Will You Add?
#1 in Business Subscribe Email Print

You are here: Home > Business > Marketing > How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits

Tags

  • seriousness
  • thoughtful
  • httpwwwoxfamamericaorg
  • services linking
  • american jewish
  • personal reflection

  • Links

  • How You Can Practice Beauty and Health Tips Naturally
  • Get Your Football Tickets Somehow, Someway
  • The Source, Of Course
  • Will You Add? - How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits

    Services Commonly Included with Most Dallas Janitorial Services
    Services Commonly Included with Most Dallas Janitorial ServicesAre you a business owner? What about a homeowner? If so, there will come a time when you will likely need assistance. That assistance may essentially be cleaning. When it comes to home cleaning or even office cleaning, many individuals automatically think of a maid service, but a maid service or a cleaning service is not all that you should be looking for. In fact, you should also be looking for a janitorial service.When it comes to understanding a janitorial service, there are many individuals who are a little bit confused. When most think of janitorial services, a school or a large building complex comes to mind. However, as
    ?ArticleID=142336

    • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
    For other nonprofits continuing with their fundraising and communications pitches:

    • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

    • Remember that your audiences
      Fostering Change In European Union
      The year 2004 was an exceptional one for the European Union (EU) with the historic enlargement to include ten new member states and the signature in Rome of the Treaty establishing for the first time an EU Constitution. That momentum continued into the first half of 2005, marked by the beginning of the ratification process for the European Constitution.The results of the various ratification processes of the proposed EU Constitution, either through parliament or via a referendum, have varied from one country to another. The European Union has to go through a European context that has proven to be both eventful and tense over the last few months. In line with the post French and Dutch referenda studi
      What is the place of communications in the wake of disaster? For a nonprofit, the answer lies in the way (if any) that organization is involved in the relief effort. Reading news of, campaigns for and other reactions to the tsunami tragedy has shaped my list of guidelines for appropriate nonprofit communications:

      For organizations providing services in the tsunami relief effort: Communicate broadly and clearly about how donations are managed, where they are going and what your organization's relief effort is achieving.

      Examples:

      Catholic Relief Services responded immediately with life-saving food, medicine, clean water, emergency shelter, basic hygiene and household supplies. This was the first phase of CRS' phased response -- rapid-response relief to save lives, rehabilitation of damaged areas, and development efforts to rebuild communities and livelihoods.http://www.catholicrelief.org/our_work/where_we_work/overseas/asia/tsunami/index.cfm/

      Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:

      • A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.

      • A Personal Reflection – An Oxfam employee who is Sri Lankan reflects on how the disaster is affecting her family.

      • The First Hours– Oxfam staff in Sri Lanka describes the disaster. http://www.oxfamamerica.org/ Make it clear why your organization is well- equipped to help. Be as specific as possible.

      Example:

      Save The Children, with a field office in the Aceh province of Indonesia, was positioned to provide aid in the region before others could arrive. The agency has since expanded its focus to include children in Sri Lanka.

      • Be thoughtful in your use of graphic photos of the disaster.

      The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.

      Some journalists argue that graphic photos (such as dead children) are too much. Others assert that the seriousness of the disaster necessitate the use of photos to convey the gravity of the situation, especially to the jaded U.S. audience.

      For organizations collecting donations for aid efforts:

      • Be proactive and specific in conveying the process for distributing donations and where (and when) the money will be spent.
      Example: My local Jewish Community Center (JCC) distributed a flyer soliciting donations for tsunami relief. Working in conjunction with the United Jewish Communities, the JCC explains that "UJC's unique partnership with local and overseas agencies enables us to help build and rebuild communities and ensures that we can provide a wide range of support to people at home and around the world."

      I'd like to know more specifics of how donations will be used for disaster relief and wish that they had included a web address where I could find out more.

      When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution Committee) which is providing non-sectarian aid in the regions by struck the tsunami. The UJC site also details JDC's allocation of contributions to date. http://www.ujc.org/content_display.html?ArticleID=142336

      • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
      For other nonprofits continuing with their fundraising and communications pitches:

      • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

      • Remember that your audiences h
        Leading Change - Empowering People for a Change
        During times of change in an organization people tend to freeze and not want to take responsibility. As a change leader you need people who are empowered, yet many a leader just sits back and blames the people and become a dictator extraordinaire. As a Marine sniper in Vietnam I saw leaders empower us young kids who knew nothing. One leader, Colonel Masterpool, had people that would follow him to hell and back just because of who he was and how he treated and communicated with us.When I worked for Frito Lay back in the late seventies and into and through the eighties, they came along and decided they’d ‘empower’ our mechanics that worked in the shops of our extensive private truck fleet. They wanted
        mi/index.cfm/" target="_blank">http://www.catholicrelief.org/our_work/where_we_work/overseas/asia/tsunami/index.cfm/

        Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:

        • A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.

        • A Personal Reflection – An Oxfam employee who is Sri Lankan reflects on how the disaster is affecting her family.

        • The First Hours– Oxfam staff in Sri Lanka describes the disaster. http://www.oxfamamerica.org/ Make it clear why your organization is well- equipped to help. Be as specific as possible.

        Example:

        Save The Children, with a field office in the Aceh province of Indonesia, was positioned to provide aid in the region before others could arrive. The agency has since expanded its focus to include children in Sri Lanka.

        • Be thoughtful in your use of graphic photos of the disaster.

        The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.

        Some journalists argue that graphic photos (such as dead children) are too much. Others assert that the seriousness of the disaster necessitate the use of photos to convey the gravity of the situation, especially to the jaded U.S. audience.

        For organizations collecting donations for aid efforts:

        • Be proactive and specific in conveying the process for distributing donations and where (and when) the money will be spent.
        Example: My local Jewish Community Center (JCC) distributed a flyer soliciting donations for tsunami relief. Working in conjunction with the United Jewish Communities, the JCC explains that "UJC's unique partnership with local and overseas agencies enables us to help build and rebuild communities and ensures that we can provide a wide range of support to people at home and around the world."

        I'd like to know more specifics of how donations will be used for disaster relief and wish that they had included a web address where I could find out more.

        When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution Committee) which is providing non-sectarian aid in the regions by struck the tsunami. The UJC site also details JDC's allocation of contributions to date. http://www.ujc.org/content_display.html?ArticleID=142336

        • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
        For other nonprofits continuing with their fundraising and communications pitches:

        • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

        • Remember that your audiences
          How to Make Your Own Business Cards
          Anyone who is involved in any type of business should have business cards. It doesn’t matter if you sell things at craft shows or you are the CEO of a large company, you will need business cards. Custom business cards can be expensive and you often need to buy them in bulk. However, it is quite easy to make your own business cards. It can be an inexpensive way to produce professional business cards that you can be proud of.There are three main ways to make your own business cards. The first is to use a word processing program. They are included on most desktop and laptop computers. Some of the programs have business card templates built in, or you can create the cards in a word processing screen. Yo
          p>Save The Children, with a field office in the Aceh province of Indonesia, was positioned to provide aid in the region before others could arrive. The agency has since expanded its focus to include children in Sri Lanka.

          • Be thoughtful in your use of graphic photos of the disaster.

          The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.

          Some journalists argue that graphic photos (such as dead children) are too much. Others assert that the seriousness of the disaster necessitate the use of photos to convey the gravity of the situation, especially to the jaded U.S. audience.

          For organizations collecting donations for aid efforts:

          • Be proactive and specific in conveying the process for distributing donations and where (and when) the money will be spent.
          Example: My local Jewish Community Center (JCC) distributed a flyer soliciting donations for tsunami relief. Working in conjunction with the United Jewish Communities, the JCC explains that "UJC's unique partnership with local and overseas agencies enables us to help build and rebuild communities and ensures that we can provide a wide range of support to people at home and around the world."

          I'd like to know more specifics of how donations will be used for disaster relief and wish that they had included a web address where I could find out more.

          When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution Committee) which is providing non-sectarian aid in the regions by struck the tsunami. The UJC site also details JDC's allocation of contributions to date. http://www.ujc.org/content_display.html?ArticleID=142336

          • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
          For other nonprofits continuing with their fundraising and communications pitches:

          • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

          • Remember that your audiences
            What To Do If Somebody Doesn't Want To Look At Your Business Opportunity
            I was at a networking site talking to MLMer's about their problems and concerns. One concern keeps on popping up and that is why people are so stupid to not want to make more money.What most MLMer's don't realize is that the uninterested prospect isn't really stupid, and it's not really the prospect's fault. But it is the fault of the MLMer not to move on and find the more qualified prospects. Here's how the conversation went.MLMer: I just ask a person to listen to a phone presentation to give them info to what I really do. Then they complain that they're broke or either have a health problem. Now, if I told you I had something that could help you in both ways with no risk involved would y
            mple: My local Jewish Community Center (JCC) distributed a flyer soliciting donations for tsunami relief. Working in conjunction with the United Jewish Communities, the JCC explains that "UJC's unique partnership with local and overseas agencies enables us to help build and rebuild communities and ensures that we can provide a wide range of support to people at home and around the world."

            I'd like to know more specifics of how donations will be used for disaster relief and wish that they had included a web address where I could find out more.

            When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution Committee) which is providing non-sectarian aid in the regions by struck the tsunami. The UJC site also details JDC's allocation of contributions to date. http://www.ujc.org/content_display.html?ArticleID=142336

            • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
            For other nonprofits continuing with their fundraising and communications pitches:

            • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

            • Remember that your audiences
              Need A Job In 27 Days Or Less - Here Are Five Rules For Writing An Effective Resume
              While a resume can't get you a job, if it isn't written correctly, it can certainly stop you for getting an interview. Regardless of what resume format you use, there are some widely accepted guidelines for writing effective resumes that can get you a job in 27 days or less.1. Spelling does count. In addition to using spell check, ask someone else to proofread your resume. Remember that spell check does not alert you if a word used in the wrong context is spelled correctly. I will never forget reading the resume of someone while claimed he had a Master of Pubic (rather than Public) Administration. I wonder where he went to school. Playboy University?2. The truth shall set you f
              ?ArticleID=142336

              • Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC.
              For other nonprofits continuing with their fundraising and communications pitches:

              • Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or service recipients and the fact that their needs persist in the face of this terrible tragedy.

              • Remember that your audiences have been immersed, whether they have wanted to be or not, in tsunami coverage. No story of yours can be more
              • Relate your work to relief work when relevant -- but don't overstate. Make sure you don't overstate a connection between your organization, services or programs and the tsunami disaster.At the same time, acknowledge the tsunami. Pretending that it didn't happen is the worst mistake your organization can make.
              • Continue with your regular campaigns and press releases. Yep, many journalists are busy with tsunami coverage, even as it relates to nonprofits. But there's only so much coverage related to this topic. If you have a timely pitch, make it.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.atriclecheck.com/article/27226/atriclecheck-How-to-Communicate-PostDisaster--Appropriate-Strategies-for-Nonprofits.html">How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits</a>

    BB link (for phorums):
    [url=http://www.atriclecheck.com/article/27226/atriclecheck-How-to-Communicate-PostDisaster--Appropriate-Strategies-for-Nonprofits.html]How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits[/url]

    Related Articles:

    Six Sigma In Data Warehousing

    Advertising at Motorway Services

    Multimedia Job Descriptions

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com