Will You Add? - Business

Fractional Fairytales - Private Air Charter
Once upon a time, long, long ago -- in the early 1990s -- the concept of fractional ownership in private aircraft was born, and there was much rejoicing throughout the land. People who never believed they'd be able to afford, or justify, owning a private jet suddenly had the opportunity to purchase partial ownership in one."At last," the people thought

hase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "suppos

Marketing for Builders Using DVD
“I was starting to talk faster and faster to this young couple. Unfortunately, I had determined that they were just “tire kicking” and weren’t really ready for a home,” said my client.My home builder continued with his tale;"Without being rude, I was trying to send them on their way because another couple had been wandering through the model for about

I know you are a polite person...and probably say thank you to most of your clients.

But that is not what I am talking about here...

I am talking about saying thank you to the people who refer you new customers!

I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

So why is it that I see way too many business owners take referrals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "suppose

Bye-Bye Boring Meetings! Make Yours Remarkable!
It’s the middle of the night. You’ve woken up with a brilliant idea on how to improve the way your business product is delivered to your customers. You scribble it down and can’t wait to share it with your co-workers during your morning meeting.The appointed hour arrives and you get your idea onto the agenda. Unfortunately the meeting proceeds without

? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

So why is it that I see way too many business owners take referrals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "suppos

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Senior executives are increasingly concerned that their managers and supervisors have the skills needed to build cooperation and collaboration across departmental and authority boundaries. This is critically important in becoming Lean throughout the Enterprise.The competitive pressures in a global economy are so intense, and opportunities so fleeting,

ow me to paint you two scenarios, simplified for this post:

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "suppos

The Curse of Work
The next time you say that your job is killing you, you may just be on to something.The UK currently has the longest average working week in Europe and there is mounting evidence that overwork is taking its toll on the British workforce. For example:• Approximately 106 million working days are lost through back pain, costing the UK economy ?5.2

..the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "suppos

Methods of Generating New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.The following are some of the key methods to help generate end t

hase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am going to challenge you:

Implement a policy TODAY in your business that requires a thank you be sent to every person that refers another to your business. Whether the "sale" is made or not. Your bottom line will thank you...and your ma

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Ask many small business owners what goes into providing great customer service and you have answers such as, being polite, serving promptly, keeping your promises etc. But in this hi-tech age, we tend to forget that the humble letter has just as an important role in ensuring good customer service. In this article I am going to share some tips on how to write a great letter.

Some companies are using firms to do contract-to-hire. Is this a good idea or an idea that needs to go away? And how is the generation of new graduates a demanding generation that sees itself as consumers, even when it comes to job hunting?

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Will You Add? - Does Saying Thank You Help Market Your Business?

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