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  • Will You Add? - Creating Customers

    Five Things to Do while Waiting for a Job Interview
    You have arrived at your appointment for a job interview two hours early because you didn’t want to be late. Now you have found the place where the company told you they would meet you for the interview but you have t
    iness with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more peopl

    Why Hairdressers Smile a Lot
    It can be no mistake that hairdressing is said to be one of the better occupations to be in, when it comes to how good you feel about doing your job. In hairdressing you can exceed your clients expectations. The bette
    A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers."

    I thought about that and decided I had to agree.

    Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

    So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

    I'm no more skilled at this than anyone but since I run a small business I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more peopl

    Reduce Expense With Modular Office
    It is a known fact that people need money, at least in the present times, and the need for money increases as the years go by. Most people try to increase their income by looking for more ventures for business but in
    n was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

    So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

    I'm no more skilled at this than anyone but since I run a small business I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more peopl

    Avoid a Three-ring Circus with These New Interviewing Strategies
    I referenced the circus because I just finished another interviewing book that recommends asking for the job before leaving the interview. I can envision up to 15 qualified professionals each asking the interviewer fo
    money in hand eager to buy those widgets, now you have a business!

    So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

    I'm no more skilled at this than anyone but since I run a small business I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more peopl

    1,500 Puzzle Pieces... Minus One!
    Vincent bought a 1,500-piece jigsaw puzzle from Robinson’s Department Store for his wife. He writes:‘After spending two months on the puzzle, she was upset to find a last piece missing. We searched the house bu
    I'm no more skilled at this than anyone but since I run a small business I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more peopl

    People Who Make The BIG MONEY Are Better At Marketing
    When meeting other investors, one of the most frequent questions I am asked is how is it that I manage to buy up to 5 properties a month when they are struggling to find one.It only takes me a few questions to
    iness with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

    Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

    The fun thing about this is you meet a lot of wonderful people in the process. And, you develop the ability to match your company's strengths with what your market wants. You find out what you can and should offer as well as what you can't or should not offer.

    The other nice thing about this idea is that it helps me remember that we are in business to serve our customers. That is our top priority. If we do that well the rest falls into place.

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