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Will You Add? - Make More Money by Marketing to Fewer People!
A few weeks ago, some friends and I were on our yearly trip to Nantucket. According to ritual we stopped by our favorite ice cream shop as soon as we got off the boat. My friend asked for whipped cream on his small cup of chocolate ice cream. The clerk proceeded to tell him that “whipped cream only comes with sundaes.” Thinking it was a cost issue, he offered to pay the extra twenty-five cents that they charge to put candy on a cup of ice c
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your
I gave a quick consultation with one of my subscribers, and he wanted to become the next internet millionaire in two years time. This guy was extremely excited and I can tell by the way he typed to me on the instant messenger that he really wanted to make big money as soon as possibleThere was just one MAJOR problem. He wanted to realize his dreams by not putting any money into getting his business exposed! He complained that we wa
This doesn't seem logical. However, it's true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!
The key is to claim a niche -a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
Just think for a moment about a favorite article. The one where you would swear the author was writing directly to you, as if he had a video camera into your world. That's what it's like having a niche.
Imagine the energy you'll have by only working with those ideal clients that make your heart sing!
Claiming who is your ideal client is easier than it might sound.
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Step One: Do the “internal research.”
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Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your
There is a time to be born and a time to die. Correct timing is everything The right timing is absolutely important. There is an old Chinese saying that for a business to flourish, you need to have the correct timing.If a company ventures into a particular market too early in the product life cycle, perhaps at the introduction stage, it may not be able to reap the full benefits. The grounds may be hard and it has to invest su
Just think for a moment about a favorite article. The one where you would swear the author was writing directly to you, as if he had a video camera into your world. That's what it's like having a niche.
Imagine the energy you'll have by only working with those ideal clients that make your heart sing!
Claiming who is your ideal client is easier than it might sound.
==============================================
Step One: Do the “internal research.”
==============================================
Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your
One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.
Imagine the energy you'll have by only working with those ideal clients that make your heart sing!
Claiming who is your ideal client is easier than it might sound.
==============================================
Step One: Do the “internal research.”
==============================================
Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your
There are many things to consider when creating a software interface for an electronic kiosk. One of the areas that needs a particularly vested interest is the interaction design of the kiosk software. Three important aspects of kiosk software interaction design are branding, speed and sound.Branding is an important component of any kiosk user interface. If you are designing a kiosk for use in a retail location, you should take ca
==============================================
Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your
You have arrived at your appointment for a job interview two hours early because you didn’t want to be late. Now you have found the place where the company told you they would meet you for the interview but you have time on your hands. What should you do? Go across the street for another cup of coffee to calm your nerves? Read the Good Housekeeping magazine sitting on the table in the lobby? Go to the ladies room and look for makeup
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your business around what you love. It takes courage to focus only on the areas you are great at!
==============================================
Step Two: Imagine your calendar is filled with those clients who put a big smile on your face.
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What do they all have in common?
- List the top 10 characteristics of these ideal clients.
- List their top 10 dreams. What do they wish for in their lives as they sit and look out over the ocean on vacation?
- List their top 10 worries. What wakes them up at 3am and has them tossing and turning?
- And now, list 10 tools and resources you can offer them to make their situation better.
Utilize this information in creating and marketing your services directly to them. Just like that favorite article - your ideal clients will be saying, “Wow, she is talking to me! I've gotta call her!”
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Step Three: Create a vision story 5 years in the future.
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Imagine you are working only with clients who bring you joy! Write how you are doing this work and l
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Conduct An Informational Interview
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