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Will You Add? - Small Business Marketing Secrets - Low Cost Sign Strategy Produces Big Returns
Step 1 – Who is Your Target Market?If you don’t know who your clients are how do you know where to find them? This is a mistake I see many solo-professionals make.In their attempt to contact everyone you are actually t
What was the magic behind th
Starting a concierge service is a great way to become your own boss and take command of your financial future. A growing number of people believe that self-employment is part of the American Dream and offers the best job security a
But, that's not always the case.
Recently, I got to see well designed and implemented marketing campaign that was tiny but extremely effective.
The marketing genius behind this success story is a neighbor of ours. She held a garage sale this weekend and despite the weather being cold and windy (lousy weather even by Minnesota's standards) they had a steady flow of shoppers that would make any retail store owner jump for joy.
The sale was held on Saturday and people lined up before they opened and they were still showing up after they were closed. And most people we saw were leaving with their arms full.
What was the magic behind th
For meetings to consistently deliver the required performance and hence outputs, it is critical to have a prepared communication process in advance of the meeting.This enables participants to be aware and where appropriate prepare f
Recently, I got to see well designed and implemented marketing campaign that was tiny but extremely effective.
The marketing genius behind this success story is a neighbor of ours. She held a garage sale this weekend and despite the weather being cold and windy (lousy weather even by Minnesota's standards) they had a steady flow of shoppers that would make any retail store owner jump for joy.
The sale was held on Saturday and people lined up before they opened and they were still showing up after they were closed. And most people we saw were leaving with their arms full.
What was the magic behind th
Meetings are a fact of business life, but most of them are frustrating and time-consuming. The results are rarely worth the time and effort of the many people involved. Yet meetings are a sensible way to handle many kinds of discussions, p
The sale was held on Saturday and people lined up before they opened and they were still showing up after they were closed. And most people we saw were leaving with their arms full.
What was the magic behind th
On my way to the locker room at the fitness club, I passed by a gentleman who was looking dressed for work, standing behind a table. The table had a banner draped down from it that said something like "XYZ Financial." On the table he had a
The sale was held on Saturday and people lined up before they opened and they were still showing up after they were closed. And most people we saw were leaving with their arms full.
What was the magic behind th
Browsing through the internet I noticed all the pretty girls sporting items like facial cream, nice cars, clothing and even sitting atop bull dozers. With their silky thighs exposed and their beautiful hair glistening in the sun I learned
What was the magic behind this residential retail success?
Signs.
Very good signs in good locations. And a lot of them.
Her signs were well done. They were easy to read with the words "Garage Sale" in big black letters on a white background. And the letters were done with a computer, not hand written, so they were clear and easy to read.
They had big red arrows on them that always pointed the right direction.
Our neighborhood is in a secluded, heavily wooded area. So, getting people here is always difficult. But her garage sale signs were so well placed they drew people right in to the neighborhood.
In short, this garage sal
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