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Will You Add? - 4 Steps to More Effective Client Testimonials
When we look for a job, we wanted to be working in the field we specialize or plainly have an interest with so we can utilize our knowledge and talent. Some of us successfully got what they want while others looked for different fieldwork due to different circumstances.In these days, it is hard to look for a job. Employers look for an edge that
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the t
This article will show you how to get good search engine ranking, once you know how to do the basics it will drive traffic to you online business and it will make it successful. The cost of online marketing that includes software, hardware, and website design may be higher when compared to other means. When starting an online business people don’t real
1. Include a Client Photo
Post a photo of your client above or beside his or her testimonial. People are naturally suspicious of anyone trying to sell them something, but a photo helps to show that real people just like themselves has bought from you and were satisfied with what you have to offer.
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the t
1. Before your search even begins, you must have a project that you wish to fund. What is it that you want to accomplish? Any project you support must align with the needs of your beneficiaries. Grant providers want to clearly see the necessity of your program.2. Start by searching for grants online and library resources.3. Start the proc
Post a photo of your client above or beside his or her testimonial. People are naturally suspicious of anyone trying to sell them something, but a photo helps to show that real people just like themselves has bought from you and were satisfied with what you have to offer.
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the t
This organizing dilemma is one of the most common management dilemmas. It is not constraint to large organizations that focus -- to name one -- on implementing a shared service center, but also small companies are dealing with this problem. Even when you are a programmer you deal with this one.Large organizations constantly struggle with this on
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the t
Many professionals believe that their resumes are ignored because they are “missing” critical skills that an employer is seeking, and therefore they should pack every detail into the document. This kind of thinking leads job seekers to use a "general resume" because they don't want to limit themselves to only one job type.While wanting an emp
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the t
If you really want to work from home and sell products on eBay it’s going to take hard work. Don’t think you’re going to be able to work a couple hours a week and make a living, if you are doing this because you don’t like to work you can forget about it, it won’t happen. If you are willing to work hard however, you can forget about making a living o
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the testimonial and turn it into a mini subhead. These are great if you have a lot of testimonials, because they catch a reader's eye and help keep all those kind words about you from running together.
4. Be Specific
Specificity sells. Don't use a general testimonial that reads "John is a great guy and a wonderful copywriter. His work is phenomenal." That doesn't really tell your prospective buyer anything. Here's how that testimonial should read: "John's sales letter beat the pants off my old control, increasing response by 300%!"
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's heads.
And there you have it, 4 great ways to beef up your client testimonials. Using one or all of these methods can significantly improve response to your products and services, and having clients beating down your door!
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