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Will You Add? - 5 Secrets to Compelling Headlines: The Fish of 10,000 Casts
Seduced by the publicity surrounding the impact of Lean on organizations, it’s no surprise that people new to Lean, upon hearing or reading such information, are anxious to implement a continuous improvement initiative in their organizations.What has received little publicity, however, and often frustrates Lean implementation, are the employees on whom Lean is often inflicted, albeit unwittingly. The culture o
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But yo
In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.This next instalment will deal with 2 further issues that anyone looking to open their own nursery, Pre School, kindergarten or day care centre needs to know. They are Business Plans and your Competitors.1. Nursery Business
Over the course of my lifetime, I am pretty sure I’ve reeled in just about every type of freshwater fish available in our northern lakes – except one. The Musky.
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you
You can choose Your careerAre you one of the many people who don't feel pleasant with your current job or career? Have you worked in one career for many years, and found yourself burned out? Or do you feel that your life is not what it could be, because you can't take out your full potential in the job or career you are in? Changing careers and jobs is indeed an issue that concerns many of us. What'
Over the course of my lifetime, I am pretty sure I’ve reeled in just about every type of freshwater fish available in our northern lakes – except one. The Musky.
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But yo
I recently stayed at a major hotel in Perth, Australia. On the telephone in my room was a small card indicating the phone and fax numbers of the hotel.The phone number was listed as (09)225-1234.Clients around the world intended to call me during my stay, so I gave them the hotel number.Not a single person was able to reach me by phone. One sent e-mail complaining I had given him a wrong number.<
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But yo
Its an oldie but a goodie, the Vision Board exercise. Sometimes called a Vision Collage, Treasure Map, Vision Map, etc. A wonderful, graphic way to define and align with what you really want.In the underground hit movie The Secret (introductory movie on Law of Attraction principles), there is a scene where a man unpacks and shows his Vision Board to his young son, only to realize that they are now living in
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But yo
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..At any given moment you, your clients, and employees are dealing with one or the other of these challenges in life. No one has escaped from this life untouched by problems, both big and small. No matter how people may appear on the outside, they battle with some problem that is unmanag
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.
Muskies don’t just bite at anything you throw at them – they take work. While you can go out and catch walleye with little effort, the musky is the fish of 10,000 casts. If you haven’t put in your time on the water, you won’t catch one. Muskies take sweat equity.
Advertising headlines are a lot like the elusive musky. While writing body copy comes fairly easily, the most important element of your ad or direct mail piece – the headline – takes hard work. You’ve got to put your time in “on the water” to nail one – and even the experts consistently write over 100 unique headlines for each promotion before they settle on the most compelling choice.
Fortunately – just like fishing pros use all sorts of “special tricks” to improve their musky-catching odds – copywriters use secrets of their own to consistently craft powerful, arresting headlines.
That said, here are 5 secrets you can use immediately
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