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Will You Add? - Presentation Folders: Five Secrets to Creating Great Looking Folders that Get Opened
How do you make a decision to purchase a service or product?Think back to the last time you made a decision to make a significant investment, be that something for your home or business life and the chances are that you not only tried out the product or service before you bought it, but you also asked the opinion of others.Let’s take for example purchasing a camera. Perhaps you asked a friend about their experience of a certain model of camera. You might have also researched the camera on the I
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder
If you don’t know what you’re raising funds for or how much you want to raise how will you ever know if your campaign was a success? Just knowing what organization you’re trying to help isn’t enough either. Knowing you’re fundraising for the drama club or soccer team is better than nothing I suppose, but far better to know you’re fundraising to build the set for this year’s play or to send the kids to a weekend tournament. We have a model in NLP for goal setting, and I think you’ll find using it effective
Can you do better? Yes. You simply need to know a few secrets; some easy-to-use tricks of the trade.
For starters, think of your presentation folders much like a direct mail piece or marketing e-mail. The mission with those marketing tools is simple: get the recipient to open up your message. Presentation folders take this a step further by being not only a carrier of information but a place to keep that information long-term.
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder
If you are keeping a track on internet and online advertising then you must have heard the buzz surrounding Search Engine Optimisation. Search Engine Optimisation is one of the growing and expanding sectors and this expansion has led to the emergence of various Search Engine Optimisation Firms. Nowadays people are looking to hire the best Search Engine Optimisation Firm so that they can boost their business and can increase return on investment.But unfortunately there are various Search Engine Optimis
Can you do better? Yes. You simply need to know a few secrets; some easy-to-use tricks of the trade.
For starters, think of your presentation folders much like a direct mail piece or marketing e-mail. The mission with those marketing tools is simple: get the recipient to open up your message. Presentation folders take this a step further by being not only a carrier of information but a place to keep that information long-term.
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder
These are the most industrialized countries, however, it will still take some years to form out of them a 'real' community with an easy exchange of people and goods.The total number of inhabitants reaches today about 500 million inhabitants - an economical factor which can not/should not be disregarded.Of course the 'old' members, like Belgium, Denmark, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Austria, Poland, Portugal, Sweden, Spain, UK and Germany are the driving fo
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder
Fred Antonini has an office right next to ours. He was driving his sports car one beautiful spring day a few years ago. He had the top down, the windows down, and the radio up. He had his new cell phone on the dash of his car so he could reach it if he needed it. Can you see this coming? He made a turn, but the phone kept going – right out the window. Something about Newton’s law or inertia – I don’t know. Fred was not happy. At this point I think he reverted to Italian, complete with hand gestures and high
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder
The difficulty that most people experience when it comes to Starting a home based business stems from one fact: they don't have money to invest or they don't want to invest any money at all. The internet has become a "money tree" for anyone who really wants to make a living online. There are some home based business models, anyone can start without any budget.In this article, you'll discover 3 home based business models you can start within a minute without any budget and make a sur
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality print
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