Attract visitors’ attention

• Plan what you will offer at the exhibition and design your posters, handouts and information packs, to support that message.
• Email your clients beforehand, inviting them to visit you at the exhibition.
• Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

Be available to visitors

• Avoid eating on the stand – people will not interrupt if they think you are lunching, so agree cover for your meal breaks.
• Avoid chatting among yourselves – if you are not available, visitors will not interrupt, they will just walk away.
• Do not use your mobile phone on the stand: switch it to voicemail beforehand.
• Wear comfortable shoes! If your feet hurt, you cannot concentrate.

Serve your visitors effectively

• Do not pounce on visitors, give people a chance to look, then approach them with a smile.
• Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
• Ensure a knowledgeable person is always on the stand to answer your visitor’s questions authoritatively – and note the conversation for a later follow-up.
• Remember to follow up le
  Clarity At The Core
  Does your organization have a clear purpose? Do the people you serve see you as important to their business or to their lives? Does every customer and every employee clearly understand your purpose? The purpose of an organization is clarified in the mission, vision, and o
  ition and design your posters, handouts and information packs, to support that message.
• Email your clients beforehand, inviting them to visit you at the exhibition.
• Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

Be available to visitors

• Avoid eating on the stand – people will not interrupt if they think you are lunching, so agree cover for your meal breaks.
• Avoid chatting among yourselves – if you are not available, visitors will not interrupt, they will just walk away.
• Do not use your mobile phone on the stand: switch it to voicemail beforehand.
• Wear comfortable shoes! If your feet hurt, you cannot concentrate.

Serve your visitors effectively

• Do not pounce on visitors, give people a chance to look, then approach them with a smile.
• Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
• Ensure a knowledgeable person is always on the stand to answer your visitor’s questions authoritatively – and note the conversation for a later follow-up.
• Remember to follow up l
  Write Your Own Performance Review
  Performance review time – potentially one of the least desired events of the work year. Your experiences could range from receiving seemingly arbitrary comments, vacuous praise, a sense that your manager hates this more than you do, to comments on a job well done and even
  3 size with 24 point fonts).

Be available to visitors

• Avoid eating on the stand – people will not interrupt if they think you are lunching, so agree cover for your meal breaks.
• Avoid chatting among yourselves – if you are not available, visitors will not interrupt, they will just walk away.
• Do not use your mobile phone on the stand: switch it to voicemail beforehand.
• Wear comfortable shoes! If your feet hurt, you cannot concentrate.

Serve your visitors effectively

• Do not pounce on visitors, give people a chance to look, then approach them with a smile.
• Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
• Ensure a knowledgeable person is always on the stand to answer your visitor’s questions authoritatively – and note the conversation for a later follow-up.
• Remember to follow up l
  The Mark of a Job Well Done
  I guess every profession is different.For up 'n coming bands, maybe it’s playing a sold out show two nights in a row.For new authors, maybe it’s topping the New York Time Bestseller List.For fashion designers, maybe it’s having the
  way.
• Do not use your mobile phone on the stand: switch it to voicemail beforehand.
• Wear comfortable shoes! If your feet hurt, you cannot concentrate.

Serve your visitors effectively

• Do not pounce on visitors, give people a chance to look, then approach them with a smile.
• Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
• Ensure a knowledgeable person is always on the stand to answer your visitor’s questions authoritatively – and note the conversation for a later follow-up.
• Remember to follow up l
  Creative Careers - Take Your Interest To The Next Level
  Women all over the map are living out their creative dreams through their careers! Creative, business-savvy women have learned that creative business ventures are the perfect way to excel in the job of their dreams. You, too, can find a creative outlet, and you too, can b
  >.
• Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
• Ensure a knowledgeable person is always on the stand to answer your visitor’s questions authoritatively – and note the conversation for a later follow-up.
• Remember to follow up leads after the show, add your visitors to your monthly emailed newsletter, and post out the information packs that you promised.

I encourage all my small business clients to measure their marketing effort – what did it cost and what benefits resulted? By preparing for an exhibition properly, you can ensure that you maximise the return you get from each event.