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  • Will You Add? - How To Use Joint Venture Marketing To Enhance Client Relationships

    People Management versus Business Management
    How much help do we get to ensure that we have the right people doing the right job? Most of us get plenty of guidance and systems to run the business but what can we do to ensure that we can get the best out of our team?In fact, are our people management tools as good as our business management tools?How many of us have experienced times when we have instantly ‘clicked’ with a new employee? How powerful that is, how easily we managed them and how fruitful was the relationship!How many times have we found ourselves unable to understand, or are irritat
    r will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package. What If I Don't Have the Right Skills?
    Common sense you tell you that when you contact the management looking for a job you need to be knowledgeable about what they do there. What are their needs and wants in an employee? Are you the one that can fulfill those requirements?If you do not currently possess those skills, get them. Practically everything you could possible need to learn you can get from night schools or the Internet. You can even convince many employers to do it as on-the-job training.My friend is a career coach and I was amazed as her skills in sifting through people's career to pull

    Just like you shouldn’t wait until Valentines Day to pamper your loved one, you shouldn’t wait until the next time you’re launching a new product or service before your past and current clients hear from you. The pampering should continue all year long, if you want loyalty and repeat business from them.

    A pattern I see again and again is the “keep-attracting-new-clients-and-neglect-old-ones” syndrome.

    Considering these facts...

  • It costs six times more to acquire a new client than it costs to get repeat business from an existing client.

  • It's sixteen times easier to sell to your existing clients than to a new client, simply because your existing clients already know, like and trust you.
  • ... it is baffling why many small business owners ignore a client after the first sale, and only ever contact the client again when a new marketing campaign is launched. And yet, they expect the client to spread the word about them.

    The success of your business doesn’t depend just on bringing in new clients. It also depends on retaining current clients, getting repeat business from them, and encouraging them to tell others about your products and services.

    So how do you pamper your clients when you have a low marketing budget?

    Simply get your joint venture partners to contribute gifts that will create a Client Delight Experience for your clients... the kind of experience that will encourage your clients give you more referrals, sing your praises wherever they go, and keep coming back to buy more of your products and services.

    Most small business owners implement joint venture marketing to acquire new clients. They forget that this powerful strategy can also be used to enhance client relationships.

    It’s a win-win situation because your joint venture partners will gain exposure to your clients, and your clients will be happy that you added value to their business experience with you, without charging extra.

    Valentines, birthdays, thanksgiving, Xmas etc. are all opportunities to "wow" your clients with a Client Delight Experience. Here are four ways to do this by using joint venture marketing:

    Idea #1: Day Spa Bonanza

    Contact a local Day Spa and let them know you’re preparing a Valentines Day goody bag for your clients. Ask them to contribute an exclusive “get two facials for the price of one” voucher or a discount coupon for selected spa treatments. You can share printing costs with each joint venture partner that contributes something for the goody bag.

    Idea #2: Educational Gifts

    This idea is best described with this specific example... If you’re a business coach, you can host a client appreciation day. The Client Delight Experience could include (i) a 60-minute, telephone-based, workshop-format presentation on a hot business-building topic by a guest expert. (ii) mailing your clients a hard copy “how-to” tips booklet that’s authored by another expert. (iii) a discount coupon for a live seminar hosted by another expert during the year.

    Idea #3: Dinner For Two

    Make arrangements with restaurants in cities where you have clients. On every client’s birthday send them a “free dessert for two” voucher from a local restaurant. A savvy restaurant owner will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package.

    7 Tips for Managers in Customer Service for 2007
    There is an area of providing Customer Service we often overlook. It’s the people we depend on to provide that service.It’s our co-workers, employees, brothers in arms, men, women all engaged in the game of life and the business of well, business. We are so focused on the Customer needs, wants and expectations, we forget to ask what the people we engage to provide that service need, want and expect.Here are 7 things that you might want to review in the coming year.Do you have complete job descriptions, or are you just plugging in whomever and hoping th
    le, and only ever contact the client again when a new marketing campaign is launched. And yet, they expect the client to spread the word about them.

    The success of your business doesn’t depend just on bringing in new clients. It also depends on retaining current clients, getting repeat business from them, and encouraging them to tell others about your products and services.

    So how do you pamper your clients when you have a low marketing budget?

    Simply get your joint venture partners to contribute gifts that will create a Client Delight Experience for your clients... the kind of experience that will encourage your clients give you more referrals, sing your praises wherever they go, and keep coming back to buy more of your products and services.

    Most small business owners implement joint venture marketing to acquire new clients. They forget that this powerful strategy can also be used to enhance client relationships.

    It’s a win-win situation because your joint venture partners will gain exposure to your clients, and your clients will be happy that you added value to their business experience with you, without charging extra.

    Valentines, birthdays, thanksgiving, Xmas etc. are all opportunities to "wow" your clients with a Client Delight Experience. Here are four ways to do this by using joint venture marketing:

    Idea #1: Day Spa Bonanza

    Contact a local Day Spa and let them know you’re preparing a Valentines Day goody bag for your clients. Ask them to contribute an exclusive “get two facials for the price of one” voucher or a discount coupon for selected spa treatments. You can share printing costs with each joint venture partner that contributes something for the goody bag.

    Idea #2: Educational Gifts

    This idea is best described with this specific example... If you’re a business coach, you can host a client appreciation day. The Client Delight Experience could include (i) a 60-minute, telephone-based, workshop-format presentation on a hot business-building topic by a guest expert. (ii) mailing your clients a hard copy “how-to” tips booklet that’s authored by another expert. (iii) a discount coupon for a live seminar hosted by another expert during the year.

    Idea #3: Dinner For Two

    Make arrangements with restaurants in cities where you have clients. On every client’s birthday send them a “free dessert for two” voucher from a local restaurant. A savvy restaurant owner will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package. Mystery Shopping: Frequently Asked Questions
    What is mystery shopping?Mystery shoppers go into businesses as customers. They interact with employees, make a purchase and possibly a return, then fill out an evaluation form describing what happened during the visit. Mystery shoppers get paid for providing this service.What kinds of businesses use mystery shoppers?Any business that deals with the public may use mystery shoppers: stores, restaurants, banks, hotels, salons, home builders, apartment complexes, gas stations, casinos, auto dealers, auto service centers, movie theaters, healture marketing to acquire new clients. They forget that this powerful strategy can also be used to enhance client relationships.

    It’s a win-win situation because your joint venture partners will gain exposure to your clients, and your clients will be happy that you added value to their business experience with you, without charging extra.

    Valentines, birthdays, thanksgiving, Xmas etc. are all opportunities to "wow" your clients with a Client Delight Experience. Here are four ways to do this by using joint venture marketing:

    Idea #1: Day Spa Bonanza

    Contact a local Day Spa and let them know you’re preparing a Valentines Day goody bag for your clients. Ask them to contribute an exclusive “get two facials for the price of one” voucher or a discount coupon for selected spa treatments. You can share printing costs with each joint venture partner that contributes something for the goody bag.

    Idea #2: Educational Gifts

    This idea is best described with this specific example... If you’re a business coach, you can host a client appreciation day. The Client Delight Experience could include (i) a 60-minute, telephone-based, workshop-format presentation on a hot business-building topic by a guest expert. (ii) mailing your clients a hard copy “how-to” tips booklet that’s authored by another expert. (iii) a discount coupon for a live seminar hosted by another expert during the year.

    Idea #3: Dinner For Two

    Make arrangements with restaurants in cities where you have clients. On every client’s birthday send them a “free dessert for two” voucher from a local restaurant. A savvy restaurant owner will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package. For Just 30 Cents of Salad
    Someone sent me this lunchtime message:‘Whilst waiting for my toasted foccacia, a young man came into the shop and asked for a salad sandwich.‘While the shop owner prepared the sandwich, the young man kept saying “Give me heaps of carrot”, and “Give me heaps of beetroot”, etc.‘When it came time to pay, the shop owner rang up the transaction and said, “That’s $3.50.” The customer replied, “But the price says $3.20.”‘The shop owner explained that the customer had requested “extra” salad. The customer was dismayed and replied, “I wasn’t aware I had hare printing costs with each joint venture partner that contributes something for the goody bag.

    Idea #2: Educational Gifts

    This idea is best described with this specific example... If you’re a business coach, you can host a client appreciation day. The Client Delight Experience could include (i) a 60-minute, telephone-based, workshop-format presentation on a hot business-building topic by a guest expert. (ii) mailing your clients a hard copy “how-to” tips booklet that’s authored by another expert. (iii) a discount coupon for a live seminar hosted by another expert during the year.

    Idea #3: Dinner For Two

    Make arrangements with restaurants in cities where you have clients. On every client’s birthday send them a “free dessert for two” voucher from a local restaurant. A savvy restaurant owner will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package. What Are Promotional Products?
    Promotional products are products that are designed with a particular goal or logo in mind to keep the name of your company or event in the eyes and the minds of potential customers and to drive repeat business and new business to you through advertising. These products are usually handed out as gifts, giveaways or free samples to interested parties and participants in your event, allowing you to please your potential customer base with gifts while at the same time having them do your advertising work for you.Promotional products are found in many different places fr will know that your client is likely to eat more than dessert, so they would be happy to give away the dessert freebie. I know this because I work with a lot of restaurant owners. Your only cost may be printing the voucher, but you'll find that some restaurant owners may take on that cost too.

    Idea #4: Happy Birthday Package

    On the birthday of your best clients, arrange to have exclusive discount coupons and/or freebies from three different businesses. For example, a 15% discount coupon from a gift basket company, a free facial voucher from a Day Spa, and a 2-month free membership voucher from a business web site or fitness club. Present each coupon and voucher in a separate fancy envelope and put all envelopes in a gift box with a card, and mail it to your client as a “happy birthday” package.

    These ideas are only the tip of the iceberg when it comes to how to use joint venture marketing to “wow” your clients. If you don’t have clients yet, you can contribute freebies to other non-competing businesses that have the type of clients you target. You’ll find that this tactic will send their clients your way.

    Copyright © 2006 by Habiba Abubakar and Emprez. All rights reserved.

    Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered.

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