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  • Will You Add? - Those Who Do Not Worry About Incremental Changes in Marketing will Fail

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    ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and

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    Troubled companies are often the result of incompetent management. The rot at the top will fester downwards as they also hire incompetent sub-ordinates. A good leader must ensure that the right people are in place or there is goo
    So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; “Long Term Trends” and they believe this is the way to success.

    This is the stupidest thing I have ever heard. You see, I have no problem studying long-term trends, as I am a Futurist, but to dismiss incremental short-term gains in your business is friggin ridiculous.

    You must attack the market and never let of the gas, you must have incremental gains to get to and stay on the wave of the long-term trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and

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    his is the way to success.

    This is the stupidest thing I have ever heard. You see, I have no problem studying long-term trends, as I am a Futurist, but to dismiss incremental short-term gains in your business is friggin ridiculous.

    You must attack the market and never let of the gas, you must have incremental gains to get to and stay on the wave of the long-term trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and

    The Key To Making Money With Your Talent
    So, how do you take your talent and turn it to gold? First, you need to do what a person with a good business talent would do. Research. Instead of just wanting to do things that you want to do, use your creativity to make things
    erm gains in your business is friggin ridiculous.

    You must attack the market and never let of the gas, you must have incremental gains to get to and stay on the wave of the long-term trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and

    Five Sure-Fire Ways to Drive Good Employees Away
    With the pending severe worker drain prompted by boomers in full or partial retirement, keeping good employees has never been more critical. The most significant word in retention, however, is "engagement". Too many workers are pres
    trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and

    Business Management: Optimizing Creativity and Innovation
    FORWARDI recently gave a presentation at Central Saint Martins College of Art and Design on a topic entitled "Is creativity management an oxymoron?"The essential confusion to people resistant to the idea of "creativity
    ride it and be crushed into oblivion.

    You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and utter hokum when it comes to weakness and excuses of any team member, marketer or consultant who cannot pull their weight or decries the importance of each battle for the whole of the war.

    Wars are often made up of many battles and if you lose to many you are sunk or caught in the collapse of the surf. And you know what if and when you are caught in that position, if your business lives to tell about it, you will remember this article. Do not accept excuses, do not accept failure in your life or business and surely do not accept excuses from marketing consultants or advertising salesmen who want to take your money.

    Consider this in 2006, do not let BS rule your business. If you want it, you have to go get it each and every day, if

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