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  • Will You Add? - 3 Ways to Reactivate Clients

    Be Courageous
    For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find
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  • Call Me!
    I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh,
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    Statistics show that it costs five times as much to acquire a new customer than to get business from a past one. So why are we spending more time chasing the strangers?

    People buy from people who they know, like, and trust. Your past customers already know you, like you, and trust you. So you don't have to spend time selling yourself. They are already sold on you! You just have to remind them you are around.

    Here are my favorite ways to "remind" past clients about me. I always see results:

    1. Custom Holiday Gift
      What a great time of year to thank your clients and remind them about what you offer. Can you send a small token gift that coordinates with the design project you completed? How about a throw pillow made from their fabric scraps, or a small accessory that matches their room? I just heard an amazing idea for this time of year: a Christmas tree skirt sewn from matching fabric. How excited your client will be to have a skirt match their couch or window treatments!

    2. Call Me!
      I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh,
      The 5 Keys to Creating Tasty Link Bait
      Link bait.From Google's Matt Cutts to SEOBook - Aaron Wall, everyone on the internet is talking about link bait.If you don’t already know, link bait is the practice of writing content with the
      lready know you, like you, and trust you. So you don't have to spend time selling yourself. They are already sold on you! You just have to remind them you are around.

      Here are my favorite ways to "remind" past clients about me. I always see results:

      1. Custom Holiday Gift
        What a great time of year to thank your clients and remind them about what you offer. Can you send a small token gift that coordinates with the design project you completed? How about a throw pillow made from their fabric scraps, or a small accessory that matches their room? I just heard an amazing idea for this time of year: a Christmas tree skirt sewn from matching fabric. How excited your client will be to have a skirt match their couch or window treatments!

      2. Call Me!
        I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh,
        Customer Service Metrics - Tracking What Your Customers Are Saying
        Your business is booming! You are making money hand over fist and your bank is sending you love letters. Your investors are crawling over each other to tell give you more money. Everything is going great then, seemingly out
        1. Custom Holiday Gift
          What a great time of year to thank your clients and remind them about what you offer. Can you send a small token gift that coordinates with the design project you completed? How about a throw pillow made from their fabric scraps, or a small accessory that matches their room? I just heard an amazing idea for this time of year: a Christmas tree skirt sewn from matching fabric. How excited your client will be to have a skirt match their couch or window treatments!

        2. Call Me!
          I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh,
          Restaurant Equipment And Supplies
          Starting a restaurant business is more than just having a good recipe. This is a long process that requires a lot of planning and organizing in order to make its launching a success. After looking into the location, business
          m their fabric scraps, or a small accessory that matches their room? I just heard an amazing idea for this time of year: a Christmas tree skirt sewn from matching fabric. How excited your client will be to have a skirt match their couch or window treatments!

        3. Call Me!
          I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh,
          How to Brand Yourself for Career Advancement
          Getting from one level to the next in your career can be a tough climb. In all my years as a recruiter, I found that the number one reason professionals fail to advance is that they don't realize their worth -- or how
          eatments!

        4. Call Me!
          I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh, I'm so glad you called. I've been thinking about starting my living room..." And I set up an appointment.

        5. Email Newsletter
          This is my favorite way to keep in constant contact with my clients. I get a lot of repeat business and warm referrals because of the loyalty that is built from consistent communication.

        Loyal, happy, repeat customers make your business not only successful, but a joy! I hope you enjoy this holiday season.

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