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Will You Add? - Marketing Tools for Success--Getting Back to Basics
According to Wikipedia, the definition for the word tagline is: “a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to re
We really need to trust our intuition more.I was talking to someone a few weeks ago, and explained that I thought our decision-making process should be based on three inner criteria: intellect, intuition and emotion.Here's a scenario:I'm in a grocery store and I see a choc
Marketing Basics refers to the 4 P’s-- Product, Price, Place & Promotion. It’s essential that all elements be in balance, because they all lead back to the same thing—Your Customers!
Here are some questions you should be asking yourself.
Product
Are you offering any new products/services?
Does your product/service need improvement?
Do you offer any warrantees/guarantees?
Price
Is your price justifiable?
Is it profitable?
Are you priced competitively?
Place
Are your distribution channels effective?
Are you adding locations?
Are you selling on the Internet? Should you be?
Promotion
Do consumers know about your products/services?
Is your advertising reaching your potential customers?
Do your marketing materials need updating?
When all 4 P’s are coordinated, your marketing and sales efforts will be more effective and you will create higher levels of success. Additionally, it’s important to review these aspects of your business on a yearly basis, which will help you maintain your competitive edge, keep your customers happy and ensure that your business stays on the right track.
Melinda Salzer is Vice President and co-owner of Advanced Information Services, Inc., a software and marketing consulting firm. Melinda works with small and medium-sized businesses to help them achieve business growth and success through targeted marketing programs. She also conducts a series of workshops called “Speaking of Marketing”, which cover a wide range of marketing topics. Melinda is the founding President of the Central Jersey Chapter of the National Association of Women Business Owners and the winner of the 2005 Greater Media's Greater Women of Central Jersey Award--Business Category. She recently successfully completed her first triathlon. She can be reached at 732-617-14
Isn't enthusiasm a good thing? Aren't we urged to be enthusiastic about what we do? To be committed?We are...but enthusiasm has a dark side too.When the word first came into the English language (from Ancient Greek, via French) it had a far more extreme meaning. It meant to b
Here are some questions you should be asking yourself.
Product
Are you offering any new products/services?
Does your product/service need improvement?
Do you offer any warrantees/guarantees?
Price
Is your price justifiable?
Is it profitable?
Are you priced competitively?
Place
Are your distribution channels effective?
Are you adding locations?
Are you selling on the Internet? Should you be?
Promotion
Do consumers know about your products/services?
Is your advertising reaching your potential customers?
Do your marketing materials need updating?
When all 4 P’s are coordinated, your marketing and sales efforts will be more effective and you will create higher levels of success. Additionally, it’s important to review these aspects of your business on a yearly basis, which will help you maintain your competitive edge, keep your customers happy and ensure that your business stays on the right track.
Melinda Salzer is Vice President and co-owner of Advanced Information Services, Inc., a software and marketing consulting firm. Melinda works with small and medium-sized businesses to help them achieve business growth and success through targeted marketing programs. She also conducts a series of workshops called “Speaking of Marketing”, which cover a wide range of marketing topics. Melinda is the founding President of the Central Jersey Chapter of the National Association of Women Business Owners and the winner of the 2005 Greater Media's Greater Women of Central Jersey Award--Business Category. She recently successfully completed her first triathlon. She can be reached at 732-617-1
There are a multitude of advertising options on the Internet. Finding the one that's right for your needs can be a challenge.Before choosing a company to help with your online advertising, you should think about what it is you're really trying to accomplish, an
Are you selling on the Internet? Should you be?
Promotion
Do consumers know about your products/services?
Is your advertising reaching your potential customers?
Do your marketing materials need updating?
When all 4 P’s are coordinated, your marketing and sales efforts will be more effective and you will create higher levels of success. Additionally, it’s important to review these aspects of your business on a yearly basis, which will help you maintain your competitive edge, keep your customers happy and ensure that your business stays on the right track.
Melinda Salzer is Vice President and co-owner of Advanced Information Services, Inc., a software and marketing consulting firm. Melinda works with small and medium-sized businesses to help them achieve business growth and success through targeted marketing programs. She also conducts a series of workshops called “Speaking of Marketing”, which cover a wide range of marketing topics. Melinda is the founding President of the Central Jersey Chapter of the National Association of Women Business Owners and the winner of the 2005 Greater Media's Greater Women of Central Jersey Award--Business Category. She recently successfully completed her first triathlon. She can be reached at 732-617-1
The original purpose of the challenge coin was to recognize the outstanding acts of Special Forces, boost their morale and build camaraderie. Today challenge coins are used by all military and law enforcement units.Appearance of challenge coins A challenge coin i
Melinda Salzer is Vice President and co-owner of Advanced Information Services, Inc., a software and marketing consulting firm. Melinda works with small and medium-sized businesses to help them achieve business growth and success through targeted marketing programs. She also conducts a series of workshops called “Speaking of Marketing”, which cover a wide range of marketing topics. Melinda is the founding President of the Central Jersey Chapter of the National Association of Women Business Owners and the winner of the 2005 Greater Media's Greater Women of Central Jersey Award--Business Category. She recently successfully completed her first triathlon. She can be reached at 732-617-1
Discretionary EnergyWhat is discretionary energy? Discretionary energy is the energy an employee uses when going above and beyond the call of duty to complete a task or get the job done. Every employee has discretionary energy. The amount of energy released and employed at work depends
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