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Will You Add? - How I Learned Marketing from Grandma (Based On True Events)
Competion or Cooperation?
It has been said, there is no better way to hone your skills and improve your performance, than competition. Competing with others, or even with your self, fosters continued improvement, striving for even higher goals, and an ongoing sense of achievement. Competition in the world of business is natural and expected. Every business has competitors that are vying for the dollars in the marketplace. And over the years, some of these com
ng bIt has been said, there is no better way to hone your skills and improve your performance, than competition. Competing with others, or even with your self, fosters continued improvement, striving for even higher goals, and an ongoing sense of achievement. Competition in the world of business is natural and expected. Every business has competitors that are vying for the dollars in the marketplace. And over the years, some of these com
Create Copy that Conquers
The human brain is an amazing instrument. It is great at filtering out what it perceives as irrelevant. This is why a person who lives near a railway isn’t aware of the passing train. It is also why people don’t take notice of most of the advertisements they encounter.You need to design your ads to get noticed. You want them to be read. To do this you want the consumer to perceive the ad as relevant to them. You can achieve t
Sometimes in looking baThe human brain is an amazing instrument. It is great at filtering out what it perceives as irrelevant. This is why a person who lives near a railway isn’t aware of the passing train. It is also why people don’t take notice of most of the advertisements they encounter.You need to design your ads to get noticed. You want them to be read. To do this you want the consumer to perceive the ad as relevant to them. You can achieve t
Courtesy and Customer Service
Good customer service is vital for the success of any business or job that deals with the public. If the following three things are done consistently, customers will happily return to a business.1. Courtesy and respect toward others at all times.2. Knowledge of the product and if that knowledge is lacking, searching out the answers from others.3. A willingness to provide more than is expected. Going above and
times in looking bGood customer service is vital for the success of any business or job that deals with the public. If the following three things are done consistently, customers will happily return to a business.1. Courtesy and respect toward others at all times.2. Knowledge of the product and if that knowledge is lacking, searching out the answers from others.3. A willingness to provide more than is expected. Going above and
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them?While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy t
in looking bYou labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them?While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy t
Your Company Needs A Mission Statement; Make It Count
Does anyone remember that book “Built to Last” done y the Stanford class and professor? Well change that to “Built to Merge.” My grandfather was personal friends with Bill Hewlett and David Packard and I bet they would not have wanted this merger with Compaq either. It is interesting that one night about 3 in the morning I was reading that book and decided to change or mission statement and focus on the things that meant the most to
looking bDoes anyone remember that book “Built to Last” done y the Stanford class and professor? Well change that to “Built to Merge.” My grandfather was personal friends with Bill Hewlett and David Packard and I bet they would not have wanted this merger with Compaq either. It is interesting that one night about 3 in the morning I was reading that book and decided to change or mission statement and focus on the things that meant the most to
So You Want To Be a Nurse When You Grow Up?
You're interested in becoming a nurse. How do you get into the field? First of all, you need to assess your basic interest. Why do you want to get into nursing? Are you getting ready to graduate from high school and always wanted to be a nurse? Do you want to go into nursing, because a relative is in the profession or your family has a tradition of graduating nurses, and it seems like the right thing to do? Nursing seems like a nice
ng back I do wish that
You're interested in becoming a nurse. How do you get into the field? First of all, you need to assess your basic interest. Why do you want to get into nursing? Are you getting ready to graduate from high school and always wanted to be a nurse? Do you want to go into nursing, because a relative is in the profession or your family has a tradition of graduating nurses, and it seems like the right thing to do? Nursing seems like a nice
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