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Will You Add? - How to Format Your HTML Email for Maximum Results
We've noticed that on a well known marketing web site, there is an article with a similar title - just what is marketing? This is a very good question and the answer typically ends up (as it is in the aforementioned article) being a l
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs t
Is your marketing going the way of the dinosaur asks one Marketing Consultant and Author of several marketing books and he brings up a really good point. Perhaps you are using all the old methods of marketing and textbook marketing techn
Picking Font Types
Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.
Backgrounds
Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.
Words vs. Graphics
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to
Very often you will find that the students from different organizations in High School such as the football team or the chess club will initiate their own High School fundraising event. This is because often such organizations do not ha
Picking Font Types
Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.
Backgrounds
Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.
Words vs. Graphics
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs t
I've spent the past fortnight constructing a shed in my back garden. Not just a flat-pack - a slightly mad build-it-from-scratch-from-bits-of-wood version. I can hear you asking already what that has to do with business. Quite simply, in
Backgrounds
Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.
Words vs. Graphics
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs t
Nowadays people know that to maintain a good standard way of living, one needs to secure a job, but more importantly, to secure an income. Money, whether we like it or not, is necessary to lead a decent and normal life. Also to have acce
Words vs. Graphics
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs t
Have you noticed how suddenly everyone’s kissing. I’m not talking continental kissing, pecking one cheek, and then the other. I mean a bit of a hug then a kiss on the cheek or the side of the face at least. And it’s not just extended
The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.
The Bottom Line
The formatting tips discussed in this article are discussed further in my book, Killer Email Marketing. These tips help to improve your message readability, compatibility and aesthetics. The guidelines set forth in this article are considered standards by many, but your list rental house may have their own formatting requirements. Be sure to check with your representative.
Properly formatting your messages prior to sending them to your list broker or the company that will do the mailing can also help you avoid delays and will improve your results.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/28359/atriclecheck-How-to-Format-Your-HTML-Email-for-Maximum-Results.html">How to Format Your HTML Email for Maximum Results</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/28359/atriclecheck-How-to-Format-Your-HTML-Email-for-Maximum-Results.html]How to Format Your HTML Email for Maximum Results[/url]
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