Will You Add? - Business

Building Buzz for your Club with Online Reviews
Most club owners know that the best marketing tool is good buzz, or word-of-mouth, and that bad word-of-mouth can quickly sink a club. Increasingly, word-of-mouth means discussions in chat rooms, postings on Internet forums, and reviews posted on rating websites. Studies show that the Internet is now the number one source of consumer information – ahead of newspapers, TV, and even friends. In other words, when people think about trying a new club, they first do a web search to see what they can find.You may already be using the Internet to promote your club via your website, e-mail lists, and MySpace friends lists. You can control and target your own website and promotions, but you can't control what is said about you on other sites.So how can you be s

aintaining existing relationships.

Consider your current customers. Ask yourself -- or even better, ask them, how they feel about your products and services. How about your customer service? What makes doing business with your organization unique, enjoyable, and/or remarkable?

Whatever the answers, what are you doing to help your customers spread the word? Godin offers a number of technical solutions in his free e-book http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf which I highly recommend that you read, but here are a few more hands-on tools to implement at your next tradeshow:

Be Honest

Are Employees Really Your Most Precious Asset?
I have yet to walk into a company during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why ? Because the majority of the company’s that make this claim have no idea what it really means to treat their employees like their most important asset.Listen carefully, if you don’t treat your employees like your most important asset --- Then they certainly will not act nor will they perform like your most important asset. And that means you are missing the

It's time for a visualization exercise. Are you ready?

Picture this:

You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable number of your target audience. Your team is prepared. Your display looks terrific. You've got interactive demonstrations, you've sponsored a speaker, and your giveaway items convey your marketing message, appeal to your target audience, and are in plentiful supply.

Looks good, right?

There's something in this scene, something I haven't mentioned yet, that could make it all even better. Something that will not only boost your ROI, but will create that most vital of marketing tools.

What is it?

It’s a secret weapon that’s more than come of age. In fact, it’s been around since the beginning of time but only now is it realizing its full potential. This build up and suspense is all about “word of mouth marketing” and how you can use it to your advantage on the tradeshow floor.

I've recently read Seth Godin's Flipping the Funnel, and it really brought home the concept of how underutilized tradeshow attendees are as a marketing tool. Attendees are more than prospects and contacts: they're a potential sales force, just waiting to be tapped on your behalf.

According to Godin, we should:

Turn strangers into friends.

Turn friends into customers.

Turn then ... do the most important job

Turn your customers into sales people.

Why?

Why would you want to recruit a whole bunch of amateur salespeople, you might ask, when you already have a perfectly competent, fully trained professional sales team? After all, you've spent considerable resources recruiting, training, and retaining your current team. Isn't that enough?

Frankly, no. Regardless of how big your sales force is, there's no way they're going to be able to connect with every person who might be interested in your products and services. Even working flat out, as Godin suggests, they're not selling as much as you'd like.

This is where your friends and customers enter the picture. If you view them as assets, as allies in the world of sales, you've already expanded your potential marketplace. When more people are working on your behalf, you'll reach more customers. It's simple mathematics.

There's another benefit as well. When your friends and customers recommend your products and services, their words carry far more weight than anything your sales team can say. People value the opinions of colleagues, peers and relatives far more than they do the assurances of a salesperson. It's the difference between editorial speech and advertising, played out in a face-to-face setting.

So Now What?

Being convinced that recruiting tradeshow attendees to act on your behalf is one thing, convincing them to do it is another. According to Godin, we continually spend a tremendous amount of time and energy attempting to spread our marketing message to more and more people. This particularly holds true at tradeshows, where the focus is often on how to attract more people to your exhibit. As well as talk several people at once.

A slight shift in the priorities might be in order. While starting new business relationships will always be important, a new emphasis has been placed on strengthening and maintaining existing relationships.

Be Honest

Reap The Benefits Of Logistics Management
It is important to know the processes that a company is involved in and master them for a more efficient production output. Logistics management, on the other hand, is a critical component to achieve business goals. This is defined as the organized movement of materials, and sometimes, people. The term logistics was originally associated with the military. Eventually, the term has gradually spread to cover business activities and processes. In terms of transportation, for example, this is a vital cost-containment key that one should consider. If a company is working with carriers and couriers, the products should be transported in a timely, safe and efficient manner, thereby managing company costs. There are certain companies and establishments who offer logistics manage

ning of time but only now is it realizing its full potential. This build up and suspense is all about “word of mouth marketing” and how you can use it to your advantage on the tradeshow floor.

According to Godin, we should:

Turn strangers into friends.

Turn friends into customers.

Turn then ... do the most important job

Turn your customers into sales people.

Why?

So Now What?

Be Honest

Human Resource Handbook: A Guide in Recruiting
A human resource handbook serves as a manual guide of all the rules, processes and policies applicable to your employee at the workplace. If your staff needs to know leave and time policies, it should be found in the human resource handbook.If your staff needs to know information about the bottom line of the company, it should be present in the human resource handbook. If you need the medical staff's number at their fingertips, it should also be listed in the human resource handbook.Moreover, a human resource handbook should contain detailed information about the benefits that the company provides to its employees. Since most companies have different leave policies, the information must be reflected in the human resource handbook.Other issues such as

les team? After all, you've spent considerable resources recruiting, training, and retaining your current team. Isn't that enough?

So Now What?

Be Honest

What To Do With Your Masters Degree
Join the workforce. Once you've attained your masters degree you can definitely find a job. Having a master's degree will open many doors for you in the professional world. Research the careers in your field. If you have a master in business administration, you can look for businesses you would like to work with. If you have a master's in teaching, think about what school districts you would like to teach in.After you've done some research, it's time to check the job boards. Get a newspaper every day and see what new jobs are posted. You may find a few good ads you'd like to answer.One of the best ways to job search is looking online. There are many features you can utilize to make your job search easier and less time-consuming. One way is by using keyword

y. People value the opinions of colleagues, peers and relatives far more than they do the assurances of a salesperson. It's the difference between editorial speech and advertising, played out in a face-to-face setting.

So Now What?

Be Honest

Are Movado Watches Worth The Price?
There is no question whether or not movado watches have won over society with its brilliant artistic features and display for time. However, the movado price is perhaps a little too much for a watch. By raising their prices to what they are, it ultimately narrows its target market down significantly. So the question is, are movado watches worth the price?The answer to this question depends solely on what you are looking for in a watch. If you want a classy business-like watch, then it is certainly worth the price. Everything from the strap to the dial to even the hands is crafty and provides style. However, with all this said there are a number of downsides to purchasing movado watches at the movado price.The first downside to movado watches does not

aintaining existing relationships.

Be Honest

Tell your best customers how much you appreciate them and how much you would value having more customers like them. It's no secret that you're in business to make money. No one thinks you're at the show as a philanthropic endeavor. Appealing to your customers to spread the word carries with it an implied compliment: You're reinforcing the fact that you think they're important, by extension, that other people think they're important, and that their opinion of you matters.

Encourage Referrals

Do you know how often your customer thinks about your company? It's probably less than 1% of their daily life -- after all, they have their own companies to worry about, and their own customer base, not to mention their own personal lives and world events. Sometimes people need a little prompting to spread the word -- otherwise, it might never, ever occur to them.

Offer Incentives

If you want your customers to do something for you, you need to do something for them. Godin's idea is that by offering superior products and services, in a remarkable fashion, you'll transform customers into fans.

Having strong advocates and supporters never hurts. Offering incentives for spreading the word can be a simple thing – an attractive discount on their next order, for example -- or something more elaborate. Remember, as tradeshow attendees skew younger, they may be motivated by more than financial savings or benefits to their company. Consider offering something more personal: a gift that would appeal to your target audience.

In Conclusion

Transforming customers into fans may not have been the top priority on your exhibiting list -- but it should be. Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effective ways to get your marketing message out there.

Remember: people like to share stories about what they find good, interesting, or unique. By offering that at your next tradeshow, you're giving yourself a vital leg up on the competition -- those who are concentrating on the next new thing miss out on the value of what they might already have.

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Will You Add? - The Secret Weapon Every Savvy Exhibitor Should Use

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