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Will You Add? - How to Defend Your Marketing Budget
The pre-planning stages of a successful car wash fundraiser need to be considered serious if you are to raise the amount of money your organization needs to maintain its budget. Raising money in any fundraiser is difficult and the pre-planning stages will also help you know what
Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent in
Most of the time project management is the concept that is majorly used to efficiently use and manage the resources the way they are supposed to be handled. Projects are generally the starting point of a future product or service which builds up with time as the project projecti
Wrong! Although it may seem right (politically) to accept this decision, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it cuts off one of the hands that feed it.
Even worse, marketing and communications are often cut more than other areas. Our work is sometimes perceived as being expendable, rather than recognized as a critical means of generating revenue, raising awareness, etc.
That's what you have to point out as diplomatically as possible. Rather than taking a defensive position when faced with budget cuts, proactively respond to your leadership's challenges with either or both of these proposals:
Leave our budget untouched, and we will increase X by X in the next fiscal year. Even better, if you will increase our budget by X percent, we'll increase X by an additional X percent.
Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent inc
Chekan (pronounced Chek-Ahn) is a simple, wonderfully resourceful and positive lady who is one of the few friends who inspire me. This is simple account of how this stay-at-home Mom became an Entrepreneur who couldn't stop making money even if she tried!Like many women, C
Even worse, marketing and communications are often cut more than other areas. Our work is sometimes perceived as being expendable, rather than recognized as a critical means of generating revenue, raising awareness, etc.
That's what you have to point out as diplomatically as possible. Rather than taking a defensive position when faced with budget cuts, proactively respond to your leadership's challenges with either or both of these proposals:
Leave our budget untouched, and we will increase X by X in the next fiscal year. Even better, if you will increase our budget by X percent, we'll increase X by an additional X percent.
Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent in
As populations in the developed world are growing older and many countries are experiencing a crisis in the pension system, we are facing the prospect of having to work past the usual retirement age. Yet, at the same time, older people are not always welcomed back into the work
That's what you have to point out as diplomatically as possible. Rather than taking a defensive position when faced with budget cuts, proactively respond to your leadership's challenges with either or both of these proposals:
Leave our budget untouched, and we will increase X by X in the next fiscal year. Even better, if you will increase our budget by X percent, we'll increase X by an additional X percent.
Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent in
Many years ago when I first graduated college, I looked for a good used car to purchase. Like most graduates, I had student loans to pay, I had to find a good job and I couldnt afford to purchase a new automobile. I went to a used car dealership and saw a Datsun 240Z. The de
Leave our budget untouched, and we will increase X by X in the next fiscal year. Even better, if you will increase our budget by X percent, we'll increase X by an additional X percent.
Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent in
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Let the marketing and communications team work with the current budget for the next two years, and we'll deliver an X percent increase in revenues (donor and/or earned income) in that time.
Of course, these strategies require your marketing and communications team to report on concrete results, proving the value your efforts bring to the organization. Examples include:
Direct Marketing (email and mail)
Response rate.
Dollars earned per dollar spent (return on investment, or ROI).
Media relations:
Development of media relationships.
Coverage by media type (newspaper, magazine, Web, broadcast).
Public Speaking:
Number of speaking engagements and presentations (and audience count).
Whatever you do, don't just give in to a proposed budget cut for your department. Consider the options with as much creativity as you bring to your marketing work. Then shape your strategy and come back with a creative solution that will let you and your colleagues continue to build the bottom line.
Good luck!
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