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Will You Add? - Postcard Marketing: An Inexpensive Communication Tool
Other than having a starving crowd that is rabid to buy your products, it is quite important to have compelling sales copy. You see, copywriters live, breath and sleep this stuff.Writing copy is what they do. Unless you are a master copywriter yourself, it is critical
Etiquette. What does etiquette have to do with my success?Etiquette is an often overlooked but critical factor in our professional and financial success. It extends beyond table manners and permeates our daily social interactions. Treating people with respect, conside
Postcards are excellent communication tools for many reasons: they're always opened; they visually reinforce your brand even if they're not 'read'; and they're inexpensive.
Postcards can be used to announce specials or events. They can also contain coupons or announce new services. Whatever their message, it should be focused, to the point and benefit heavy—don't just send a postcard, or any communication for that matter, for the sake of sending something. ALL communication should share a benefit to the customer.
On the 'cover' of the postcard, I recommend incorporating your logo and other images that reinforce your brand, as well as a strong headline. Make sure it's something that will catch so your customers look at it more carefully. Remember, even if they don't read it, they are still getting a visual message from you and you want it to be instantly recognizable.
On the message side of the postcard, be brief and to the point, and again, make sure there IS a point. Sending communication to clients without a clear purpose is essentially worse then junk mail. It sends a message that your small business is unfocused and irresponsible with it' use of customer personal information. That being said, you could probably get a way with it a couple of times and be forgiven, but keep it up and customers will association your small business with pointless junk mail. So, make s
Scrapbooking can be an expensive hobby. From patterned paper, accents, embellishments, and cardstock, it all adds up. I've been scrapbooking for about 7 years and at first, I went to all the fancy specialty scrapbook supply stores, where things are more expensive. Over the past
Postcards can be used to announce specials or events. They can also contain coupons or announce new services. Whatever their message, it should be focused, to the point and benefit heavy—don't just send a postcard, or any communication for that matter, for the sake of sending something. ALL communication should share a benefit to the customer.
On the 'cover' of the postcard, I recommend incorporating your logo and other images that reinforce your brand, as well as a strong headline. Make sure it's something that will catch so your customers look at it more carefully. Remember, even if they don't read it, they are still getting a visual message from you and you want it to be instantly recognizable.
On the message side of the postcard, be brief and to the point, and again, make sure there IS a point. Sending communication to clients without a clear purpose is essentially worse then junk mail. It sends a message that your small business is unfocused and irresponsible with it' use of customer personal information. That being said, you could probably get a way with it a couple of times and be forgiven, but keep it up and customers will association your small business with pointless junk mail. So, make s
This Employee Benefits stuff doesn't have to be rocket science!Think back...a long time ago…when you had an open mind! What attracted you to your first job? Maybe you were still living at home and just wanted to make a few extra bucks? La
On the 'cover' of the postcard, I recommend incorporating your logo and other images that reinforce your brand, as well as a strong headline. Make sure it's something that will catch so your customers look at it more carefully. Remember, even if they don't read it, they are still getting a visual message from you and you want it to be instantly recognizable.
On the message side of the postcard, be brief and to the point, and again, make sure there IS a point. Sending communication to clients without a clear purpose is essentially worse then junk mail. It sends a message that your small business is unfocused and irresponsible with it' use of customer personal information. That being said, you could probably get a way with it a couple of times and be forgiven, but keep it up and customers will association your small business with pointless junk mail. So, make s
In our technological age, a large percentage of the population is becoming more familiar with computers. This is largely because of information technology careers. Computer-based positions have flooded the job market in the last decade.If you decide to acquire degrees in
On the message side of the postcard, be brief and to the point, and again, make sure there IS a point. Sending communication to clients without a clear purpose is essentially worse then junk mail. It sends a message that your small business is unfocused and irresponsible with it' use of customer personal information. That being said, you could probably get a way with it a couple of times and be forgiven, but keep it up and customers will association your small business with pointless junk mail. So, make s
How do you compare to your competitors? To you, the differences may seem obvious, but to a Realtor, all mortgage companies seem alike. When you meet a Realtor, they automatically assume that you are like every other loan officer they have met. This can make your loan off
Putting together a postcard is a fairly simple process. Graphic Designers are very reasonable and there are online printing services or local printers who can help your small business out as well. If your looking for an inexpensive and effective way to market your products and/or services, make sure that when you sit down to put together your marketing plan for the year, you incorporate postcard marketing.
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