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  • Will You Add? - Get Your Brain in Gear - Tips for Successful Fall Trade Shows

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    mple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the
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    Are you on mental vacation? Yeah, it’s hot, gas prices are going through the roof, you’re beginning to sag and we are only halfway through the year. It’s time to get ready for a busy fall trade show season. Here’s a quick checklist –

    REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR -

    Look at any logistics problems you had – were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end – and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this year’s show goes smoothly.

    ASK FOR FEED-BACK –

    Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last year’s show? If so, great. If not, it’s not too late. Do a simple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the

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    checklist –

    REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR -

    Look at any logistics problems you had – were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end – and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this year’s show goes smoothly.

    ASK FOR FEED-BACK –

    Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last year’s show? If so, great. If not, it’s not too late. Do a simple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the

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    ASK FOR FEED-BACK –

    Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last year’s show? If so, great. If not, it’s not too late. Do a simple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the

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    show goes smoothly.

    ASK FOR FEED-BACK –

    Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last year’s show? If so, great. If not, it’s not too late. Do a simple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the

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    mple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the upcoming show?

    UPDATE YOUR KNOWLEDGE –

    These of the days of self-education. You have to want to know more about your business, profession and industry. Sure, you can read and go to seminars, but we know that if you do not want to learn, you will not. Just ask any high school slacker.

    GO TO CAMP –

    Trade Show Training recommends Camp Sho-M-Sel-M is the best way to learn everything you need to know about trade shows in just two days. Focus this year is TIME TO LEARN ... HOW TO PLAY TOGETHER - Trade Shows snd The Unions http://www.TradeShowTraining.com/calendar.htm

    The semi-annual review is important to planning for this year's sales.

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