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Will You Add? - Small Business Marketing Solution - Don't Lose a Maven
Take a look behind every great business in the world and you will find systems in place that make the business so much more profitable.I’m sure you can think of a few…"would you like fries with that"!Having an advertising system is no different!You see once you have an advertising system in place you will know how many give customers or take a few will buy from you when you place your tested and proven ads.Imagine placing ad knowing that i
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
It takes courage to examine what we are doing and where we are going. But if we honestly stop and think about it and then pull out of those non-productive activities and rectify those poor decisions we have made in the past, we will never look back.While we are on the topic of successful thinking, I would be remiss if I didn't mention Carlson's "back burner thinking." Richard Carlson, Ph.D., stress psychologist and writer of Don't Sweat the Sm
When your customer service or sales staff spot a maven, it’s imperative to keep in contact with that person. Letting a maven walk away without making a favorable impression is like letting a dozen sales walk out the door. Don’t do it.
Below are some simple suggestions on what to include in a customer contact form. These are our suggestions; really just a launch pad for you to build upon for your small company’s unique business needs. Make sure you involve Achievers in fine-tuning this form; solicit their input. Integrating staff into the creation of the form causes them to ponder the types of questions mavens ask and how to spot these people. Teach staff that mavens and tire-kickers may sound similar. It’s almost impossible to know in advance which individual will actively tell their friends that your place is a great place to do business and can give them value.
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- _____ two to four times a week
- _____ once a week
- ______a couple times a month
- _____ other
- Thanks and we look forward to getting to know you better!
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
<Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having s
Below are some simple suggestions on what to include in a customer contact form. These are our suggestions; really just a launch pad for you to build upon for your small company’s unique business needs. Make sure you involve Achievers in fine-tuning this form; solicit their input. Integrating staff into the creation of the form causes them to ponder the types of questions mavens ask and how to spot these people. Teach staff that mavens and tire-kickers may sound similar. It’s almost impossible to know in advance which individual will actively tell their friends that your place is a great place to do business and can give them value.
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- _____ two to four times a week
- _____ once a week
- ______a couple times a month
- _____ other
- Thanks and we look forward to getting to know you better!
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
The onset of modern technology has finally given way to document scanning. Images, text files, old documents and the likes are recovered, retrieved and archived --once deemed impossible. The days of yore proved to be very slow-paced. But document scanning has changed the way offices are run.By definition, document scanning is the process of transferring one document or text from its paper form onto a computer screen. More specifically, document scanning is the
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- _____ two to four times a week
- _____ once a week
- ______a couple times a month
- _____ other
- Thanks and we look forward to getting to know you better!
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
Sitting through an interview for a job is stressful for just about anyone. It's understandable and pretty much expected. Now you have likely found quite a bit of information on the internet regarding your resume, but what about handling the job interview? Do you know how to keep yourself calm after you walk through the door? Being able to 'sell' yourself in a relaxed and professional manner manner during the interview will raise your chances of getting the job offer
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- _____ two to four times a week
- _____ once a week
- ______a couple times a month
- _____ other
- Thanks and we look forward to getting to know you better!
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
Although the terms merger and acquisition are often used as though they are synonymous, they mean different things. The differences between a merger and acquisition are important to value, negotiate, and structure a client's transaction. Mergers and acquisitions both involve one or multiple companies purchasing all or part of another company. The main distinction between a merger and an acquisition is how they are financed.A merger happens when two firms, ofte
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
© 2006 Marketing Hawks
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