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  • Will You Add? - Your Web Site Can Increase Your Market Share

    Recruiting Is Not a Dirty Word In Network Marketing
    The key to successful network marketing is recruiting new leaders.Sooner or later you will need to go beyond your family and friends to find prospects, and at this point you will either accept the requirement to call upon strangers, or quit the business. A few network marketers have been fortunate enough to create a self-building organization on the strength of acquaintances alone, but for the rest of us, drastic action becomes necessary about two days after we hop on the network marketing wagon.This drast
    that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your webs

    On The Road Again...Techniques For Increasing Productivity When You're Traveling
    In spite of all the talk about the romance of travel, if you’re frequently on the road for business, you know the story is often quite different! If you’re wandering around Europe with a significant other, missing a connection may only mean one less wonderful sightseeing opportunity in the city before you leave. If it happens on business travel, it often means chaos and lost opportunities. Through careful preparation, the loss can be minimized – and if you’re really clever, new opportunities created!Here are so
    Optimize Your Web Site To Grow Market Share

    So much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make your website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.

    Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your websi

    Seven Secrets of Writing That Sells
    Do your marketing materials make people stop, read and take action?Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you’re writing brochures, Web text or anything in between, you need clear, concise, benefits-oriented copy that really sells.Sounds easy, but you’re not sure where to start? Just follow these seven simple guidelines to begin writing words that sell.1)
    needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your webs

    When is it Time to Examine Your Organizational Culture
    Culture is the lifeblood of an organization. It's the sum total of the history, people, and procedures that define the organization and its work. PJ Bouchard and Lizz Pellet, in their book, "Getting Your Shift Together - Making Sense of Organizational Culture and Change", show how incongruent cultures breed low morale and low productivity, which can result in a devastating impact on the bottom line. Operating under the belief that a congruent culture is a healthy culture and that a healthy culture breeds succes
    ajor search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your webs

    Legal Structures
    One of the most important decisions entrepreneurs make is how to legally set up their businesses. The choice can be a wise move or a costly mistake with regard to taxes paid, protection from liability, and the amount of resultant flexibility in running the operation.The initial choice of a business form, even if it achieves optimum results in the start-up phase, may require adjustment or alteration as the business matures. It is important to periodically re-examine the appropriateness of t
    importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your webs

    What Every Customer Truly Wants - And How You Can Provide It!
    It finally hit me this week what every single client, customer, person and patron truly wants -- and it's not what we're giving them. What we're giving people is details, lots of details. They come in the form of product specifications, a list of attributes, qualities, claims, guarantees, and service promises. These are all great but they don't scratch the itch... they don't satisfy the real craving that each person longs for in their day to day experience.That constant craving is for meaning.Thi
    that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your website to become a REAL force in your business and marketing mix, then give it the respect that it deserves and don’t just simply hand it off to the local website developer or an in-house tech guru.

    Our Web Optimization Process

    Let me take you through just a few of the steps that Stealing Share goes through before a single page of a website finds its way to a www.com address.

    First, we evaluate, grade and make adjustments to your brand. We need to make sure it reflects the current precepts and needs of the target audience that you wish to influence and position against. This includes our behavioral modeling and a research project from Resultant™ to completely understand your target audience and identify the language and phrases that your target market uses when touching your category of service and/or product.

    Then we begin to write the content — using the key phrases and language used by your target market. We incorporate them into the actual text of your site. This is important is important because as the search engine spiders index your website, they look for a repetition of keywords and simple keyword phrases in order to rank your site according to relevance.

    Brand Guides The Web Optimization Process

    Building a website in this way requires an outside-in approach — something virtually impossible to do in-house

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