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Will You Add? - What Most Marketing Gurus Don't Teach You
I had an e-mail from Karon of Wollongong, Australia who finally plucked up the courage to ask her employer for some outside professional development training to be attended in working hours. Here is what she had to say.Encouraged by your newsletter I thought I would check if my company was willing to pay for training in company time so that I could a
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and
If you like a fast paced environment couched in one of the world's oldest and most stable professions, you may want to become an accountant. Accountants have a set foundation of rules and guidelines,
balanced by enough leeway to add creativity to the job. There are a million ways to present financial data for an organization, and accountants have plenty o
You're probably doing "tactical" marketing.
So what exactly does that mean? Isn't marketing, marketing?
The answer is, no. There are two kinds of marketing: strategic marketing and tactical marketing. And, there is a distinct difference between the two.
It's what most marketing "gurus" don't teach you
As I look around, most of the "marketing gurus" I see are teaching tactical marketing. It's not that that's bad ... it's just that it's only part of what you need to succeed.
They're teaching you how to write copy. How to publish an ezine. How to market your business by writing articles or by issuing press releases. How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and a
If you are amongst those perceptive furniture shoppers, you are perhaps looking for the a few great stores that can satisfy your need fully with wide array of furniture to suit any environment and life style. While discussing about the furniture stores there are many store available but is essential to choose the right one among the many. There are top rank
It's what most marketing "gurus" don't teach you
As I look around, most of the "marketing gurus" I see are teaching tactical marketing. It's not that that's bad ... it's just that it's only part of what you need to succeed.
They're teaching you how to write copy. How to publish an ezine. How to market your business by writing articles or by issuing press releases. How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and
Viral Marketing has exploded within the last couple of years. Placing your business and products in front of hungry eyes has morphed from static advertising to audio, video and other forms of viral content. Through the birth of Internet-ready cell phones, text messaging, blogging, wireless laptops, websites that allow video content to be uploaded, 24/7 and
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and
Hundreds of studies over the last three decades indicate that business success and profitability begins and ends with the commitment and enthusiasm of employees. Lior Arussy, author of Passionate Employees – the Fast Track to Revenue Growth, states, "In today’s competitive environment, passionate employees bring a much higher return in the form of mo
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and
The dictionary described an entrepreneur as: One who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed. So, after reading the definition, and being one for most of my life, I have to pose the question that this article is titled. As I said, I've been an entrepreneur for my e
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and a plan to grow your business.
Yes, that strategy may involve things like writing effective ad copy, publishing an ezine, article marketing, writing press releases, and maybe even doing some speaking or networking.
But here's the real difference ...
You now have a game plan driving your use of these marketing tactics. You know what you want to achieve. You know who you're trying to reach. You know where you can find them. And you know what you must say to persuade them.
And, most importantly, you have a marketing plan that ensures you'll stick with your marketing consistently enough to actually move the needle toward your goals.
(C) Copyright 2006 Debbie LaChusa
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