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Will You Add? - Let Your Personality Get You Noticed
Change management issues in franchising companies can be critical and crucial. Consider if you will the district manager or regional representative who helps franchisees and makes sure they are in fact all holding up the confidential operations manual and guidelines of the franchising company.You can imagine how important this is because the franchisor’s
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many ph
If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand.Each of these brands was grown from the entrepreneurial seed of a visi
Some days I can barely skim the subjects of my emails, or flip through my mail. It makes me wonder if my email and marketing messages are getting read, or lost in someone else’s stack.
Whether you’re sending out a marketing message, or simply corresponding with a client, your message has to get read. But how?
It’s your personality.
Most of the copy I read is full of jargon and lacks warmth. The images used are often clich? or over used. They don’t mean anything to me. It doesn't pull me in or engage me, so I don’t read very far.
The messages that stand out to me have a different tone to them. That difference is personality. What moves me, makes me stop and listen, no matter what the subject, is a genuine voice.
You can use your own story in your marketing. It may be appropriate for you to tell the life story of your business to a potential customer. For example, I attended the Australian Wine Experience the other night. After an hour of unbelievable crowds and line ups I was ready to go home. All of the wine had begun to taste the same, the displays were blending into one another, and the faces were interchangeable.
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many pho
Private practice marketing can be so tough sometimes. You've got a hot prospect and aren't sure how to turn them into a client.You know you could help them, but the only thing you can think to say is "Wow, you really need to come talk to me!"But what if there were a better way to convert prospects into clients? And what if this way was conversation
Whether you’re sending out a marketing message, or simply corresponding with a client, your message has to get read. But how?
It’s your personality.
Most of the copy I read is full of jargon and lacks warmth. The images used are often clich? or over used. They don’t mean anything to me. It doesn't pull me in or engage me, so I don’t read very far.
The messages that stand out to me have a different tone to them. That difference is personality. What moves me, makes me stop and listen, no matter what the subject, is a genuine voice.
You can use your own story in your marketing. It may be appropriate for you to tell the life story of your business to a potential customer. For example, I attended the Australian Wine Experience the other night. After an hour of unbelievable crowds and line ups I was ready to go home. All of the wine had begun to taste the same, the displays were blending into one another, and the faces were interchangeable.
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many ph
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for
The messages that stand out to me have a different tone to them. That difference is personality. What moves me, makes me stop and listen, no matter what the subject, is a genuine voice.
You can use your own story in your marketing. It may be appropriate for you to tell the life story of your business to a potential customer. For example, I attended the Australian Wine Experience the other night. After an hour of unbelievable crowds and line ups I was ready to go home. All of the wine had begun to taste the same, the displays were blending into one another, and the faces were interchangeable.
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many ph
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand—or have its famous brand but no facilities—which would you choose? It’s not a trick question. But it demonstrates the power of the brand. Walk into any bank and say “hi I’m Coca Cola, how about a loan”!Let me ask another way. If you could have
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many ph
Secret #1 Cut Out Your Advertising Excess Does size really count? Not in this case! Smaller can actually be more effective in the long run! Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secre
When came across the Lehmann display, I noticed right away that the company was different.
Perhaps because I’m a graphic designer, the display grabbed my attention right away. The banner displayed a mosaic of various paintings, with the title “Works of Art”. After many photos of grapes, or panoramic images of vineyards, this unique banner caused us to ask the staff to explain.
As it turns out, Peter Lehmann established the company many years ago when he had been a farmer. Because he felt that starting the company was a great risk, he was compelled to use an image of the Queen of Clubs on his wine labels and marketing material. To illustrate this, he hired a different artist to create their own interpretation for each wine label.
Mr. Lehmann was in attendance that night. I had a chance to meet him (he signed a poster for me) hear his story, and see him put his arms around his wife as they posed for a photo together.
I can remember the taste of Lehmann’s Shiraz, exactly what the label looked like, and can still picture the Lehmanns getting into a cab, still smiling at the end of the night. That’s genuine. That’s personality. As a customer, I will never forget Peter Lehmann’s “Works of Art”, or his story.
Whether you are creating your corporate identity (or brand), or planning your next marketing campaign, don’t be afraid to let your personality show through. Unlike the list of products and services you offer, which are likely just like everyone else's, your personality can set you apart
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