I’ve often said that the 3 best ways to attract clients quickly and consistently are:

1. consistent networking,
2. a stay-in-touch vehicle such as an ezine, and
3. a Client Attractive signature talk.

What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.

In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.

Here’s how you can make your topic irresistible:

1. Results: Mine happens to be called “How to attract all the clients you need” and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
2. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious abou
   Location, Location, Location
   The title indicates the most important words in real estate. As I have just found out, it is very important in business also.You would think that a company that does all its business on the Internet could be located anywhere. To some extent that is true. However, it should, at the very least, be located in the country where you live.Heaven help the unwary. I listened to a New York lawyer and I’ve been paying and paying since.My home is in C
   , and
4. a Client Attractive signature talk.

What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.

In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.

Here’s how you can make your topic irresistible:

1. Results: Mine happens to be called “How to attract all the clients you need” and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
2. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious abo
   How to Target the Boomers
   There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. They represent the lion's share of today's economy and the American workforce. These people are approaching retirement so the rhetorical question is "how do we market to them?" They have a lot of disposable income, and they aren't afraid to spend their money. Unlike their parents, many of which were depression era babies, they grew up in an era marked
   han any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.

   Here’s how you can make your topic irresistible:

   1. Results: Mine happens to be called “How to attract all the clients you need” and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
   2. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
   3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious abo
      Marketing Relevance - Is your Content Relevant to your Site
      The hardest part of writing content seems to be making it relevant, when you have a specific niche topic you’re trying to keep in focus. I’ve found a secret to creating relevant copy that works almost every time.That doesn’t mean I never get off topic, or write about something in a different field altogether, but most of my articles are about marketing. In whatever way it relates to Branding, Article Writing, Ebook Design, or Product Presentation, I writ
      you need” and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
   4. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
   5. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious abo
      How To Turn Your Business Into A Remarkable One!
      What is a Remarkable Business?My definition of a remarkable business is - a business that serves its customers like no other on the planet.The only purpose of any business - whatever the size - is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.If your business is a remarkable one, your competition will have no chance. Your business WILL
      S that my ideal clients would do anything and pay (relatively) anything to get.
   6. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
   7. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious about what the steps or elements will be. A variation of my signature talk using numbers could be “5 steps to attracting all the clients you need.”
   8. Percentages: We love to see how much something has increased or decreased. One example of this is “How to quickly increase your client base by 50%.”
   9. Time periods: If you can be bold enough to say your talk’s advice can produce results in a very specific period of time, you’ll really get attention. Here’s an example: “How to increase your client base by 50% in just 3 months!” That will make someone curious enough to look further into your talk.
   10. Double, Triple, Half: Then, if you want to take it a step further and really get their attention, consider crafting a talk title that includes the words Double, Triple, or Half. Here are two examples: “How to double your client base in less than 6 months” or “How to attract all the clients you need, with half the stress.”
   
   

   Catch my drift? It’s easy once you get going.

   YOUR ASSIGNMENT:

   Make a list of the most wanted result that your ideal clients are looking to achieve. Once you narrow it down to one really compelling result, try putting a twist on it with the following:

   • How to
   • Numbers
   • Percentages
   • Time periods
   • Double, Triple, Half
   
   

   You’ll find yourself being booked to speak more often and you’ll find attendance numbers to be greater. The more ideal prospects you fill a room with, the more clients you’ll get. Guaranteed.

   © 2006 Client Att