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Will You Add? - The 7 Things You Should Know Before You Hire A Marketing Consultant
A must read before you form your corporation.We've talked to literally hundreds of business owners over the years. If there's one thing we've learned beyond the shadow of a doubt from those who have been sued, needlessly poured money down bottomless tax or expense holes, or whose businesses have failed, it's this: NOT ONE was excited over the few bucks they saved by using
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that abo
One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to turn “first time” buyers into repeat customers. This is not a new concept. We’ve all heard the term “the customer is always right”. And then there is the movie we watch every Christmas
1. Not all consultants are legitimate.
Make sure the consultant you’re considering has a good reputation and appropriate credentials. Do your homework and check their references.
2. You will be working very closely with your chosen consultant.
Be sure you see yourself and your organization working well with this person or firm. Do they “fi t” into your culture and work environment? Do they seem comfortable with your people? Do your people feel comfortable with them?
3. Not all consultants will track their own success or failure.
Advertising and marketing agencies are the last holdout for unchecked spending couched in the myth that ‘Marketing is not traceable.’ is trend is changing in your favor. Bottom line: demand a ROI tracking method on your investment from your consultant.
4. Your consultant may not “dig deep” to find ways to be cost conscious and save you money.
You should demand as an example: they discuss ways to save printing or design costs by using one marketing piece for several functions. Another example, they should be able to delegate work to junior level people or to your people.
5. Not all consultants will tell you the truth, even if it hurts.
Look for a consultant with integrity. Likewise, be ready to hear that the brochure you created has room for improvement. The last thing you need is a consultant that agrees that everything is just fine as-is.
6. The best consultants are not fanatic die hards for only one marketing philosophy.
Great consultants continue to educate themselves in all areas in order to give you the best tools, techniques and methods available. If the consultant you’re considering assures you they have the “One best system”, watch out!
7. Consultants may try to make you dependent on them - be wary!
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that abou
If you are trying to promote your business now, you can move in one of two directions:You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to bring your message to th
2. You will be working very closely with your chosen consultant.
Be sure you see yourself and your organization working well with this person or firm. Do they “fi t” into your culture and work environment? Do they seem comfortable with your people? Do your people feel comfortable with them?
3. Not all consultants will track their own success or failure.
Advertising and marketing agencies are the last holdout for unchecked spending couched in the myth that ‘Marketing is not traceable.’ is trend is changing in your favor. Bottom line: demand a ROI tracking method on your investment from your consultant.
4. Your consultant may not “dig deep” to find ways to be cost conscious and save you money.
You should demand as an example: they discuss ways to save printing or design costs by using one marketing piece for several functions. Another example, they should be able to delegate work to junior level people or to your people.
5. Not all consultants will tell you the truth, even if it hurts.
Look for a consultant with integrity. Likewise, be ready to hear that the brochure you created has room for improvement. The last thing you need is a consultant that agrees that everything is just fine as-is.
6. The best consultants are not fanatic die hards for only one marketing philosophy.
Great consultants continue to educate themselves in all areas in order to give you the best tools, techniques and methods available. If the consultant you’re considering assures you they have the “One best system”, watch out!
7. Consultants may try to make you dependent on them - be wary!
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that abo
Are you generating enough leads to drive the sales volume you desire? Do you know what a lead looks like and why they are so important? Many businesses do not understand the basics of lead generation and to a fault lose business they deserve.If you're not generating enough leads, perhaps your sales and marketing teams don't understand the value of a solid lead generation p
4. Your consultant may not “dig deep” to find ways to be cost conscious and save you money.
You should demand as an example: they discuss ways to save printing or design costs by using one marketing piece for several functions. Another example, they should be able to delegate work to junior level people or to your people.
5. Not all consultants will tell you the truth, even if it hurts.
Look for a consultant with integrity. Likewise, be ready to hear that the brochure you created has room for improvement. The last thing you need is a consultant that agrees that everything is just fine as-is.
6. The best consultants are not fanatic die hards for only one marketing philosophy.
Great consultants continue to educate themselves in all areas in order to give you the best tools, techniques and methods available. If the consultant you’re considering assures you they have the “One best system”, watch out!
7. Consultants may try to make you dependent on them - be wary!
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that abo
The Productive Environment Scorecard™ for organizationsRead the statements below and rate your reactions to each pair of phrases. Decide where you rate on the scale from 1 (You rate yourself low) to 10 (You rate yourself high).1. We waste no time looking for information and other sources.2. I am confident that we can find information that is legally required.
Look for a consultant with integrity. Likewise, be ready to hear that the brochure you created has room for improvement. The last thing you need is a consultant that agrees that everything is just fine as-is.
6. The best consultants are not fanatic die hards for only one marketing philosophy.
Great consultants continue to educate themselves in all areas in order to give you the best tools, techniques and methods available. If the consultant you’re considering assures you they have the “One best system”, watch out!
7. Consultants may try to make you dependent on them - be wary!
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that abo
Branding and marketing is a huge field with many devoted fans and as many reluctant participants. One thing for sure, in branding and marketing--things sure have changed. One of the things most dramatically altering the face of branding and marketing is blogging.A blog, or weblog, is a regularly updated journal published on the web. (Technorati) And, according to Technorat
Good consultants share how they do what they do – excellent ones teach you how to do marketing yourself and work themselves out of the job.
Deciding on the right consultant is very important for your company. No one can consider every possible question or scenario that may arise in selecting a good consultant and we trust this material is a helpful beginning to your selection process. We encourage you to contact us with any questions - we’re available to help.
“It seems that about 50% of those calling themselves “consultants” don’t really know what they’re doing, but almost 90% of those buying consulting services don’t know how to tell the difference!” – unknown
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