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Will You Add? - 5 Secrets to Saving Your Marketing Dollars
Managing transition is never easy. The loss of familiarity with the new processes, necessity and ability to learn new things and new ways of working is often very painful. The people and organizations accustomed to a certain way of work will take time to change.While change is essential for progress, what are the elements to focus in preparing for the change management initiative?VisionHelen Keller said “nothing is more tragic than someone who has sight, but no vision”. Vision inspires all change and development. Vision whips up passion for achievem
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them s
It is easy to work in your business and be doing the same thing day after day. If you recognise this, now is a good time to inject new ideas into your business. The process is easy and your results can be invaluable.Define your objective1. Agree a focus for your new ideas: to improve your marketing, to solve a production problem, to present your products better, to reduce your wastage. Then polish this to make your objective tightly defined, including quantity and time measures: to reduce the off-cut materials from production by 50% within 3 months.
Does size really count? Not in this case! Smaller can actually be more effective in the long run! Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.
By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.
Secret #2 Market to Your Shameless Fans
It costs much less to market to your existing customers than constantly chasing new ones. Yes, you must seek out new customers but your existing customers are easier to reach and can build your profits faster.
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them se
A project is like the realization of a dream. At the beginning your team is full of energy that it gained from the picture of a new world. But after a while and after some first difficulties the initial high level of energy is reduced to its normal proportions. And to implement Business Process Management (BPM) you also should scale a rather large project.BPM came to life in order to measure the performance of business processes. The term is introduced as a solution to the functional approach of organizations. Before the BPM insights, business management was about managing
By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.
Secret #2 Market to Your Shameless Fans
It costs much less to market to your existing customers than constantly chasing new ones. Yes, you must seek out new customers but your existing customers are easier to reach and can build your profits faster.
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them s
Performance Management is the act of managing personal or organizational performance. What can complicate this process are all the factors that can arise where a textbook process meets the situations and people that exist in your world. As an effective director, manager, or supervisor it is your job to ensure the success of the organization by achieving of all key performance indicators.These targets or goals are accomplished through the implementation and execution of a solid Performance Management Process (PMP). The objective is not to discuss the building or maintenan
Secret #2 Market to Your Shameless Fans
It costs much less to market to your existing customers than constantly chasing new ones. Yes, you must seek out new customers but your existing customers are easier to reach and can build your profits faster.
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them s
Instead of getting all bent out of shape over innocuous remarks made by the President of Mexico, perhaps the Lord and Prince of African-American Ideological Imperialism (that's Lord Jesse and Prince Al) should know just how Americans apply for those jobs they so vehemently claim Mexicans are stealing.The good folks at Careerbuilder.com recently took a peek into the matter. In a survey of 600 hiring managers, 70 percent of them reported the following bizarre behaviors displayed by American job applicants. [1]Now listen carefully Lord Jackson and Prince Al:· No
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them s
Putting a piece of paper in a file folder is easy; finding it again is the hard part. There are ways to make your files easier to use and your papers easier to find. Invest in a sturdy, four or five-drawer file cabinet. Spend the extra money it takes to get quality and durability. You’ll spend more money replacing a cheaper file cabinet a few times than buying a reliable one in the beginning. You may not have enough files to fill the cabinet now, but believe me, you’ll need it in the future. Before you buy additional cabinets, weed out unnecessary files. The natural te
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them send a direct mail piece to their existing customers a minimum of 6 times a year. Very few hands go up. And 6 is just a minimum, it should actually be 8 to 10 times a year to be really effective.
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to your marketing success is CONSISTENCY!
You work too hard to get customers, so contact them often. Increase the frequency of mail to them. Call them more often. Use email to communicate to them. Implement a referral rewards program. Create offers that up sell or magnify your sale.
To do this you should be collecting the contact information (address, phone and email) of existing customers, prospective customers and even people in elevators. Elevators? Well after all you have a captive audience. Hey, don't underestimate the power of elevator marketing. I was shamelessly marketing my books to the media at the big book expo in the press elevator. Well, I was thrown out of the pressroom and this SHAMELESS MARKETING GURU does not give up easily. My elevator mar
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