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Will You Add? - Private Practice Marketing: A New Approach to Your Psychology Service Line
Is your marketing going the way of the dinosaur asks one Marketing Consultant and Author of several marketing books and he brings up a really good point. Perhaps you are using all the old methods of marketing and textbook marketing techniques of days gone by. For instance consider all the dead marketing methods, which simply do not work and actually can hurt your business; Fa
You can take your services to the workplace and target stressed workers, downsizing companies, busi
We have only one life, but we live in three overlapping worlds—our business world, our family world, and our other social world. Imagine bringing your spouse and kids to a meeting with seven of your salespersonnel. Sitting off to your left, Miss Wright asks the question on the minds of all her fellow sales colleagues, “Why did you bring your family to our meeting toda
N + P + F = SUCCESS
There are three steps to developing a psychology-based, non-traditional service line that will have great value and impact.
The simple three-step formula to creating a new income-producing service is:
Niche + Problem + Format = Service
If your mission is to positively impact other people, this formula will do it. Let’s look more closely.
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, busin
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a te
N + P + F = SUCCESS
There are three steps to developing a psychology-based, non-traditional service line that will have great value and impact.
The simple three-step formula to creating a new income-producing service is:
Niche + Problem + Format = Service
If your mission is to positively impact other people, this formula will do it. Let’s look more closely.
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, busi
You feel like you’re a square peg in a round hole at the office. You see yourself as a fashion icon or someone who knows the latest trends in clothing, make up and accessories and who dresses and acts in like manner. You have used your knowledge to help out your fashion-challenged friends and family members, turning them from dowdy ducks into graceful swans through the righ
Niche + Problem + Format = Service
If your mission is to positively impact other people, this formula will do it. Let’s look more closely.
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, busi
When businesses engage in branding, they are trying to increase the value of their products beyond what the market values similar products. Many companies have successfully branded their products. Do you know why people choose Coca-Cola when there are similar sodas on grocery shelves? People trust and are familiar with the Coca-Cola name. They automatically choose Coke. This
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, busi
Call it what you will; Executive Summary, Executive Overview, etc. but it is the first thing read in most proposals. These few pages set the tone for the remainder of the proposal and, admit it or not, it can be the only part of the proposal a busy evaluator actually reads. All too often more time is spent arguing over when it should be written than what it should contain. Th
You can take your services to the workplace and target stressed workers, downsizing companies, businesses in change or troubled employees and departments.
Many more possibilities are possible.
2. Identify a specific problem or challenge that’s happening in that niche market.
It could be managing stress, self-management, conflict, interpersonal skills, changing culture within a company, work-life balance, co-parenting or dissatisfaction with life, relationships or career.
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche market with its challenges in an effective way.
To get ideas for this service, research the literature on what may be an effective
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