren’t for technology, I’d be the owner of a small marketing firm in southwest Florida serving local clients and hoping not to go out of business every summer when the tourists leave. Instead I have a national firm with clients all over the country.

    That said, I urge my clients not to use technology to the detriment of human contact and customer service. The telephone is one key area where I believe this is taking place.

    The automatic telephone answering system is an abomination that should be outlawed tomorrow.

    I have occasion to place phone calls to attorneys' offices around 25 times a week. Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a pro

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    nd hoping not to go out of business every summer when the tourists leave. Instead I have a national firm with clients all over the country.

    That said, I urge my clients not to use technology to the detriment of human contact and customer service. The telephone is one key area where I believe this is taking place.

    The automatic telephone answering system is an abomination that should be outlawed tomorrow.

    I have occasion to place phone calls to attorneys' offices around 25 times a week. Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a pr

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    not to use technology to the detriment of human contact and customer service. The telephone is one key area where I believe this is taking place.

    The automatic telephone answering system is an abomination that should be outlawed tomorrow.

    I have occasion to place phone calls to attorneys' offices around 25 times a week. Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a pr

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    lephone answering system is an abomination that should be outlawed tomorrow.

    I have occasion to place phone calls to attorneys' offices around 25 times a week. Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a pr

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    Here are circumstances I run into regularly (and lest you think I’m exaggerating, let me tell you that these are much more the rule than the exception). Let’s assume I am a prospective client.

    An automated voice answers and tells me that this is the Smith Law Firm, and if I know my party’s extension, I should enter it now. If I don’t know it, I should consult the directory. I push the number for the directory and am urged to enter the first three letters of the person's name. First or last name? What if I don’t know who I want? I am informed by the disembodied voice that I can hold the line (or press zero), and someone will help me. So I hold the line, and the next thing I hear is “You have reached Amy, the receptionist. I’m away from desk right now so please leave a message.”

    Gee, I don’t want to leave a message for Amy, so I hang up and call back. Thi

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