Will You Add? - Business

Print Buying Consultant
Ten Money Saving Tips for Print ManagersDespite their stated desire to realize savings from streamlining the various components associated with the print buying process, it’s been my experience over the years, that many print managers neglect to do some of the easy things that can add up to significant cost savings annually. We all know these things, but we don’t always do them. Below are a few tips for sa

lots of facts and insightful information you can use in your media campaign.

A Lesson of Survival in the Always-in-Touch World
Simon sauntered. It was rare that he had the chance to take a lunchtime walk beside the city’s river. He wasn’t going to waste this one. And in any case, he desperately needed some space. Oblivious of the grey skies, the grey path and the rush of other grey suits weaving their way around him, he wrapped himself in his thoughts.It was the music which caused Simon to stop. A busker was playing his harmonica w

March is Women's History Month. That being said, the truth is that women AND men can make their own history and capitalize on this month’s observance. Guys don't get dispirited; you really can capitalize on the popularity of Women's history events. After all, women make up more than 50% of the population so there are hundreds of ways to spin publicity no matter your gender.

Whether you are in the corporate world or run your own business, you should take advantage of a well-publicized happening (such as Women's History Month) to promote yourself or your company.

Here are a couple of scenarios.

• Make an announcement within your organization that you plan on participating in an event conjoined with Women’s History Month.
• Ask your employees to participate. You can take essays, ask them to nominate their favorite woman on the job, hold a drawing for a special gift and so on.
• Write a press release about your observance of Women’s History Month. Look for a clever angle to capture the media’s attention.

Supporting women at work is an important initiative that deserves more recognition. Diversity and women in the workforce is really a hot media topic right now, so look for ways to incorporate these points into your material.

Gentlemen, if you work for a woman or know of a deserving woman within your company, take advantage of this opportunity to recognize her. Submit her name along with an essay about why she should be honored during the month. There are numerous places to submit releases both from a business and personal perspective.

Do a GOOGLE search for Women's History Month. Here is a great place to start. http://www.infoplease.com/spot/womenshistory1.html -- The site is filled with lots of facts and insightful information you can use in your media campaign.

Marketing Your Professional Services is NOT Optional
I frequently hear professionals say, “I don’t market my services; I rely on word-of-mouth to get business.” They don’t seem to realize these two statements are contradictory -— if they are getting plenty of referral business, they have marketed their services quite well! The issue is not a decision of whether or not to market your services, but is instead a decision of whether to assume responsibility for it and b

ness, you should take advantage of a well-publicized happening (such as Women's History Month) to promote yourself or your company.

Here are a couple of scenarios.

It's About Jobs!
The federal government number purpose is to create jobs. Everything you do is about jobs. Paying taxes is about jobs. Advertising is about jobs. Jobs are about earning money. Earning money is about food, clothing, shelter, health care, education, transportation and entertainment.What ever your passion may be, it ultimately leads to jobs. When you spend money wisely it creates jobs. When you invest mone

for a special gift and so on.
• Write a press release about your observance of Women’s History Month. Look for a clever angle to capture the media’s attention.

Are You Being Bullied?
According to the results of a study presented at the annual conference of the British Psychological Society in April 2005, more than one in eight people admit to being bullied at work, and ganging up against the boss - often a middle manager - is on the increase. But what are ‘bullying behaviours’, and how can you tell if you yourself are being bullied?According to the trade union AMICUS in their publicatio

r know of a deserving woman within your company, take advantage of this opportunity to recognize her. Submit her name along with an essay about why she should be honored during the month. There are numerous places to submit releases both from a business and personal perspective.

Change - It's Not What It Used To Be
It was the ancient Greek Philosopher, Heraclitus, who said, "nothing endures but change." That is certainly just as true today as it was in the time of Heraclitus, over 2,500 years ago. Change is all around us. In nature, in our personal lives, at work, everything is changing all the time. Sometimes the changes are subtle and we barely notice them, other times they hit us like a freight train.Inevitable Cha

lots of facts and insightful information you can use in your media campaign.

Does you company work in international business? International Women's Day is March 8th. International Women's Day was commemorated in the United States during the 1910s and 1920s, but then it dwindled. It was revived during the women's movement in the 1960s, but without its socialist associations. In 1975, the U.N. began sponsoring International Women's Day. Look for an angle to promote your support of international women. You can design media materials and receive copies of proclamations and other activities that deserve participation at http://www.nwhp.org/whm/themes/themes.html.

Here is an example from the site. -- Women Changing America, By Senator Susan M. Collins -- “Women have always played a critical role in the social, cultural, economic, and political life of our country. Each year since 1987, Congress and the President have recognized March as Women's History Month to highlight the many contributions that American women have made to our nation. Just spend a few minutes looking at some of the women mentioned in history. I'm sure you will be surprised at some of the things that women have accomplished.”

You are only limited by your imagination. Think of all the important Women in XXX industry. I'm sure you know someone deserving of an honor. Remember, you can do a lot of unique promotion with this concept. It’s a time sensitive issue with the media so the sooner you get started marketing the more opportunity to get your name out there.

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We all have tremendous earning power. There is a five-step process that you can follow that will help elevate the discussion beyond the traditional conversation that is designed to suppress your earning power.

I remember once seeing a cartoon which showed two people working a counter. On the wall behind them was a sign which read, “Quality Work, Low Price, Fast Service – Pick Two.” In order to deliver all three, which is what customers expect, it’s important to understand the flows of your organization.

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Will You Add? - Make Your Own History During Women's History Month

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