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Will You Add? - Your Database is Your Most Important Marketing Tool
Like many old school call centers, TeleWorkers are required to sit in brick and mortar facilities, in cubicles, in neon lighting and for perhaps a dozen hours at a time. The Wall Street Journal reported a few months ago, the average call center employee duration is 90 days. It is reportedly one of the most dissatisfying jobs, with a supervisor leaning over your shoulder and taking note of your bathroom breaks, with performance pressure and so much of the same.VOIP technology has allowed for a tremendous shift in the call center industry, and for a correspondingly tremendous shift in the job of a call center employee. VOIP stands for Voice Over Internet Protocol – which means instead of the voice traveling over the phone
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for a
Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a motivational point across. If you think about the things you remember from your past education, you will probably note that most of them have come from rhymes or stories of some kind. I mean how did you learn to say your A,B,C's? I bet you're even saying the rhyme in your head right now!I find that participants respond extremely well when you sum up a topic with a rhyme that fits the occasion and there are so many wonderful examples to be taken from past literature that it really doesn't have to take too much time looking for them either. An example of this for me was the subject of 'procrastination'. I really struggled t
For small businesses, a database can be the most important marketing tool. It doesn’t matter if contacts are kept in Outlook, ACT, Goldmine, QuickBooks, Excel or another program; what matters most is that it is kept up to date, new contacts added often, it's easily accessible, easy to utilize mail merge functions, and easy to download.
Now, if the database isn't in a computer program, then problems come up. It’s easy to overlook the value of being able to keep in touch with clients quickly.
Do whatever it takes to enter contacts, business cards, emails, scraps of paper, etc. into the computer. Use Excel at the very least and build a spreadsheet. If you typing isn’t enjoyable, creating a contact list might take too long. DELEGATE THIS OUT! Pay someone (a Virtual Assistant or temporary) to enter and organize the contact list. Besides, data entry does NOT make big money; Concentrate on getting more people to add to the list!
Make sure to keep columns of categories, such as, 'where you met them', categorize as 'hot, warm or cold prospect', 'client, active or non', 'referral source', 'vendor' or other form. This way it’s easy to pull out mailing lists to separate groups. Each group will need different messages created specifically to that group’s needs. Prospects need sales type messages, clients need additional services and/or touchy-feely messages, referral sources need to be asked for referrals and to know about new services.
How to find a good Mailing List.
We always recommend using a Direct Mail List Company and happy clients are pleased with the resources provided.
Typical lists cost about $100 per 1000 names, however the more criteria added, such as demographic or psychographic info, the cost goes up a bit; sometimes as high as $300 per 1000. Lists can come in Microsoft Excel format and can be emailed for the fastest turnaround. Depending upon delivery method, it could take up to 2 business days. Excel is the standard format and is can be easily used for a data source in a mail merge.
For one client, Bellissima Imported Shoes in Roseville, California, they acquired a list of women age 30-60 who lived in Roseville, CA or Granite Bay, CA AND had shopped for shoes in the last 3 months!! That's a huge target market!! Bellissima is doing well; please visit them at www.bellissimaimportedshoes.com.
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for an
Online catalogs are often associated with library records and materials. But today catalogs are not only helpful inside the library. They are being used in the promotion of the company’s products and services. In fact as the technology continues to advance, more and more features are integrated in the catalog format.Online catalogs are being used now to serve as a display of what you’re offering to customers. It’s like a store which sells your services online. Because it’s online, it’s fast and easy to access.Essentially, an online catalog is an automated catalog wherein you can find all the information about the products of the company. However, people sometimes give no attention to how their catalogs look like. In
Do whatever it takes to enter contacts, business cards, emails, scraps of paper, etc. into the computer. Use Excel at the very least and build a spreadsheet. If you typing isn’t enjoyable, creating a contact list might take too long. DELEGATE THIS OUT! Pay someone (a Virtual Assistant or temporary) to enter and organize the contact list. Besides, data entry does NOT make big money; Concentrate on getting more people to add to the list!
Make sure to keep columns of categories, such as, 'where you met them', categorize as 'hot, warm or cold prospect', 'client, active or non', 'referral source', 'vendor' or other form. This way it’s easy to pull out mailing lists to separate groups. Each group will need different messages created specifically to that group’s needs. Prospects need sales type messages, clients need additional services and/or touchy-feely messages, referral sources need to be asked for referrals and to know about new services.
How to find a good Mailing List.
We always recommend using a Direct Mail List Company and happy clients are pleased with the resources provided.
Typical lists cost about $100 per 1000 names, however the more criteria added, such as demographic or psychographic info, the cost goes up a bit; sometimes as high as $300 per 1000. Lists can come in Microsoft Excel format and can be emailed for the fastest turnaround. Depending upon delivery method, it could take up to 2 business days. Excel is the standard format and is can be easily used for a data source in a mail merge.
For one client, Bellissima Imported Shoes in Roseville, California, they acquired a list of women age 30-60 who lived in Roseville, CA or Granite Bay, CA AND had shopped for shoes in the last 3 months!! That's a huge target market!! Bellissima is doing well; please visit them at www.bellissimaimportedshoes.com.
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for a
Ask most people why they are in business and they will give you any number of reasons. Things such as wanting to improve the lives of others; make the world a better place; provide for their family; have more free time; the list goes on and on.Fact is business is about making money, which means the bottom line is the bottom line. Many business owners, managers and sales people seem to forget this. If you don’t have a strong bottom line you cannot continue to do business for very long. And if you can’t continue to do business you cannot achieve the other primary reasons you do what you do. The way you get a sturdy bottom line is to understand some basic truths about business.A few fundamentals to running a successful
How to find a good Mailing List.
We always recommend using a Direct Mail List Company and happy clients are pleased with the resources provided.
Typical lists cost about $100 per 1000 names, however the more criteria added, such as demographic or psychographic info, the cost goes up a bit; sometimes as high as $300 per 1000. Lists can come in Microsoft Excel format and can be emailed for the fastest turnaround. Depending upon delivery method, it could take up to 2 business days. Excel is the standard format and is can be easily used for a data source in a mail merge.
For one client, Bellissima Imported Shoes in Roseville, California, they acquired a list of women age 30-60 who lived in Roseville, CA or Granite Bay, CA AND had shopped for shoes in the last 3 months!! That's a huge target market!! Bellissima is doing well; please visit them at www.bellissimaimportedshoes.com.
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for a
Newsletters are something that a business should not take for granted. It’s one effective way of maintaining a solid relationship with your customers. Basically, the newsletters are the means used by marketers to boost up their brand. It’s a way of keeping your customers informed about your company.What’s the best thing about newsletters? You have the chance to heighten your brand awareness. You are able to communicate with your prospects in a more intimate level. This is where the trust building comes in. You see the chief aim of a business is to attract the attention of customers, to secure their trust in your products and capabilities. And this goal can be achieved with ease when you create newsletters for your company.<
For one client, Bellissima Imported Shoes in Roseville, California, they acquired a list of women age 30-60 who lived in Roseville, CA or Granite Bay, CA AND had shopped for shoes in the last 3 months!! That's a huge target market!! Bellissima is doing well; please visit them at www.bellissimaimportedshoes.com.
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for a
It seemed like any other day when I walked into the barbershop. The old-fashioned, wood-paneled room looked like a scene only Norman Rockwell could create.I was greeted with the customary, “Hey, guy” from the balding, overweight barber. Thrilled that I wouldn’t have to wait for my haircut, I took a seat in the oversized barber chair. He spun me around so that I was facing away from the mirror, but I didn’t mind. My eyes were already fixed on the television perched high in the corner of the shop.“So what’ll it be, guy?” the bald barber asked. His hand lingered over the clippers, like a gunslinger over his holstered pistol.“The usual,” I said confidently. “Number one tapered up on the sides, trimmed up and
Lists exist for almost any target market, such as, attorneys, school administrators, age groups, income or geographic areas (almost anything you can imagine). It's a great way to increase a database quickly, although it is recommend that networking in person is best method for obtaining a contact list. Really, meeting and connecting in person, then adding them to a database provides more ways to market by mail, email, phone, etc. Not to mention, more referrals and business to come back around!
How to Systematize or Automate Your Database Marketing
It is highly recommended that signing up for and using an email marketing program of some sort as an effective tool for quick and consistent contact with your list.
Below is a short list of email marketing tools.
- www.constantcontact.com
- www.emailbrain.com
- www.bluehornet.com
- www.exacttarget.com
- www.ezinedirector.com
Email marketing can be free (except for the low fees associated with the previously mentioned email marketing companies). K. Sawa Marketing uses Constant Contact because it’s easy to manage, easy to create templates, upload logos and photos and include links, etc. Plus, they track every email that goes out, who opens them, who clicks through to the website, opt ins/outs, etc. Love it!
It is recommended to email to the contact list or database at least once a month; however, twice a month or more may be needed to promote your products and services online.
To find out how to avoid mistakes in Email Newsletter Campaigns, email ezinereport@ksawamarketing.com for a REPORT: The Top 5 Mistakes People Make in Their Email Marketing.
Adding Direct Mail for certain types of businesses make sense. In a tough market like Real Estate, Mortgage, Insurance or Financial Services more consistent mailings (i.e. monthly mailings) are important to stay in front of the client. What’s important with mailings is sending something of value. Make sure to send items and information that the clients want to know about. YOUR MESSAGE IS THE KEY TO SUCCESS!
Making mailings automatic can be as simple as designing a campaign of 6-12 postcards or letters all at one time, setting up the printing to be done at a mail house or printer. Every month email the mail house or printer the updated list and they take care of the rest. Plan mailings in advance, not only will it save money but it will make the message more targeted and planned out for specific times of year, holidays, special sales, etc.
Last minute campaigns create stress. Trying to put together a mailer each month in between appointments, late nights and everywhere in between will likely result in a poor quality piece with unclear messages, and worse, forgetting about branding. Missing important ways people instantly recognize or differentiate from another business could lead to missed sales and profits.
Finally, if managing all the details isn’t working – JUST DELEGATE IT! Hire a graphic designer and/or marketing company who can design marketing pieces and coordinate your mailings. Then, hire an assistant or Virtual Assistant to manage and update contact lists each month. It wi
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