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  • Will You Add? - How to Use Referral Marketing to Your Advantage

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    usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me t

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    It’s been said that 80% of a young company’s business comes from referrals. Yet referral marketing is one of the most underutilized marketing tools.

    I know most of you are going to say you use networking, and I’m sure you do. Most business owners do. To an extent. But do you have a plan of action for your referral marketing?

    By all means, ask friends, family, co-workers and ex-co-workers to refer people they know to your business. Become a member of your local Chamber of Commerce. Join business groups.

    But there’s one referral area that’s usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me th

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    tools.

    I know most of you are going to say you use networking, and I’m sure you do. Most business owners do. To an extent. But do you have a plan of action for your referral marketing?

    By all means, ask friends, family, co-workers and ex-co-workers to refer people they know to your business. Become a member of your local Chamber of Commerce. Join business groups.

    But there’s one referral area that’s usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me t

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    ave a plan of action for your referral marketing?

    By all means, ask friends, family, co-workers and ex-co-workers to refer people they know to your business. Become a member of your local Chamber of Commerce. Join business groups.

    But there’s one referral area that’s usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me t

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    hey know to your business. Become a member of your local Chamber of Commerce. Join business groups.

    But there’s one referral area that’s usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me t

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    usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?

    Now, it makes sense to me that before you ask for a referral from your client you need to build a relationship with her. And you need to know she’s happy with your work.

    That last statement is so important, I’m going to repeat it—you need to KNOW she’s happy with your work.

    Because if she’s not, trust me, she’s going to tell everyone she knows. It’s a little quirk about human nature. Most of us talk more about service we’re not happy about than service we’re happy with.

    So, here’s a few tips to help build a relationship with your client and get her to refer her friend

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