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Will You Add? - Real Estate Marketing - 10 Ways to Improve Your Marketing This Year
As a mortgage broker training consultant, one of the questions I like to ask my new students is “Who is your primary target?” Many times this question is followed by a moment of awkward silence as the mortgage broker wonders if this is a trick question. It pains me to say this, but I must confess that an alarming number of mortgage brokers have absolutely no clue as to who their target market is.While on the surface this may not seem to be that big of a concern, the truth of the matter is that it is. You see, as mortgage brokers, we have many complaints when it comes to real estate agents. In fact, I often wonder if we’re not fighting a war against real
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One company that has implemented quality and has a had success from it
is British Gas. British Gas has a comprehensive business management system in place
that encompasses quality management, environmental management and
Investors in People. This system is subjected to regular external
review by specialist independent assessment bodies as well as internal
challenge, providing a framework for continual improvement. All
operations employees are regularly assessed for safety and technical
competence and improvement actions put in place where appropriate.Total Quality- what it is and what it is not has been debated
endlessly by people involved at al
In the spirit of New Year's, I've put together this guide to help you prepare for a new year of marketing. So without further ado, here are ten ways that you -- as a real estate agent -- can improve your marketing in 2006.
1.
According to Jerry Weissman in his book, “Presenting to Win,” there are over 30 million PowerPoint presentations given every day. Unfortunately, these presentations are not captivating or memorable. Thus, a lack of presentation training in America is creating a business culture that abuses presentation software and the art of public speaking. Let’s get back to the basics and adopt something I like to call the BRAVO formula.“B” is for Bold
Boldness is about taking ownership. It’s about being courageous. You need to take control and own your content. No faking is allowed. The harsh reality is that faking it will not work in the public speak
In the spirit of New Year's, I've put together this guide to help you prepare for a new year of marketing. So without further ado, here are ten ways that you -- as a real estate agent -- can improve your marketing in 2006.
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Unless you’ve been living under a rock for the last few years, you’re well aware of the online-shopping craze that’s sweeping the country! From rare books and CDs, to cars and vacations, shopping for unusual items and oddities has been simplified with just a click of a mouse with the Internet’s virtual shopping malls. But what about the latest trend- the one about shopping for your “not so atypical” office supplies online? What exactly are your peers and competitors shopping for online, saving both time and fuel in the process? To aid you in your quest, we’ve compiled a list of the “top 5 office supplies shopped for online”.1. Office Planners and Cale
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People are the biggest cost to any organisation and their performance has a direct impact on your bottom line. The most successful organisations are the ones that can get the people right and in turn get the culture right. It’s not enough to have the right products or services you need the right people with the right attitude!Let’s face it, not all staff have attitudes that are productive. So how do you change their attitude? You start by changing yours. If you change your attitude to them, you will change their attitude to work!Let’s take a look at some typical workplace attitudes of managers and show you how they have an affect on the productiv
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You already know that you want your own business. You have carefully analyzed your options and chosen the business that is the right one for you. You have completed the first basic steps and are ready to really get started. If you want to be successful from the very start, you’ll need at least a basic marketing plan.You’ll notice that I said “basic marketing plan” and not “full blown business plan.” This is because I am not of the belief that a micro business needs to spend the time on a lengthy business plan right at the start. You do need to commit some concepts to paper so you have an initial plan to start, but a detailed business plan is quite simpl
1. Clarify our objectives.
What are you primary business objectives for 2006, and how does your marketing program support those objectives? If you have no idea, you've got work to do. If you have a rough idea, you need to refine it.
Wit
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