Tags |
|
|
Links |
|
|
Will You Add? - Understanding Marketing: 5 Common Misconceptions
When customers know what to do, how to do it, what to expect and why, they usually follow instructions.When customers are uncertain about what, how or why, they will often hesitate in uncertainty and doubt.This can be a major problem, especially when customer participation is essential to your success.For example, medicines not taken on time will degrade the quality of a patien
Development Management deals with the operation of projects to bring forth development in less developed lands. It is the supervision and administration of plans designed for the improvement of a certain area, land and community. Functions of Development Management include designing, budgeting, and provision of manpower and equipment involved in the development project.The projects are often
1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.
3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer
In today’s society everything from grocery shopping to ordering pizza can be done online? Lets face it, everyone wants convenience. Today’s society is fast paced. It is no surprise that most business owners have taken their products and services and placed it online. In the present day and age it is almost impossible to have a successful business unassociated with the Internet.The Internet o
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.
3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer
The trend of telecommuting is on the rise as employers begin to see the savings involved in both gas and office space. With gas prices at an all-time high, many Americans are looking for ways to do less driving and more companies than ever before are offering telecommuting options to their current employees and searching for at-home employees to fill open positions. The question for the job seeker
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.
3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer
There are approximately 20 various types of insurance policies available and auto, home, life and health top the charts.The concept of insurance has been recorded to be first practiced as far back as 2nd and 3rd millennium B.C. Just about anything you think about or hold value too these days can be insured. Auto or vehicle insurance is one of the most common types of insurance and is a basic
3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer
Now that I have your attention from the headline, let me rephrase that: Contracts-to-hire need to go away. We need to get rid of them. We need to kill them. They are pass?.Contracts-to-hire were created by companies that wanted to try out an employee before actually hiring them for work traditionally called “management” work (vs. “hourly” work) for work performed by co
4. Segmentation In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof.
5. Marketing for the sake of it This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do.
Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield. Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business.
We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as every
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/28303/atriclecheck-Understanding-Marketing-5-Common-Misconceptions.html">Understanding Marketing: 5 Common Misconceptions</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/28303/atriclecheck-Understanding-Marketing-5-Common-Misconceptions.html]Understanding Marketing: 5 Common Misconceptions[/url]
Related Articles:
Five Secrets to Showing Your Customers You Really Care
Bookmark it:
|