t authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are so

Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book. I hear this issue every day from authors who contact me to promote their books. Believe me, writing your book was only the first step, making your book known so it can be sold is the survival step.

What you must always remember is that it does absolutely no good to promote your book if it is not readily available to buyers either at bookstores, online or by phone.

After writing your book, do not hurry your book into the market. With 175,000+ new books every year, the world is not waiting for your book to hit the stores. So take all the time you need to market it correctly.

The key to marketing is to really know your book. What is the overwhelming message your book conveys? Whether you self-promote or hire a professional, you must know your message so you can know your market.

If you decide to self-promote, I strongly recommend the purchase of MAXIMUM EXPOSURE Marketing System Book Marketing Training Program for Publishers and Authors by Tami DePalma and Kim Dushinski. This is a very well written publication that teaches authors all about marketing their book. If it’s not in here it’s not important.

I also recommend that authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are sol

ook was only the first step, making your book known so it can be sold is the survival step.

What you must always remember is that it does absolutely no good to promote your book if it is not readily available to buyers either at bookstores, online or by phone.

After writing your book, do not hurry your book into the market. With 175,000+ new books every year, the world is not waiting for your book to hit the stores. So take all the time you need to market it correctly.

The key to marketing is to really know your book. What is the overwhelming message your book conveys? Whether you self-promote or hire a professional, you must know your message so you can know your market.

If you decide to self-promote, I strongly recommend the purchase of MAXIMUM EXPOSURE Marketing System Book Marketing Training Program for Publishers and Authors by Tami DePalma and Kim Dushinski. This is a very well written publication that teaches authors all about marketing their book. If it’s not in here it’s not important.

I also recommend that authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are so

ew books every year, the world is not waiting for your book to hit the stores. So take all the time you need to market it correctly.

The key to marketing is to really know your book. What is the overwhelming message your book conveys? Whether you self-promote or hire a professional, you must know your message so you can know your market.

If you decide to self-promote, I strongly recommend the purchase of MAXIMUM EXPOSURE Marketing System Book Marketing Training Program for Publishers and Authors by Tami DePalma and Kim Dushinski. This is a very well written publication that teaches authors all about marketing their book. If it’s not in here it’s not important.

I also recommend that authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are so

you decide to self-promote, I strongly recommend the purchase of MAXIMUM EXPOSURE Marketing System Book Marketing Training Program for Publishers and Authors by Tami DePalma and Kim Dushinski. This is a very well written publication that teaches authors all about marketing their book. If it’s not in here it’s not important.

I also recommend that authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are so

t authors purchase John Kremer’s 1,001 Ways to Market Your Book. This is a collection of techniques and tactics that have been used by other authors in the promotion of their books. Sometimes it’s better to follow a path created by someone else than to spend time and energy forging a new one.

John Kremer says, "Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can't do. If you're not comfortable doing your own publicity, then hire someone who does it for a living." You can purchase his newly revised book at: http://www.bookmarket.com

This is the advice I would give to those brave authors willing to self-promote. But, very frankly, I do not recommend self-promotion, for the same reason you don’t cut your own hair. You can do it, but it’s not going to be that good. Book marketing and promotion requires special skills and most authors simply do not know how to market a book nor do they have the time or, more importantly, the patience.

At a recent media conference I attended in New York City, the producers of the Today Show and Good Morning America said they each receive about 75 books every day! With those incredible numbers, unless an author has a PR person trying to get their book on top of the heap for them it’s unlikely their book will ever get on the radar screen.

Getting media coverage is all about creating interesting 'angles.” I try to find out everything I can about the author using a questionnaire that even asks about fraternities or sorority membership, roommates in college, and other tidbits about them personally and about the book itself. We then use this informati