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Will You Add? - Target Markets - Get Focused
Go into the casino business if you want to have fun while you work. Casino business plans are a rage these days, as more and more entrepreneurs are getting attracted to this lucrative opportunity. Although, it is a growing business, you would be wise to plan the detail specifics of your operations and conduct adequate market research to understand the extent of this opportunity.Casino business plans fall into two categories. You can plan to s
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a c
In their book ‘The Machine That Changed the World’, published in 1990, Womack, Roos and Jones identified the characteristics of automotive companies that have achieved a sustainable competitive advantage by adopting a different management ‘style’. They described these companies as ‘Lean Organisations’ because they consistently achieve more with fewer resources, and exceed their customer’s expectations.
What are you? Of course it’s open to debate where the focus should be; externally or internally? I believe it is a balance between the two (and no I’m not sitting on the fence!). Having seen both sides of the coin many times, too much focus in one area leaves your business weak and susceptible in the other and, quite honesty, a ladder with one weak leg is still dangerous – it doesn’t really matter which leg it is!
However, everything in business starts with who is going to buy your product or service. What do they want, what are their expectations, what is their level of understanding of what you have to offer and are you able (or willing) to satisfy – and exceed – their needs in order to build sustainability in the market place?
When last did you take a look at your customer base and determine how many good customers you have? A good exercise is to do is a quick Customer Grading Matrix. Here are two ways of doing this:
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a c
Most business owners only sell one business in their lifetime. The results of that sale can have a major impact on the financial future of the family. For most business sales we recommend that the seller engage a professional specializing in business sales to assist. There are two broad categories of professionals that engage in business sales business brokers and merger and acquisition advisors.What should the seller be looking for? This ar
What are you? Of course it’s open to debate where the focus should be; externally or internally? I believe it is a balance between the two (and no I’m not sitting on the fence!). Having seen both sides of the coin many times, too much focus in one area leaves your business weak and susceptible in the other and, quite honesty, a ladder with one weak leg is still dangerous – it doesn’t really matter which leg it is!
However, everything in business starts with who is going to buy your product or service. What do they want, what are their expectations, what is their level of understanding of what you have to offer and are you able (or willing) to satisfy – and exceed – their needs in order to build sustainability in the market place?
When last did you take a look at your customer base and determine how many good customers you have? A good exercise is to do is a quick Customer Grading Matrix. Here are two ways of doing this:
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a c
From a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.Question Number One:“How Can We Improve the Level of Service That We Provide Your Company?”Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.They will tell you some thin
However, everything in business starts with who is going to buy your product or service. What do they want, what are their expectations, what is their level of understanding of what you have to offer and are you able (or willing) to satisfy – and exceed – their needs in order to build sustainability in the market place?
When last did you take a look at your customer base and determine how many good customers you have? A good exercise is to do is a quick Customer Grading Matrix. Here are two ways of doing this:
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a c
According to the direct Sales Association approximately seven hundred and fifty thousand new people join network marketing companies every single year - that's over two thousand people every day. They join in industries as diverse as telecom, nutrition, merchant services, and legal services.And every year, there are thousands of new individuals going through the usual MLM pitfalls. Nine out of ten people fail within their first 90 days of bus
When last did you take a look at your customer base and determine how many good customers you have? A good exercise is to do is a quick Customer Grading Matrix. Here are two ways of doing this:
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a c
I’ll bet you don’t have a clue as to what I am talking about – Sea Gull Management.Let me give you a scenario. The typical manager flies into the department, rapidly flapping his wings while squawking loudly enough to hear it in the next building. He then squat shakes his butt, craps all over his employees and flies out of the department. For those of you with less vivid imaginations, it is when a manager delivers only bad news, never praise
1. This first method is good if you have an established client base with regular repeat purchases and want to assess their worth to you as a company. Take a piece of paper and divide it into 4 quadrants making a square. Determine what the X and Y axis are going to be (turnover monthly/annually, payment method, level of useage (units/time/range), loyalty level, location etc. The selected X/Y axis definitions should be the two most critical characteristics you require in your clients. Then, plot your clients accordingly to see which quadrant each one of them sits. Analyse the picture created and then plan your course of action going forward.
2. This second option is good if you need to increase your customer base and need to ensure you pull on-board more good customers. First, determine the characteristics that you believe make a good client. The same criteria as mentioned above can be used, however, this time create a quick bar chart eg one characteristic per bar (you can have as many as you need). Allocate a set number of “points” per category eg 10, and then rate each client, out of 10, for each of the characteristics you have settled on. When you start making contact with a potential client, quickly run them through your characteristic scoring mechanism (the bar chart) and see how they rate. If they score 80% or above you know they’re good for you, 60-80% look at what characteristics are pulling them down and determine
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