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Will You Add? - Digital Signage Offers Hoteliers A Way To Serve Guests Better
Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.And then it hits him: No one knows about his shiny new store!I’ve seen new and even established businesses make this same mistake over and over again. Advertising is
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be use
Almost everyone who has graduated from high school knows that Benjamin Franklin was a famous American.Most of us have read that Franklin used a lighting rod to prove a theory he had about electricity. Others remember that he was the one who invented the bifocals which many of us wear today. (I just ordered a new pair of trifocals; thanks to Ben, I see better.)But few of us also know these facts and observations about Benjamin Franklin:Franklin was America’s best scientist, inventor, writer,
That’s not too surprising. A recent forecast from market researcher iSuppli Corp. indicated the indoor-venue market for digital signs, which includes hotels, will reach 683,000 units this year and increase at a 26 percent compounded annual growth rate to 1.7 million units in 2010.
According iSuppli, a good deal of the growth will come as hoteliers continue to transition from guest room TVs to flat panel displays, like plasma and LCD screens, and target guests with customized information and entertainment. With the ability to deliver the same information displayed in lobbies to in-room displays, hoteliers can offer guests quick access to what’s happening in their facilities from the comfort and privacy of guest rooms.
“How guests perceive their rooms can be more powerful than any other factors in terms of the way they view a hotel’s overall value,” said Sanju Khatri, principal analyst for projection and large-screen displays at iSuppli. “Delivering a variety of in-room entertainment options may promote greater guest satisfaction, leading to repeat business.”
While technology can’t replace the human dimension of effective customer service, it has a place in equation, reported The Wall Street Journal. A recent article discussed the use of interactive directories by the Westfield Group designed to replace the traditional static mall map.
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be used
There are a number of critical issues to master in the art of creativity and innovation management:• What are the critical differences between creativity and innovation? Are different competencies required?• Do "creative people" have common characteristics and, if so, what are they? Are they stable across situations?• Can creativity be learned and developed or is it a special gift? Why is it that some people just are more creative?• Why is motivation more important than nature or nurture? H
According iSuppli, a good deal of the growth will come as hoteliers continue to transition from guest room TVs to flat panel displays, like plasma and LCD screens, and target guests with customized information and entertainment. With the ability to deliver the same information displayed in lobbies to in-room displays, hoteliers can offer guests quick access to what’s happening in their facilities from the comfort and privacy of guest rooms.
“How guests perceive their rooms can be more powerful than any other factors in terms of the way they view a hotel’s overall value,” said Sanju Khatri, principal analyst for projection and large-screen displays at iSuppli. “Delivering a variety of in-room entertainment options may promote greater guest satisfaction, leading to repeat business.”
While technology can’t replace the human dimension of effective customer service, it has a place in equation, reported The Wall Street Journal. A recent article discussed the use of interactive directories by the Westfield Group designed to replace the traditional static mall map.
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be use
Consultants are often involved in a change in job assignments. Some jobs take more time then others. Some consultant have different assignments at the same time, but a new assignment always brings a introduction period with it.Not only consultants, but everyone involved in a job switch will be faced with such a transition. How should you handle such a period?As any change, reserve time for it. Reserve time for “nothing special.” These days where you are changing to another (work) environment can n
“How guests perceive their rooms can be more powerful than any other factors in terms of the way they view a hotel’s overall value,” said Sanju Khatri, principal analyst for projection and large-screen displays at iSuppli. “Delivering a variety of in-room entertainment options may promote greater guest satisfaction, leading to repeat business.”
While technology can’t replace the human dimension of effective customer service, it has a place in equation, reported The Wall Street Journal. A recent article discussed the use of interactive directories by the Westfield Group designed to replace the traditional static mall map.
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be use
In a bid to protect its own shoe-making and leather industries, the European Union proposed anti-dumping policies and duties against Asian shoes. The EU stated its intent last Tuesday as Asian exporters like India, Vietnam, and China flood European markets with cheaper but quality shoes. The EU felt that the low cost of Asian shoe exports threaten fair trade in the markets of Europe. If the EU succeeds in its bid, Asian exporters are likely to face an increase on tariff and exportation fees.It was reported that
While technology can’t replace the human dimension of effective customer service, it has a place in equation, reported The Wall Street Journal. A recent article discussed the use of interactive directories by the Westfield Group designed to replace the traditional static mall map.
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be use
Mail services and industrial shippers rely on shrink wrap systems to help organize, protect, and easily ship their goods. Shrink wraps are similar to the plastics used to keep food fresh in kitchens. The shrink wrap films are sturdier, however, and are typically made from PVC or Polyolefin. Therefore, they cannot be used to wrap food. PVC films are more durable and are less likely to be torn or punctured. Polyolefin films have high clarity. Both types of films are wrapped around the product and then heated. The hea
While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield San Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be used to make reservations for shoppers at local restaurants.
That same sort of interactivity and convenience –both in-room and in public areas like lobbies- can help to create customer loyalty among guests, attracting repeat business from road weary travelers who know that guest services, reservations and other helpful information is a remote click or screen touch away.
According to a recent article in The New York Times, the hotel market in the United States currently is experiencing a boom. Quoting figures from Smith Travel Research, the newspaper reported that the occupancy rate for the first nine months of 2006 was 65.2 percent.
Boosting occupancy rates further may in large part depend on how well guests are treated. A recent article in The International Herald Tribune, pointed out that personalized services –everything from nursing ill business travelers’ back to health to delivering guest-requested once-over fashion inspections- offer the industry a way to connect on a personal level with its guests and induce them to return on their next trip.
The appeal of such services to guests is self-evident. What might not be so apparent is how hotel managers looking to minimize costs can deliver them without increasing staff. Based on the success of the Westfield Group with its interactive mall directories, digital signage might be the key.
When properly designed in-room and out-of-room digital signage can transparently collect data from ho
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